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Brazilian Secrets Beauty

Waxing hair removal service · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

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Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Brazilian Secrets Beauty

Waxing hair removal service · Christchurch Centre, Christchurch

Where you stand#9of 570 beauty businesses
Overall health9.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Brazilian Secrets Beauty in Christchurch Central City specialises in hair removal and sugaring wax. With more than 10 years in New Zealand and therapists holding extensive combined experience, the salon offers Brazilian sugaring, body waxing, facials, eye and nail treatments, and spray tanning using an all‑natural sugaring technique.

Brazilian Secrets Beauty is a beauty salon located in Christchurch Central City that focuses on hair removal and sugaring waxing. The salon notes over 10 years operating in New Zealand and says its therapists are highly qualified with more than 50 years of combined experience.

Services centre on the salon's traditional Brazilian Sugaring technique, which it describes as an all-natural, less painful option for waxing. The treatment list includes body waxing, sugaring, eye treatments, nail treatments, facials and spray tanning, reflecting a full-service approach to skin and grooming needs.

Customer feedback highlights the manner of therapists and the quality of the waxing experience. Reviews commonly mention friendly, kind and professional staff who create a comfortable experience, with clients noting neat, thorough work and a positive overall impression of appointments.

Locally, Brazilian Secrets Beauty presents as a Christchurch-based option for people seeking sugaring and waxing alongside a wider selection of beauty treatments. The combination of specialised sugaring, a range of facial and nail services, and a small-clinic feel are among the practical characteristics that distinguish the salon within its central Christchurch setting.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Brazilian Secrets Beauty in Christchurch Central City shows a solid Google Business listing health score of 8.1 out of 10. The health indicates strong completeness and verification, with key details present. Notable findings include an open-for-business status, a claimed listing, a website link, and a phone number, plus a descriptive listing. Customers can contact easily and learn about services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.3Strong
9:41
Tiles © Esri
3
Brazilian Secrets Beauty✓✓
4.8 ★★★★★ (271)
Waxing hair removal service · Christchurch Centre2
Open 7 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Brazilian Secrets are Hair removal and Sugaring Wax Specialists, over 10 years in New Zealand. Our therapists are highly qualified, and together we have more than 50 years of experience. Our unique and traditional Brazilian Sugaring technique is an all-natural, less painful and healthier way to wax. We offer a specialised range of treatments which include Body Waxing, Sugaring, Eye treatments, Nail treatments, Facials, and Spray Tanning.

1
Google listingChristchurch beauty · 570 businesses
You are #99 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Brazilian Secrets Beauty shows a very healthy Google review profile with a health score of 8.7 out of 10. The business has an outstanding total review count and strong social proof, placing it in the top 10% for reviews. Engagement is solid, with a higher-than-average response rate compared to the market, and overall customer satisfaction appears high.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.6Strong
9:41
Brazilian Secrets Beauty
OverviewReviewsPhotosAbout
4.8★★★★★271 reviews ✓
5
4
3
2
11
sugar waxing 37eyebrow 14eyebrow threading 8clean room 7waxing appointment 3low pain waxing 2
3How far your rating and your review count together can be trusted
D
Derek R.★ · a week ago

Had my first Manzillian wax here with Josy, and it was not a good experience not to mention not very sanitary. I don’t know if it’s a common practice at your facility to dip the wax stick in the warmer multiple time after applying it to the...

Response from the owner2

Hi Derek, double dipping is not the procedure the therapist should be following. Thank you for bringing this to our attention. This will be rectified immediately and the therapist Of course given trai...

A
Amanda T.★★★ · 2 weeks ago

Good booking system and easy for payments. The lady that did my eyebrows did not ask about my preferences and literally just di whatever she wanted which ultimately is a look I hate on me (very think eyebrows). She could’ve also been a bit...

Response from the owner

Hi Amanda, this is not our procedures and you absolutely come first. We would love the opportunity yo get this right for you and get the results you want and a review that reflects a great outcome. Pl...

