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Ellerslie Hway Dental Centre

Dental clinic · Mount Wellington, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Ellerslie Hway Dental Centre

Dental clinic · Mount Wellington, Central Auckland

Where you stand#105of 277 dentists
Overall health6.2/10across the eight areas

Going well

02Reviews8.208Opening hours8.105Facebook page6.303Map positions6.207Google search and traffic6.1

Where we can help

01Google listing5.204Listings and social4.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Ellerslie Hway Dental Centre is a family dental clinic in Mount Wellington, Auckland. It provides general dental care, periodontal services, ACC-related treatment, free basic dental treatment for eligible teenagers, and WINZ quote consultations. Customers describe a clean clinic, considerate care, clear explanations and a team that helps patients feel at ease.

Ellerslie Hway Dental Centre is a family dental clinic in Mount Wellington, Auckland. It provides dental care for children, teenagers and adults, with a focus on general oral health and practical support for families.

Its services include periodontal care, including scaling to help maintain gum health. The clinic also treats teeth damaged in ACC-related accidents where the treatment is covered. Teenagers aged 13 to 18 may be eligible for free basic dental treatment through the government dental benefit scheme, including check-ups, cleans and fillings. Free consultations are available for WINZ dental quotes.

Customers commonly describe the team as friendly, considerate and professional. Reviews mention appointments running on time, clear explanations before treatment and a calm approach that helps patients feel comfortable. Parents have also noted accommodating care for children, while newer patients have commented on the clinic's clean presentation and thorough attention. Some customers say the team talks them through each step, which can be reassuring for people who feel nervous about dental visits.

For local patients, Ellerslie Hway Dental Centre combines family dental care with services linked to ACC, the under-18 dental benefit and WINZ quotes. Its Mount Wellington location, focus on gum health and patient-centred communication give it a practical role for families and individuals seeking routine or supported dental treatment in the area.

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01Google listingMarketbase business report

Your Google listing

Ellerslie Hway Dental Centre's Google Business Listing has an Average health score of 5.2 out of 10. Core details are in place, including the business name, website, phone number, claimed status and trading status. The main gaps are the lack of a meaningful listing description and the need to keep adding photos, while category coverage could be extended.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Ellerslie Hway Dental Centre
2
Ellerslie Hway Dental Centre✓✓
4.8 ★★★★★ (45)
Dental clinic · Mount Wellington3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #133 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ellerslie Hway Dental Centre has a high Google Business review health score of 8.2 out of 10. Its rating, review volume and response rate all sit ahead of the middle of the local market, giving customers useful evidence and a sense of an established clinic. The main focus is maintaining this position through consistent review activity and timely responses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
8.2Strong
What customers seeWhere you rank
9:41
Ellerslie Hway Dental Centre
OverviewReviewsPhotosAbout
4.8★★★★★45 reviews
5
4
3
2
12
accommodating staff 6dental centre 6teeth cleaning 4no sedation 3trust 3pain relief 2
1How far your rating and your review count together can be trusted
S
siwashni D.★★ · a month ago

Was a bit disappointing for me, the Doctors tone was a bit high while asking questions which i found rude, also i was quoted $200 on the phone and when it was time to pay, the lady at the reception said $220, i did mention to her i was quo...

Response from the owner3

Good afternoon, apologies for the late reply. Are you a patient of ours? We don't seem to have you in our database. We appreciate the feedback though and will take it into consideration

A
Anthony S.★★★★★ · 2 months ago

Dee and her team always provide an expert service. They are always on time and put you at ease, explaining what is being done beforehand. I have been coming here for a few years and have recommend this practice to anyone that will listen. P...

Response from the owner

Thank you so much for your wonderful review and for your continued support over the years. We're delighted to hear you feel comfortable and well cared for during your visits. Your recommendations mean...

Google reviewsCentral Auckland dentists · 277 businesses
You are #52 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ellerslie Hway Dental Centre has an above average Maps Search Performance health score of 6.2 out of 10. The business appears in the first five results for several important searches, including dental clinic and dentist terms in Mount Wellington, and pediatric dentist searches in nearby areas. Its visibility extends beyond the immediate suburb, while continued monitoring can help maintain this reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
pediatric dentist
1Top three for "pediatric dentist" in 1 suburb, seen in 4
1
Sylvia Park Children's Community Dental Clinic3.7 ★ (3) · Dental clinic
2
Stonefields Children's Community Dental Clinic2.7 ★ (19) · Dental clinic
3
Kidz-Teeth4.8 ★ (66) · Dental clinic
4
Smile Dental Mt Wellington4.5 ★ (602) · Dental clinic
↓
Ellerslie Hway Dental Centre2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #107 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ellerslie Hway Dental Centre has an Average citations and social presence health score of 4.3 out of 10. The main gaps are the absence of active Instagram and TikTok profiles, limited visibility for the Facebook page, and missing or incorrect listings on key directories. These gaps can make it harder for customers to confirm the clinic's identity and find accurate contact details across third-party platforms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe turned up your Facebook Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Gellerslie hway dental centre mount wellington
AllImagesMapsNews
FacebookellersliehwaydentalcentreEllerslie Hway Dental Centre | Facebook2
Healthpointsmile-dental-sylvia-park-limitedEllerslie Hway Dental Centre | Healthpoint
Yelpsmile-dental-auckland-8Ellerslie Hway Dental Centre | Yelp
Dentist NZmount-wellington-dental-centreFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #154 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYelpDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Ellerslie Hway Dental Centre's Facebook page has an above average health level, with a 6.6 out of 10 health score. The page provides customers with a direct phone number, email address, street address and a link to the business's own domain. The main gaps are a smaller follower audience, one recommendation, and an intro that gives limited detail about the clinic's services and location.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
facebook
Ellerslie Hway Dental Centre | Auckland✓
92 followers 1
General Dentistry and Cosmetic Dentistry3
FollowMessage
★ 1 reviews · recommended 2
🌐 ellersliehwaydentalcentre.co.nz✓
☎ +64 9-570 7061✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #102 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒ellersliehwaydentalcentre.co.nz✓
✓Favicon
✓Page load speed
1On-page score
2Separate sites linking to you
3Page title
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
Gdentist ellerslie
AllMapsImagesShopping
21No ads from you on any search
lumino.co.nzGentle Dentists Ellerslie
affordabledentists.co.nzAffordable Dentists Auckland | Northshore Dental Clinics NZ
www.ellersliehwaydentalcentre.co.nzEllerslie Hway Dental

Our Services · Periodontal Services · Restorative (Tooth Coloured Fillings) · Cosmetic · Extractions/Wisdom Tooth Removal · Paediatric Dentistry · Implant ...

sapphiredental.co.nzSapphire Dental - We care about your dental health
3About 283 visits a month from search, across 95 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #108 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The business's hours are well aligned with demand, covering 72% of weekly customer traffic without opening during quiet times, with one clear gap. Saturday 9am to 3pm finds customers at a closed clinic and unable to get dental care there. Opening during Saturday 9am to 1pm would let customers arrive and be served when demand is strongest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.1Strong
What customers seeWhere you rank
9:41
Ellerslie Hway Dental Centre
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Popular times Saturday · Mount Wellington
9a10a11a12p1p2p3p4p5p
When people in Mount Wellington look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #53 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#105of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #105 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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