marketbaseExclusive Marketbase Report
Prepared for

Elms Court Gardens

Retirement community · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Elms Court Gardens

Retirement community · Upper Riccarton, Christchurch

Where you stand#46of 96 retirement villages
Overall health5.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Elms Court Gardens is a retirement village and care facility in Upper Riccarton, Christchurch. Part of the family-owned Elms Court group, it offers villas, apartments and studio living alongside rest home and hospital-level care. The site provides respite stays and aims for a homely environment with an on-site team managing daily needs and activities.

Elms Court Gardens is a retirement village and care facility at 104 Wharenui Road in Riccarton, Upper Riccarton, Christchurch. It is part of the family-owned Elms Court group run by Steve and Roz Burke, serving the Christchurch area through several homes and addresses across the city.

The site provides a range of living options including villas, apartments and studios, and offers rest home and hospital-level care as well as respite services. As one location within a group that also lists other Elms Court homes, the Gardens location forms part of a broader offering that includes day care and support across nearby addresses.

Customers and family reviewers commonly note attentive, caring staff and accommodating service. Reviews describe residents as comfortable, enjoying outings and mealtimes, and highlight helpfulness from nursing and care teams. Admission flexibility and support for hospital transfers are mentioned by reviewers alongside personal accounts of staff who make residents feel welcome and cared for.

Locally, Elms Court Gardens is presented as a family-operated option within the wider Elms Court network, offering a mix of independent and higher-dependency care on a Riccarton site. Its combination of villas, apartments and clinical care services, together with regular social activities and an emphasis on day-to-day comfort, defines its role in the Upper Riccarton retirement village market.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Elms Court Gardens shows a below-average health score on Google Business Listing health, with room to improve its listing description and logo. Strengths include an accurate open status, a verified claimed listing, a visible website link, and a listed phone number, supporting easy customer contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
2.5Room to grow
9:41
Tiles © Esri
Elms Court Gardens✓✓
4.2 ★★★★★ (46)
Retirement community · Upper Riccarton3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch retirement villages · 96 businesses
You are #72 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Elms Court Gardens shows an above-average health score of 6.5 out of 10, indicating solid overall performance on Google reviews. The strongest finding is a high review volume and very good listing confidence, while the lowest visible area is the lack of responses to any reviews, which can affect customer trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
7.5Good
9:41
Elms Court Gardens
OverviewReviewsPhotosAbout
4.2★★★★★46 reviews
5
4
3
2
12
staff 8friendly place 4
3How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #25 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Elms Court Gardens shows a healthy Google Maps presence with an overall health score of 7.5 out of 10. The business ranks well for several key phrases, notably retirement community in riccarton and nursing home in upper riccarton, indicating strong visibility in its core areas. Opportunities lie in extending borough visibility and maintaining momentum.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
8.8Strong
9:41
1234Tiles © Esri
✓Top three for "retirement community" in 3 suburbs, seen in 41
1
Elms Court Village4.7 ★ (27) · Retirement community
2
Elms Court Gardens14.2 ★ (46) · Retirement community
3
Arvida Ilam4.7 ★ (35) · Retirement community
4
Bupa Parkstone Retirement Village, Ilam4.4 ★ (41) · Retirement community
Map positionsChristchurch retirement villages · 96 businesses
You are #12 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Elms Court Gardens shows a below-average social presence health score of 3.3 out of 10, indicating limited visibility across key platforms and directories. The most important finding is the lack of active Instagram, TikTok, and Neighbourly listings, which constrains reach to potential residents and their families. A partially active Facebook page offers a small foothold but low trust signals.

Strengths

  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/elms-court-gardens) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
20 checks on your listings and social. You're seeing 4 of them.
3.5Room to grow
9:41
Gelms court gardens upper riccarton
AllImagesMapsNews
Healthpointelms-court-gardensElms Court Gardens | Healthpoint✓
Eldernet ProvidermayfairElms Court Gardens | Eldernet Provider
Village Guideelms-court-gardenElms Court Gardens | Village Guide
FacebookElms-Court-Village-100067583712318Found through search, not linked from anything you own2
Aged AdvisorElms-Court-Village-aged-Care-Upper-Riccarton-ChristchurchFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #63 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokHealthpointEldernet ProviderVillage GuideYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.9Room to grow
9:41
facebook
Elms Court Village | Christchurch2
513 followers 3
Family owned and operated retirement village in Upper Riccarton, Christchurch. Full continum of care provided from studio's and apartments to rest home and hospital care. Come take a look at make ou...
FollowMessage
🌐 elmscourt.co.nz✓
☎ +64 3-348 4362✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #49 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Elms Court Gardens shows strong technical health on the homepage with a 4.9/10 score. Key strengths include a valid favicon, page load under 3 seconds, HTTPS secured resources, adequate character count, and a relevant title tag. The main opportunity is to improve the meta description health and reduce render-blocking resources, while refining the on-page SEO score to reach the top quartile.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠elmscourt.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3Pages linking to you
Your websiteChristchurch retirement villages · 96 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

This is a concise performance summary of Website Traffic for Elms Court Gardens, assessing the health and key findings from the provided data. The overall health is below average, with a score of 2.9 out of 10. Notable opportunities include starting a small, targeted paid campaign and gradually increasing paid traffic while refining organic efforts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.0Room to grow
9:41
Gretirement village upper riccarton
AllMapsImagesShopping
31No ads from you on any search
www.villageguide.co.nzUpper Riccarton - Retirement Villages Christchurch
elmscourt.co.nzUpper Riccarton Village

We offer a range of services from independent living right through to rest home and hospital level care. Residents can also choose from a range of options. Read more

www.arvida.co.nzIlam - Retirement Villages in New Zealand
2About 760 visits a month from search, across 38 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #58 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Elms Court Gardens' published hours align well with local demand during weekday afternoons, especially Tuesday and Wednesday around 1-3pm and Thursday 1pm, showing strong overlap with peak search times. There are no missed high-demand hours. A small number of late-evening and early-morning openings (Monday 7am, Monday 10pm, Tuesday 9-10pm, Friday 7pm) fall into low-demand windows and could be reviewed for efficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
7.7Good
9:41
Elms Court Gardens
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Wednesday · Upper Riccarton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Upper Riccarton look   You are shut
Opening hoursChristchurch retirement villages · 96 businesses
You are #23 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#46of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #46 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 96 retirement villages in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for