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Defined Beauty

Beauty salon · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Defined Beauty

Beauty salon · Spreydon, Christchurch

Where you stand#346of 570 beauty businesses
Overall health3.9/10across the eight areas

Going well

04Listings and social9.705Facebook page9.707Google search and traffic6.5

Where we can help

01Google listing1.608Opening hours1.302Reviews1.203Map positions0.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Defined Beauty is a beauty business based in the Spreydon suburb of Christchurch. It provides local beauty services for clients in the area and nearby suburbs. The salon serves clients seeking professional treatments in a neighbourhood setting, with a focus on accessible, appointment-based beauty care for Christchurch residents.

Defined Beauty is a beauty business located in the Spreydon suburb of Christchurch. It operates as a local salon serving clients from Spreydon and nearby parts of Christchurch, providing a range of beauty services under the beauty category.

Services at Defined Beauty cover professional beauty work typical of a neighbourhood salon. The business offers appointment-based treatments across common beauty disciplines suitable for local clients seeking personal care and grooming in Christchurch.

Clients visit Defined Beauty for scheduled beauty appointments and treatments tailored to individual needs. The salon operates on an appointment basis, accommodating clients from the surrounding area who want routine and one-off beauty services delivered by local providers.

Defined Beauty's local presence in Spreydon positions it as a convenient option for Christchurch residents seeking salon-based beauty services. Its focus is on serving the immediate community with accessible, appointment-led care rather than specialist or destination services.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Defined Beauty shows a very low Google Business Listing health score of 0.4 out of 10, indicating limited listing completeness. The strongest treatment is that essential basics are in place, including listing title, website link, phone number, full address, and a main image. Immediate focus should be on ownership, status, description, photos and logo to improve visibility and credibility for local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Defined Beauty
3
Defined Beauty1✓
Own this business?
0.0 ★★★★★ (0)
Beauty salon · Spreydon
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #480 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Defined Beauty shows a very low health score on Google reviews, with limited reviews and no responses yet. The key finding is the need to start collecting reviews and engaging with customers by responding to feedback to build trust and improve perceived credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Defined Beauty
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch beauty · 570 businesses
You are #502 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Defined Beauty operates with a very low overall health in Google Maps search, scoring 0.1 out of 10. This indicates minimal visibility in local maps results and limited association with its suburb. The strongest signals come from a couple of top keywords, such as beautician in spreydon and beauty salon in spreydon, which currently rank around positions 19-20.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Seen in 1 search across Christchurch, top three in none
1
Simply Beauty Barrington4.6 ★ (337) · Beauty salon
2
Glowing Goddess Beauty & Cosmetic Brow Tattoo4.8 ★ (53) · Beauty salon
3
Halo Hair Studio5.0 ★ (39) · Beauty salon
4
Beauty by Chloe Marie4.0 ★ (4) · Beauty salon
↓
Defined Beauty2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #550 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Defined Beauty shows a below-average social presence health with clear strengths on Facebook and Fresha. The Facebook profile has a very high trust score, indicating solid engagement, while Fresha presence supports local discovery. Key opportunities include expanding on Instagram, adding TikTok and LinkedIn profiles, and improving Neighbourly and NoSecretSalon listings to widen local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.7Strong
What customers seeWhere you rank
9:41
Gdefined beauty spreydon
AllImagesMapsNews
Facebookdefinedbeauty.nzDefined Beauty | Facebook✓
InstagramdefinedbeautynzDefined Beauty | Instagram✓
Tiktok@defined.beauty6Defined Beauty | Tiktok✓
Freshalp/en/bt/beauty-salons/in/nz-christchurch/spreydonFound through search, not linked from anything you own2
YellowNo listing found1
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #17 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 5 of them.
9.7Strong
What customers seeWhere you rank
9:41
facebook
definedbeauty.nz✓
1.2K followers 1
Specialising in Cosmetic Appearance Medicine. Defined Beauty works from selected clinics based in the greater Wellington Region and also services clinics throughout New Zealand.2
FollowMessage
🌐 definedbeauty.co.nz✓
☎ +64 21 213 1344✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #16 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Defined Beauty shows a very high on-page SEO health score of 9.5 out of 10, indicating strong optimisation on the homepage. Two key findings stand out: first, the Meta Description is excellent in length and relevance, and there is a valid favicon and an H1 tag. Second, opportunities to improve include adjusting the title tag to the ideal length, balancing text-to-page size, and speeding up load time.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒definedbeauty.co.nz✓3
✓Meta description
✓Favicon
1Separate sites linking to you
2On-page score
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Defined Beauty shows a solid website traffic foundation with an overall health score of 6.1 out of 10. This indicates average performance with room for improvement, particularly in paid traffic and keyword visibility. The strongest area is organic traffic value, while paid efforts are not yet measurable. Focused, small paid campaigns and continued SEO refinements are advised.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
32No ads from you on any search
Defined BeautyNot in these results
1About 96 visits a month from search, across 13 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #202 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Defined Beauty has no published opening hours, so alignment with Christchurch demand patterns cannot be confirmed. There is no recorded strong alignment with peak search windows. The lack of hours creates missed opportunities where the salon may be closed during popular search periods and possible inefficiencies if staff operate at low-demand times. Adding clear hours would allow targeted adjustments to match local demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Defined Beauty
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Thursday · Spreydon
8a9a10a11a12p1p2p3p4p5p6p7p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch beauty · 570 businesses
You are #496 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#346of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #346 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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