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Ellis & Jones

Beauty salon · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Ellis & Jones

Beauty salon · Christchurch Centre, Christchurch

Where you stand#237of 570 beauty businesses
Overall health5.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Ellis & Jones is a Christchurch-based cosmetic clinic specialising in injectables and medi-aesthetic skin therapy. Run by registered nurses Shea and Aly, the clinic focuses on natural-looking enhancements and offers treatments such as microneedling and facial skin therapies. With four boutique locations across New Zealand and membership plans, clients can access ongoing aesthetic care in a calm, professional setting.

Ellis & Jones is a cosmetic clinic based at 158 High Street in Christchurch Central City, with additional boutique spaces in Auckland, Hamilton and Timaru. The practice is led by registered nurses Shea and Aly, who together bring a combined ten years of experience in aesthetic medicine.

The clinic specialises in cosmetic injectables and medi-aesthetic skin therapy. Services referenced on their site include injectables and a range of skin treatments such as microneedling and tailored facial therapies. The website notes multiple locations, which makes access to these treatments possible across several New Zealand centres.

Customer feedback highlights a calm, professional atmosphere where clinicians take time to listen and explain treatments. Reviews mention membership plans, clear treatment explanations, and practitioners who make clients feel comfortable and well cared for. Several comments single out the quality of injector consultations and the relaxing treatment experience.

Ellis & Jones positions itself locally as a boutique provider of natural-looking cosmetic treatments delivered by registered nurses. Its mix of injectable and skin therapy services, combined with membership options and four New Zealand locations, gives clients recurring access to aesthetic care and follow-up in a small-clinic setting.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Ellis & Jones presents a solid Google Business Listing health with a score of 8.0 out of 10, indicating strong completeness and reliability for customers. Key findings show clear listing controls and contact options, while opportunities focus on photos and keeping the description competitive. Overall, the listing already supports easy discovery and trusted information for clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
9:41
Tiles © Esri
1
Ellis & Jones✓✓
5.0 ★★★★★ (69)
Beauty salon · Christchurch Centre3
Open 6 days · late Mon and Wed ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Ellis & Jones is a unique clinic specialising in cosmetic injectables and medi-aesthetic skin therapy. Shea & Aly are registered nurses, with a combined ten years experience in the aesthetic medicine industry. ​ At Ellis & Jones we love natural enhancements and helping our clients look and feel their best! ​ With four boutique spaces around New Zealand it has never been easier to get treated by two of New Zealand's top injectors.

2
Google listingChristchurch beauty · 570 businesses
You are #159 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ellis & Jones shows above-average health on Google reviews with a 6.5/10. Key strengths include top-10% Google Business Rating Confidence and top-10% Google Star Rating, indicating high customer satisfaction. Opportunities focus on improving response rate and maintaining strong reviews, with listing reviews in the upper median bracket suggesting solid trust. Overall health supports continued engagement and consistent quality.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
6.6Good
9:41
Ellis & Jones
OverviewReviewsPhotosAbout
5.0★★★★★69 reviews 2
5
4
3
2
1✓
knowledgeable staff 19comfortable atmosphere 9skin treatments 8experienced staff 7luxe clinic 3informative staff 3
✓How far your rating and your review count together can be trusted
C
Casey C.★★★★★ · 2 months ago

I had Botox for the first time with Shae and couldn’t be happier with the experience. She was incredibly thorough in explaining everything and made sure I understood the treatment and aftercare. I’ve just hit the 2-week mark and I’m so happ...

Response from the owner1

Thanks Casey. Looking forward to seeing you again x

G
Georgie W.★★★★★ · 3 months ago

Response from the owner

🤍

Google reviewsChristchurch beauty · 570 businesses
You are #194 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ellis & Jones shows a low overall Google Maps health score of 2.8/10, indicating limited visibility across maps queries. The strongest signals are top positions for laser hair removal keywords in various local areas, suggesting good relevance for those services in niches. There is clear room to improve both aggregate and borough-level presence to capture more local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.4Room to grow
9:41
1234Tiles © Esri
1Seen in 20 searches across Christchurch, top three in none
1
Lovoir Day Spa Christchurch5.0 ★ (1,199) · Beauty salon
2
Laser Clinics New Zealand Riccarton Westfield4.6 ★ (455) · Beauty salon
3
Laser Clinics New Zealand - Northlands Papanui4.8 ★ (194) · Beauty salon
4
Renata Viglioni - Skin & Beauty4.8 ★ (21) · Beauty salon
↓
Ellis & Jones2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #374 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ellis & Jones shows an above-average healthy presence with a 6.4 health score. Strengths include outstanding Facebook and Instagram profiles, indicating strong brand authority and consistent engagement. The business should build on these foundations while addressing opportunities in other channels to reach broader audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
9:41
Gellis & jones christchurch centre
AllImagesMapsNews
InstagramellisandjonesclinicEllis & Jones | Instagram✓
Facebook61559830950672Ellis & Jones | Facebook✓
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
8 checks on your Facebook page. You're seeing 5 of them.
1.0Room to grow
9:41
facebook
✓
people3
60 followers 2
FollowMessage
🌐 ellisandjones.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #512 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Ellis & Jones shows a low overall on-page SEO health score of 2.8 out of 10, indicating technical issues that need attention. The most critical findings are missing a homepage Title Tag and Meta Description, plus the favicon absent and an abnormally high text-to-page size ratio that could reduce clarity.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.
  • ✓
    Links to your siteMore sites link to you than almost any business in this market, a position built over years and genuinely hard for a competitor to match.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒ellisandjones.co.nz✓
✓Pages linking to you
✓Links to your site
1On-page score
2Meta description
3Page title
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Ellis & Jones shows a very high health for website traffic at 8.7/10, indicating strong overall visibility and visitor potential. The top findings point to opportunities in paid traffic and sustaining organic momentum, particularly around paid spend, paid keywords, and conversions, with continued gains from content and backlinks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.7Strong
9:41
Glaser hair removal avondale (christchurch city)
AllMapsImagesShopping
321No ads from you on any search
www.thecosmeticclinic.co.nzLaser Hair Removal Packages
caci.co.nzFreedom, your laser hair removal membership - Caci
www.ellisandjones.co.nzLaser Hair Removal Christchurch & Hamilton

Smooth, long-lasting hair removal with advanced BBL technology. Safe, fast and comfortable treatments in Christchurch & Hamilton.

www.clinic1.co.nzCosmetic laser & energy treatments
About 866 visits a month from search, across 262 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #75 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Ellis & Jones's opening hours largely align with Christchurch demand, with 52 peak-hour matches across a 53-hour week and no low-demand open hours. The clinic is open during several high-traffic windows on weekdays and weekends, which supports accessibility for appointments. However, there are notable evening and weekend peaks when the clinic is closed, suggesting some missed commercial potential.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.7Good
9:41
Ellis & Jones
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7pm
Tuesday8am-6pm
Wednesday9am-7pm
Thursday10am-6pm
Friday10am-5:30pm
Saturday9am-3:30pm
SundayClosed
Popular times Sunday · Christchurch Centre
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #191 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#237of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #237 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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