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Belair Mitsubishi Wreckers

Auto wrecker · Takanini, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Belair Mitsubishi Wreckers

Auto wrecker · Takanini, South Auckland

Where you stand#16of 48 automotive dismantlers
Overall health6.8/10across the eight areas

Going well

08Opening hours10.002Reviews7.705Facebook page6.8

Where we can help

04Listings and social5.307Google search and traffic4.503Map positions4.301Google listing2.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Belair Mitsubishi Wreckers is an automotive dismantler based in Takanini, Auckland, specialising in used Mitsubishi parts. The family-run wrecker stocks a wide range of carefully selected components for models such as ASX, Outlander, Lancer, Triton and L300, and offers fast, nationwide delivery to customers across New Zealand.

Belair Mitsubishi Wreckers is an automotive dismantler based in Takanini, Auckland, supplying used Mitsubishi parts to customers across New Zealand. The yard focuses on Mitsubishi models and maintains an online search tool to help customers locate parts for specific models including ASX, Outlander, Lancer/Galant, Triton, Eclipse Cross, L300 and Delica.

The business states it selects parts for reliability and performance and offers nationwide delivery. The website emphasises high-quality used parts and a parts search function to find model-specific components. Contact options are provided for customers who need assistance identifying parts or confirming fitment.

Customer feedback themes include helpful, friendly staff and prompt communication. Reviews note the family-run nature of the business and long-term presence in the market, with customers reporting efficient service and fast shipping for ordered parts. Several reviews mention staff who quickly identify the correct replacement parts and clear, timely responses to enquiries.

Locally, Belair Mitsubishi Wreckers presents as a specialist source for Mitsubishi owners seeking used components, combining a targeted parts range with a family-operated approach and nationwide delivery. Customers looking for model-specific Mitsubishi parts in Auckland can expect direct contact, a searchable parts catalogue and practical support to get vehicles repaired with used components.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Belair Mitsubishi Wreckers shows a low overall health on Google Business Listing at 2.6/10. The profile currently has key achievements such as a live website link, an open-for-business status, a listed business name, a claimed status, and a live phone number. The most impactful findings are the lack of a logo and limited photos, which reduce recognisability and trust, and an underfit category selection that misses potential local searches.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Belair Mitsubishi Wreckers
3
Belair Mitsubishi Wreckers✓✓
4.6 ★★★★★ (63)
Auto wrecker · Takanini
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Belair Mitsubishi Wreckers, based in Auckland provide a wide range of high quality used Mitsubishi parts. Every part is carefully selected for reliability and performance. With fast, nationwide delivery, Mitsubishi owners across New Zealand can count on us for the parts you need delivered quickly and hassle free.

1
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #36 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Belair Mitsubishi Wreckers shows a healthy Google review presence with a 7.7/10 health score. The most notable findings are a solid rating in relation to peers and a decent review volume, though growth in total reviews could improve credibility and conversion. The business benefits from responsive engagement with customers while expanding its review base.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
7.7Good
What customers seeWhere you rank
9:41
Belair Mitsubishi Wreckers
OverviewReviewsPhotosAbout
4.6★★★★★63 reviews 1
5
4
3
2
1
fair pricing 3parts in stock 2communication 2parts 2
2How far your rating and your review count together can be trusted
S
Stanley S.★★★★★ · 3 weeks ago

It's a family business, not like when you call most wreckers when they all talk like answering machines. One of the few wreckers that have been the same for almost 3 decades.

Response from the owner3

We are incredibly proud to be a family business and even prouder we have been going almost 30 years. We are very grateful of our customers who have supported us over the years. Thanks Stanley

J
Julian B.★★★★★ · a month ago

Incredible support from Tyler and also Brioni with parts, Tyler almost immediately knew what replacement CVT gearbox is the right fit for the Lancer then Mitsi Bel Air dismantlers are also able to install CVTs as well. Now it drives and fee...

Response from the owner

Thank you Julian for the kind words. We were stoked we could get your Lancer back on the road, it was a pleasure helping you!

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #12 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Belair Mitsubishi Wreckers shows moderate health on Google Maps with a score of 4.3 out of 10. This indicates visible presence in maps searches but opportunity remains to reach more local customers. The top opportunities focus on increasing presence across surrounding suburbs and boosting reviews to strengthen visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
auto wrecker
1Top three for "auto wrecker" in 2 suburbs, seen in 7
1
Pick-A-Part4.0 ★ (660) · Auto wrecker
2
Spartan Auto Dismantlers3.4 ★ (107) · Auto wrecker
3
Belair Mitsubishi Wreckers24.6 ★ (63) · Auto wrecker
4
Snap Car Parts ltd3.7 ★ (38) · Auto wrecker
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #28 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Belair Mitsubishi Wreckers shows a solid overall health score for social presence with room to broaden reach. The most notable finding is an active Facebook profile linked to owned assets, which underpins trust in the brand. Opportunity focus should be on establishing missing profiles to capture potential customers across platforms and directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/belair-mitsi-wreckers-579390868) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/belair-mitsubishi-westbrook-avenue) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Gbelair mitsubishi wreckers takanini
AllImagesMapsNews
Yelpbelair-mitsubishi-wreckers-aucklandBelair Mitsubishi Wreckers | Yelp
FacebookBelar.mitsiBelair Mitsubishi Wreckers | Facebook✓
Yellowbelair-mitsi-wreckers-579390868Belair Mitsubishi Wreckers | Yellow✓
White Pagesbelair-mitsubishi-westbrook-avenueBelair Mitsubishi Wreckers | White Pages✓
InstagramNo account found1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #23 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpYellowWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Belair Mitsubishi Wreckers' Facebook page health is 8.7 out of 10 (Very high). The page lists 945 followers, a phone number, an email, a street address and a website link to belairmitsi.co.nz, and uses a chosen username. The page intro is short and should clarify the services and suburb; five recommendations exist but their recency matters to keep them persuasive.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
facebook
Belar.mitsi✓
945 followers 1
Belair Mitsi Wreckers have been specialising in Mitsubishi parts for 20+ years. We supply nationwide2
FollowMessage
★ 5 reviews · recommended 3
🌐 belairmitsi.co.nz✓
☎ +64 9-269 6082✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #16 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒belairmitsi.co.nz✓2
✓Page title
✓Favicon
1On-page score
3Separate sites linking to you
Your websiteSouth Auckland automotive dismantlers · 48 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Belair Mitsubishi WreckersNot in these results3
About 236 visits a month from search, across 25 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #27 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

No demand data was recorded for the week, so alignment with customer timing cannot be measured. No closed-hours window is listed, and customers who arrive in closed times meet a closed door. No change applies because there are no busiest hours inside any recorded closed window that could be opened to let customers in during busy-market hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Belair Mitsubishi Wreckers
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-4pm
SaturdayClosed
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#16of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #16 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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