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Burwood Hair Boutique

Hairdresser · Burwood, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Burwood Hair Boutique

Hairdresser · Burwood, Christchurch

Where you stand#193of 498 hair salons & barbers
Overall health6.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Burwood Hair Boutique is a small hair salon located on the first floor of Burwood Hospital in Christchurch, just left of the lift. The salon has been operating for about six years and typically has two hairdressers working Tuesday to Friday, with other times available by appointment. It welcomes hospital patients, visitors and locals and offers haircuts, colouring and treatments with tea and coffee.

Burwood Hair Boutique is a hair salon based at Burwood Hospital, 300 Burwood Road, Burwood, Christchurch. The salon sits on the first floor to the left of the lift and has served local clients for around six years. It operates from a hospital setting and is open to patients, visitors and community members.

The salon runs with two hairdressers working across the week and lists opening hours of Tuesday to Friday, 9am-4pm, with other days or times available by appointment. Services noted on the website and materials include haircuts, colouring and various hair treatments, and the salon stocks professional hair and scalp products.

Customer feedback themes highlight friendly, helpful staff and an experience that customers describe as welcoming and affordable. Reviews mention positive outcomes for colour work and cuts, and the salon offers a light hospitality touch - tea, coffee and a chocolate - as part of the visit. The staff focus on practical styling, colour matching and client care.

What distinguishes Burwood Hair Boutique locally is its hospital location and open-door approach: clients range from people visiting or staying at the hospital to residents in the Burwood area. Its small, steady team and a noted emphasis on customer service and accessible pricing position it as a convenient salon option for the local community.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Burwood Hair Boutique shows a below-average health score, with room to improve key listing elements. Current strengths include a claimed listing, a working phone number and a complete address, plus an accurate Open-for-Business status. The main opportunities focus on adding a website link, a logo, and expanding photos, while the description is already strong.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.6Room to grow
9:41
Tiles © Esri
3
Burwood Hair Boutique✓✓
5.0 ★★★★★ (2)
Hairdresser · Burwood
Open 4 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Burwood Hair boutique is based at Burwood hospital on the first floor to the left as you come out of the lift. We have recently taken over the salon and have two hairdressers working each day from Monday to Saturday. The salon has been operating for approximately six years now. Anybody is welcome to come to to our Boutique whether you are just visiting, or living locally or currently staying in hospital we would love to see you. Come and enjoy a nice cup of tea or coffee, plus a chocolate and enjoy being pampered from our staff.

Google listingChristchurch hair salons & barbers · 498 businesses
You are #320 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Burwood Hair Boutique shows low overall health on Google reviews, with a 1.6 out of 10 health score, indicating significant room for improvement. The strongest finding is a top-10% star rating, reflecting high customer satisfaction on past experiences. Key opportunities focus on response rate, listing reviews, and continued rating growth.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.5Room to grow
9:41
Burwood Hair Boutique
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #424 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Burwood Hair Boutique shows a strong health score for Maps search with solid borough visibility and top rankings for key terms. Overall health is high, indicating reliable performance in Google Maps results. The most notable findings are the outstanding borough score and top position for main services in Burwood, with continued focus needed on maintaining this position.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
8.0Strong
9:41
1234Tiles © Esri
1Top three for "hair salon" in 1 suburb, seen in 3
1
Burwood Hair Boutique✓5.0 ★ (2) · Hairdresser
2
Stop Hair Design4.6 ★ (32) · Hairdresser
3
New U Hair Design Burwood Hospital3.0 ★ (2) · Hairdresser
4
Clippers Container4.9 ★ (15) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #100 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Burwood Hair Boutique shows very low overall health in Citation & Social Presence, with a 1.2 out of 10. The strongest established asset is a solid Facebook presence and a Fresha directory listing that helps search visibility. The main opportunities focus on establishing active Instagram and TikTok profiles, plus a LinkedIn Company Page and GrabOne listings to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/burwood_hair_boutique) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.7Room to grow
9:41
Gburwood hair boutique burwood
AllImagesMapsNews
FacebookchristchurchhairdresserBurwood Hair Boutique | Facebook✓
Infobelburwood_hair_boutiqueBurwood Hair Boutique | Infobel✓
Freshalp/en/bt/hair-salons/in/nz-christchurch/burwoodFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #364 for listings and social
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GoogleFacebookInstagramTikTokInfobelFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
7.1Good
9:41
facebook
christchurchhairdresser✓
81 followers 1
Custom hair solutions and fresh cuts for women and men — offered with care, integrity, and a heart for service.✂️ Find us at Level 1, Burwood Hospital. 0338713883
FollowMessage
★ 1 reviews · recommended 2
🌐 burwoodhospitalsalon.co.nz✓
☎ +64 3-387 1388✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #144 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page health for Burwood Hair Boutique is very strong, with a score of 9.2 out of 10. This indicates excellent technical optimisation on the homepage. The most notable findings are a perfect title tag within 50-60 characters and a valid favicon, supporting clear branding and click-through potential for local clients.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒burwoodhospitalsalon.co.nz✓3
✓Page title
✓Favicon
1Separate sites linking to you
2On-page score
Your websiteChristchurch hair salons & barbers · 498 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Burwood Hair Boutique shows a solid overall health for website traffic with a 6.6 out of 10, indicating above average. Key findings include paid traffic opportunities and ongoing organic momentum. The business should start a small, targeted paid campaign while maintaining organic growth through SEO refinements and improved navigation to sustain traffic gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.4Good
9:41
Ghair salon burwood
AllMapsImagesShopping
2No ads from you on any search
www.burwoodhospitalsalon.co.nzBurwood Hair Boutique | Hair Salon At Burwood Hospital

Burwood Hair Boutique is based at Burwood hospital on the first floor to the left as you come out of the lift. NAK Haircare. Professional Hair and Scalp ... Read more

www.fresha.comBest Hair Salons near me in Burwood, Christchurch
31About 59 visits a month from search, across 39 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #178 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Burwood Hair Boutique's published hours show partial alignment with local demand: most strong matches occur mid-day on Tuesday and Wednesday, but the salon is closed during several high-demand Saturday and Monday lunch hours and a late Thursday afternoon peak. No open hours fall in low-demand windows, suggesting operating time is focused on useful periods. Consider a limited Saturday midday opening or extending Thursday into late afternoon to capture missed bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.2Room to grow
9:41
Burwood Hair Boutique
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #389 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#193of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #193 overall
Open my free 7 days →
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