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Eastern Korean Auto Spares

Auto machine shop · Papatoetoe, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Eastern Korean Auto Spares

Auto machine shop · Papatoetoe, South Auckland

Where you stand#19of 48 automotive dismantlers
Overall health6.2/10across the eight areas

Going well

08Opening hours10.001Google listing7.9

Where we can help

02Reviews5.504Listings and social4.907Google search and traffic3.203Map positions3.005Facebook page2.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Eastern Korean Auto Spares in Ōtara, Auckland supplies dismantled parts for Korean and select import vehicles. They hold a large inventory of cleaned, serviced and guaranteed components for Daewoo, Hyundai, Kia, Ssangyong, Holden, Jeep and Mahindra. They ship across New Zealand and say they will source parts if not in stock.

Eastern Korean Auto Spares is an automotive dismantler based in Ōtara, Auckland that focuses on parts for Korean and select import vehicles. The yard currently lists Korean-made Holdens such as Captiva, Cruze, Barina, Viva, Epica and Malibu among vehicles being dismantled, along with Jeep and Mahindra models.

The business supplies used, cleaned and serviced components and states that many parts are guaranteed. Its stock covers makes including Daewoo, Hyundai, Kia and Ssangyong as well as the listed Holdens, Jeep and Mahindra. Eastern Korean Auto Spares also handles enquiries about specific items and says it will locate parts not already in inventory.

Clients commonly report helpful communication and responsive staff when parts are available, with several recent reviews praising customer service. There are also a few negative comments mentioning higher-than-expected prices and slower service at times, which are reflected in mixed feedback alongside positive experiences. Owner replies to reviews indicate active engagement with customer queries.

Serving Auckland and shipping across New Zealand, Eastern Korean Auto Spares positions itself as a specialist source for components for Korean and certain import vehicles. Its distinguishing features are the stated cleaned and serviced stock, the list of currently dismantled models, and an emphasis on sourcing hard-to-find parts for customers nationwide.

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01Google listingMarketbase business report

Your Google listing

Eastern Korean Auto Spares shows a solid overall health on Google Business Listing, with a health score of 7.9 out of 10 indicating strong completeness and visibility. The most notable findings are a claimed listing with controlled access and a live open-for-business status, plus a descriptive listing that informs customers about the spare parts range and sourcing capability.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
Tiles © Esri
Eastern Korean Auto Spares
1
Eastern Korean Auto Spares✓✓
3.7 ★★★★★ (99)
Auto machine shop · Papatoetoe2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Need Parts for Your Korean or Select Import Vehicle? Choose Eastern Korean Auto Spares! Get the quality parts you need for your Daewoo, Hyundai, Kia, Ssangyong, Holden, Jeep, or Mahindra at competitive prices. Eastern Korean Auto Spares boasts a huge inventory of cleaned, serviced, and guaranteed components. We proudly serve Auckland and ship parts across New Zealand. Our expert team is ready to help you locate the perfect fit. If we don't have it, we'll find it for you! Currently Being Dismantled: All Korean-made Holdens (Captiva, Cruze, Barina, Viva, Epica, Malibu), plus Jeep and Mahindra vehicles. Don't wait – call Eastern Korean Auto Spares today at 09 258 5210!

3
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #11 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Eastern Korean Auto Spares shows a mixed health score based on Google review data, with room to improve both rating and review volume. Key findings indicate a below-average star rating compared with local peers and a need for more recent customer feedback. The business maintains a solid review count, but ongoing engagement could help consumers perceive credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Eastern Korean Auto Spares
OverviewReviewsPhotosAbout
3.7★★★★★99 reviews
5
4
3
2
12
part availability 7second hand parts 4spare parts 2communication 2honesty 2door 2
1How far your rating and your review count together can be trusted
M
MC29ER★★★★ · Edited 2 weeks ago

Response from the owner3

Thanks for the review 👍

L
Lucky K.★★★★★ · Edited 4 months ago

Very good communication

Response from the owner

Thank you for the positive feedback. We strive to provide excellent customer service

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #22 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Eastern Korean Auto Spares shows a below-average overall health score on Google Maps at 3.0 out of 10, indicating limited visibility beyond the immediate area. The top opportunities focus on expanding presence across surrounding suburbs and ensuring local search accuracy. Strength lies in ranking well for several nearby locations where customers search for used auto parts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
used auto parts store
1Seen in 9 searches across South Auckland, top three in none
1
NSC Auto Parts4.3 ★ (148) · Auto machine shop
2
Pick-A-Part4.0 ★ (772) · Auto machine shop
3
Japanese Spares4.0 ★ (102) · Auto machine shop
4
Parts Planet European Autospares3.9 ★ (88) · Auto machine shop
↓
Eastern Korean Auto Spares2Further down, below the first results
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #34 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Eastern Korean Auto Spares shows an above-average health score for its social presence at 6.4/10, indicating mixed results across platforms. The top opportunities focus on establishing active profiles on Instagram, Facebook, and TikTok, plus corresponding directory listings to improve discoverability among local customers and parts buyers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/eastern-korean-auto-spares-1) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/eastern-korean-auto-spares-nz) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Geastern korean auto spares papatoetoe
AllImagesMapsNews
Neighbourlyeastern-korean-auto-spares-1Eastern Korean Auto Spares | Neighbourly✓
CheckMyBuildereastern-korean-auto-spares-limitedEastern Korean Auto Spares | CheckMyBuilder
White Pageseastern-korean-auto-spares-nzEastern Korean Auto Spares | White Pages✓
Facebook61593100588939Eastern Korean Auto Spares | Facebook✓
Yellow/pakuranga/car-partsEastern Korean Auto Spares | Yellow3
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #25 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyCheckMyBuilderWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Eastern Korean Auto Spares has a low Facebook Page health level, with limited reach and few trust signals for new customers. The page has 3 followers and no recommendations, so people deciding whether to enquire have little independent feedback to rely on. Its Facebook-generated address also gives customers no clear business identity when the page is shared or printed.

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
facebook
Eastern Korean Auto Spares | Otara3
3 followers 2
Your specialist source for Korean vehicle parts. Stocking new and reliable used components for Hyundai, Kia, SsangYong, and more in Auckland!
FollowMessage
🌐 maps.google.com
☎ +64 9-258 5210✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #37 for your Facebook page
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 2
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
  • 3
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒koreancarparts.co.nz✓
✓On-page score
✓The shape of your link profile
1Separate sites linking to you
2Pages linking to you
3Page title
Your websiteSouth Auckland automotive dismantlers · 48 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
32No ads from you on any search
Eastern Korean Auto SparesNot in these results
1About 113 visits a month from search, across 33 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #33 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed. No closed-hours window is listed for the week, so customers do not run into missed busy-period closures. The busiest hours hold the position, letting customers arrive and be served during the market's peak periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Eastern Korean Auto Spares
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday9am-1pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#19of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #19 overall
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