Google reviewsChristchurch beauty · 570 businesses
You are #25 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search performance for Brazilian Secrets Beauty shows a high overall health score of 8.3 out of 10, indicating strong visibility in Google Maps searches. Top opportunities include maintaining above-median aggregate visibility and continuing momentum to stay among borough leaders. The business already ranks highly for several waxing-related terms in Christchurch and surrounding areas.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.1Strong
9:41
1234Tiles © Esri
✓Top three for "waxing hair removal service" in 8 suburbs, seen in 55
1
Brazilian Secrets Beauty14.8 ★ (271) · Waxing hair removal service
2
Lovoir Day Spa Christchurch5.0 ★ (1,199) · Waxing hair removal service
3
Total Body Concept4.8 ★ (69) · Waxing hair removal service
4
Flawless Face & Beauty4.3 ★ (150) · Waxing hair removal service
Map positionsChristchurch beauty · 570 businesses
You are #53 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Brazilian Secrets Beauty shows a very high health score for social presence and directories, with strong profiles on Facebook, Instagram and TikTok, plus a solid Fresha and Yellow Directory footprint. The main opportunities lie in boosting LinkedIn presence (company and personal) and boosting Neighbourly and NoSecretSalon listings to improve local professional trust and neighbourhood reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
9:41
Gbrazilian secrets beauty christchurch centre
AllImagesMapsNews
Tiktok@braziliansecretsbeautynzBrazilian Secrets Beauty | Tiktok✓
FacebookBrazilianSecretsChristchurchBrazilian Secrets Beauty | Facebook✓
Instagrambraziliansecrets_beautyBrazilian Secrets Beauty | Instagram✓
Freshabrazilian-secrets-beauty-cashel-street-christchurch-VENw9rBrazilian Secrets Beauty | Fresha
Yellow/christchurch/bpp/brazilian-secrets-579373715Brazilian Secrets Beauty | Yellow1
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 2
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
8.7Strong
9:41
facebook
BrazilianSecretsChristchurch✓
1.9K followers 3
Experience the Brazilian approach to waxing, stunning skin and a brilliant smooth body. We are specialists in traditional Sugar Waxing.2
FollowMessage
★ 12 reviews · recommended 1
🌐 braziliansecrets.co.nz✓
☎ +64 22 043 4063✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #75 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Brazilian Secrets Beauty shows a very high on-page SEO health, with a score of 9.3 out of 10. The most notable findings are the presence of a valid favicon, a proper H1 tag, and a relevant Title Tag, plus concise text content. Opportunities focus on fine tuning title and meta description length, addressing small content-size balance, and fixing mixed content and render-blocking resources.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than most of this market, so search engines see a wide spread of independent sites vouching for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒braziliansecrets.co.nz✓2
✓On-page score
✓Pages linking to you
1The shape of your link profile
3Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health for Brazilian Secrets Beauty is very high, reflecting strong organic visibility and substantial local reach. The most important findings show excellent organic traffic value and top local rankings, indicating solid SEO and relevance for nearby customers. Paid traffic shows strong momentum but has room to improve through tested ads and better landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than most businesses advertising here.
  • 2
    Monthly ad visitsYou are getting a small number of visitors from paid search, fewer than most businesses advertising here.
  • 3
    Search terms you advertise onYour ads cover fewer search terms than most businesses advertising here, so there are few searches where you appear at the top.
6 checks on your search and traffic. You're seeing 3 of them.
9.3Strong
9:41
Gwaxing hair removal christchurch centre
AllMapsImagesShopping
www.braziliansecrets.co.nzBrazilian Waxing in Wellington & Christchurch

We are specialists in Hair Removal & Sugar Waxing. Our unique and traditional 'Brazilian Sugaring' technique is an all natural, less painful and the healthiest ... Read more

www.fresha.comBest Waxing Salons near me in Christchurch, New Zealand
About 4,332 visits a month from search, across 370 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #38 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Brazilian Secrets Beauty's opening hours largely match Christchurch demand: 57 weekly hours align with peak search times and there are no low-demand open hours. Strong matches include Thursday 4pm, Saturday 1-2pm, Tuesday 11am and Wednesday 3pm. Missed opportunities include Saturday 4-5pm, Tuesday 9am and Thursday 7pm and 9am. A targeted trial of Thursday evening and Saturday late‑afternoon openings could be commercially worthwhile.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.6Strong
9:41
Brazilian Secrets Beauty
OverviewReviewsPhotosAbout
Hours ✓
Monday10am-7pm
Tuesday10am-7pm
Wednesday10am-7pm
Thursday10am-7pm
Friday10am-7pm
Saturday10am-4pm
Sunday10am-4pm
Popular times Sunday · Christchurch Centre
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #24 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#9of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #9 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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