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Bishop Selwyn - Alden Ultimate Care Home & Village

Aged care · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Bishop Selwyn - Alden Ultimate Care Home & Village

Aged care · Addington-Middleton, Christchurch

Where you stand#14of 96 retirement villages
Overall health8.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Bishop Selwyn - Alden Ultimate Care Home & Village is a retirement village and care home in the Spreydon suburb of Christchurch. It provides aged care and retirement living and sits near its sister site, Rose Court. Residents regularly mention tranquil grounds and easy access to public transport, and the site has served the local community for more than 25 years.

Bishop Selwyn - Alden Ultimate Care Home & Village is a retirement village and care home situated in the Spreydon suburb of Christchurch. It has been part of the local neighbourhood for more than 25 years and maintains a close connection with its nearby sister site, Rose Court.

The site is part of Alden (formerly Ultimate Care Group), which describes a range of care levels to match residents' medical, physical and psychological needs. Services associated with Alden include aged care, rest home support, hospital-level care and dementia care. The organisation publishes information to guide people through the aged-care process.

Customers' comments emphasise a tranquil setting and well-maintained gardens, with several reviewers noting the central location and convenient public transport at the gate. Reviews also commonly refer to friendly, caring staff and a positive atmosphere among residents. These themes suggest residents and visitors experience a calm, community-oriented environment.

Locally, Bishop Selwyn - Alden is known as a longstanding care provider in Spreydon with ties to a nearby site at Rose Court. Its association with Alden places it within a network that states a commitment to compassionate and respectful care, and its setting and staff responsiveness are recurrent features in local feedback.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Bishop Selwyn - Alden Ultimate Care Home & Village shows a solid presence on Google, with a health score of 5.8 out of 10 indicating above-average listing health. The listing demonstrates strong basics-claimed status, a visible website link, and a phone number-while the open-for-business status helps customers know availability. The main opportunity lies in improving the description and photos for better local standing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
6.7Good
9:41
Tiles © Esri
2
Bishop Selwyn - Alden Ultimate Care Home & Village✓✓
4.1 ★★★★★ (11)
Aged care · Addington-Middleton3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Bishop Selwyn Care Home & Village has been part of the Spreydon neighbourhood for over 25 years and has built a strong reputation amongst our community. Just around the corner from us is our sister site Rose Court with who we enjoy a close connection.

1
Google listingChristchurch retirement villages · 96 businesses
You are #32 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Bishop Selwyn - Alden Ultimate Care Home & Village shows a low overall health score based on Google reviews, indicating limited engagement and experience signals. The most important findings are a zero response rate to reviews, and a growing but fragile review base that has started to rise above bottom quartile in total reviews. Customer trust would benefit from more owner engagement and ongoing review collection.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.8Room to grow
9:41
Bishop Selwyn - Alden Ultimate Care Home & Village
OverviewReviewsPhotosAbout
4.1★★★★★11 reviews
5
4
3
2
12
3How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #60 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Bishop Selwyn - Alden Ultimate Care Home & Village shows a healthy presence on Google Maps with a health score of 4.8/10. The overall health suggests decent visibility but room for improvement, especially in local borough searches. The top opportunities focus on increasing aggregate visibility across suburbs and strengthening matches in the local borough where searches occur.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
7.8Good
9:41
1234Tiles © Esri
✓Top three for "nursing home" in 9 suburbs, seen in 57
1
Addington Gardens Care Centre4.5 ★ (12) · Aged care
2
St John of God Addington5.0 ★ (1) · Aged care
3
Avonlea Dementia & Rest Home4.2 ★ (32) · Aged care
4
Arvida Park Lane Christchurch4.5 ★ (13) · Aged care
↓
Bishop Selwyn - Alden Ultimate Care Home & Village1Further down, below the first results
Map positionsChristchurch retirement villages · 96 businesses
You are #22 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Overall health for Bishop Selwyn - Alden Ultimate Care Home & Village is 6.6 out of 10, which indicates above-average presence. The strongest completed achievement is the Facebook Profile, rated very high trust, suggesting solid engagement and branding. Other opportunities noted include establishing active Instagram, TikTok, TikTok Directory, Yellow Profile and Neighbourly profiles to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 4 of them.
4.4Room to grow
9:41
Gbishop selwyn - alden ultimate care home & village addington-middleton
AllImagesMapsNews
Healthpointalden-bishop-selwynBishop Selwyn - Alden Ultimate Care Home & Village | Healthpoint
FacebookaldenultimatecareBishop Selwyn - Alden Ultimate Care Home & Village | Facebook✓
Eldernet Providerbishop-selwynBishop Selwyn - Alden Ultimate Care Home & Village | Eldernet Provider
Aged AdvisorBishop-Selwyn-retirement-Village-Ultimate-Care-Spreydon-ChristchurchBishop Selwyn - Alden Ultimate Care Home & Village | Aged Advisor
The Community Venuespreydon-retirement-community-ultimate-care-bishop-selwynBishop Selwyn - Alden Ultimate Care Home & Village | The Community Venue
Village Guidealden-bishop-selwynFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #54 for listings and social
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GoogleFacebookInstagramTikTokHealthpointEldernet ProviderAged AdvisorYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 5 of them.
9.5Strong
9:41
facebook
aldenultimatecare✓
4.5K followers 1
At Alden, we’re guided by a simple belief that everyone deserves compassionate, trusted, and respectful care as they age, no matter their means or background.2
FollowMessage
🌐 alden.co.nz✓
☎ +64 800 824 732✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #6 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Bishop Selwyn - Alden Ultimate Care Home & Village shows a high overall on-page SEO health, indicating solid technical setup. The most notable findings are strong meta description and title tag relevance, with a missing H1 tag and render-blocking resources that could be improved for faster load times.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Domain Age ScoreYour domain is younger than most businesses here.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠alden.co.nz2✓
✓The shape of your link profile
✓Meta description
1On-page score
3Separate sites linking to you
Your websiteChristchurch retirement villages · 96 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Bishop Selwyn - Alden Ultimate Care Home & Village shows mid-range overall website traffic health with room for improvement in paid and organic value. The strongest findings are in paid traffic total, where momentum has begun to rise, and in paid traffic value, which remains in the bottom quartile but improving with data-driven tweaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
  • 2
    What you spend on adsYour paid search activity is smaller than most businesses advertising here.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
5.8Room to grow
9:41
Gretirement village addington-middleton
AllMapsImagesShopping
www.rymanhealthcare.co.nzKevin Hickman Retirement Village Riccarton Park
compareretirementvillages.co.nzArvida Park Lane - Canterbury Retirement Village | CRV NZ
www.alden.co.nzBishop Selwyn Retirement Living Village - Alden

Discover relaxed, affordable retirement living at Alden Bishop Selwyn Village. Enjoy independent living, a friendly community, and support when you need it.

31About 2,177 visits a month from search, across 333 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #41 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Bishop Selwyn's published hours align well with local demand: 87 peak hours open out of 168 weekly hours and a high health score (8.1/10). Strong midday coverage on Tuesday-Thursday matches popular search times. There are no missed high-demand windows. A few low-demand evening and early-morning hours are open and could be reviewed to reduce staffing costs without affecting resident access.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
7.7Good
9:41
Bishop Selwyn - Alden Ultimate Care Home & Village
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Wednesday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch retirement villages · 96 businesses
You are #23 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 75 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#14of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #14 overall
Open my free 7 days →
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