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Empire Hair and Beauty Co

Hairdresser · Kaiapoi West, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Empire Hair and Beauty Co

Hairdresser · Kaiapoi West, Christchurch

Where you stand#233of 498 hair salons & barbers
Overall health5.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Empire Hair and Beauty Co is a hair salon in Kaiapoi offering cut, colour and beauty services in a town-centre setting. Clients report friendly, professional staff and easy parking, with regular mentions of stylist Rosanna. The salon serves local residents and visitors seeking attentive, reliable hair and beauty care in the Kaiapoi area.

Empire Hair and Beauty Co is a hair salon and beauty provider located in Kaiapoi. It operates from a town-centre location that serves local residents and visitors from the wider Waimakariri area. The salon identifies as a neighbourhood salon offering standard hair and beauty services suitable for daily styling and special occasions.

The salon provides haircuts, colouring and general beauty care, staffed by a team described in reviews as professional and attentive. Styling work and shampoo services are part of the customer experience, and staff availability for appointments is noted by clients who travelled to the salon for specific needs. The presence of a named stylist, Rosanna, is frequently mentioned by customers.

Customers commonly describe the salon as friendly and polite, with a professional standard of care and respectful service. Reviews reference easy parking and straightforward access to the salon, and several customers say they would return. The tone of feedback emphasises reliable service, courteous staff and positive interactions during appointments.

Empire Hair and Beauty Co is distinguished locally by its consistent approach to client care and a visible staff presence recognised in reviews. For clients in Kaiapoi seeking familiar faces, straightforward appointment booking and practical salon access, it presents a neighbourhood option for regular hair and beauty needs.

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01Google listingMarketbase business report

Your Google listing

Empire Hair and Beauty Co shows above-average health on Google Business Listing with a score of 6.3 out of 10. Key strengths include a claimed listing, an active website link, a visible listing title, a listed phone number, and clear open-for-business status. The main area to improve is the listing description, which currently lacks detail.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.4Good
9:41
Tiles © Esri
2
Empire Hair and Beauty Co✓✓
4.9 ★★★★★ (11)
Hairdresser · Kaiapoi West3
Open 5 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #179 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Empire Hair and Beauty Co shows a relatively healthy Google review profile with a 4.7/10 health score overall. The most notable findings are a solid star rating and improving response rate, alongside ongoing growth in review volume. The business should continue collecting reviews while maintaining timely responses to build customer trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing 3 of them.
3.7Room to grow
9:41
Empire Hair and Beauty Co
OverviewReviewsPhotosAbout
4.9★★★★★11 reviews 1
5
4
3
2
1
friendly staff 6
2How far your rating and your review count together can be trusted
B
Belinda C.★★★★★ · 2 years ago

Just awesome hairdresser and service love my colors

Response from the owner3

Sorry just saw this aw thanks so much Belinda!! You’re amazing🥰

R
Rachael F.★★★★★ · 2 years ago

Rosanna is awesome. Recommended!

Response from the owner

Thanks so much Rachael really appreciate the recommendation 🥰

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #314 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Empire Hair and Beauty Co shows a very high overall health score in Google Maps search, indicating strong visibility across searches. Top opportunities focus on continuing to lift aggregate and suburb-level presence, with the suburb score already in the top quartile. The business should keep refining its Google Business Listing to push into the top 10% and maintain strong local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.7Strong
9:41
1234Tiles © Esri
1Top three for "hair extension technician" in 1 suburb, seen in 3
1
Empire Hair and Beauty Co24.9 ★ (11) · Hairdresser
2
La Mode Hair4.8 ★ (68) · Hairdresser
3
Le Plaisir4.9 ★ (76) · Hairdresser
4
Beauty Heaven5.0 ★ (35) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #66 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Empire Hair and Beauty Co shows a solid overall health score of 7.0 out of 10 for social and local directory presence, indicating above-average performance. The strongest asset is Facebook with a very high trust score, while Fresha presence supports discoverability. A key opportunity is to optimise TikTok and NEighbourly entries to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.8Strong
9:41
Gempire hair and beauty co kaiapoi west
AllImagesMapsNews
Tiktok@empire_hair_and_beautyEmpire Hair and Beauty Co | Tiktok✓
FacebookEmpire-Hair-and-Beauty-Co-100089576164617Empire Hair and Beauty Co | Facebook✓
Instagramempire_hair_and_beauty_coEmpire Hair and Beauty Co | Instagram✓
Freshalp/en/tt/hair-treatments/in/nz-kaiapoiEmpire Hair and Beauty Co | Fresha2
YellowNo listing found1
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #10 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
4.5Room to grow
9:41
facebook
people1
706 followers
We are a friendly, professional, judgement-free, affordable salon in Kaiapoi!3
FollowMessage
★ 2 reviews · recommended 2
🌐 empirehairandbeautyco.myshopify.com✓
☎ +64 210 848 6546✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #272 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Empire Hair and Beauty Co shows an average on-page SEO health score of 5.6 out of 10 for its homepage, indicating room for improvement in technical factors and visibility. The top findings point to missing meta description and title tag, no detected on-page SEO score, no favicon, and slower page load time exceeding 3 seconds, which may affect clicks and user experience.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒empirehairandbeautyco.myshopify.com✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Empire Hair and Beauty Co shows average overall traffic health on the website with a score of 5.7 out of 10. Key findings indicate very low organic and paid traffic value and no organic rankings in the top 100, suggesting limited visibility. Focused improvements in content, on-page SEO, and small paid campaigns could help begin lifting rankings and attracting local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Empire Hair and Beauty CoNot in these results3
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Empire Hair and Beauty Co aligns with several high-demand weekday and weekend hours but also misses notable peak windows. The salon is open at strong midday peaks - Tuesday 11am-1pm and Saturday 11am-12pm - matching customer search patterns. However, closures at Monday 11am-12pm and Saturday 1pm-2pm miss busy periods. No low-demand open hours were flagged, so schedule tightening could be low-effort.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.9Room to grow
9:41
Empire Hair and Beauty Co
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-7pm
Wednesday9am-4pm
Thursday9am-7pm
Friday9am-3pm
Saturday9am-1pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #354 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#233of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #233 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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