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Etta Images

Photographer · Wainoni, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Etta Images

Photographer · Wainoni, Christchurch

Where you stand#2of 194 photography businesses
Overall health9.9/10across the eight areas

Going well

02Reviews9.903Map positions9.505Facebook page9.101Google listing8.804Listings and social8.607Google search and traffic8.508Opening hours6.0

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Etta Images is a Christchurch (Wainoni) and Cassino, Italy based portrait photography studio that creates natural family and business portraits. The photographer offers friendly, relaxed sessions that aim to capture connections within families and approachable images for professional branding. Services also include food photography and multilingual communication in English, Spanish and Italian.

Etta Images is a portrait photography studio based in Christchurch Ōtautahi (Wainoni) with a presence in Cassino, Italy. The practice focuses on creating natural, soft-light portraits and offers family, business and food photography, with sessions run by a native English-speaking photographer who also communicates in Spanish and Italian.

Family portrait sessions emphasise connection and relaxed moments, with a style that captures relationships and the fun of the day. Business portraits are presented as a way to enhance professional branding with friendly, approachable images that aim to make clients look confident and accessible. Food photography is listed as a personal passion and part of the service mix.

Customer feedback highlights a calm, easy experience from booking through to delivery, with many reviewers noting that sessions feel natural and stress-free. Clients describe the photographer as easy to work with and skilled at making people feel comfortable, which contributes to images that capture authentic moments. Several reviews praise satisfaction with the final images and a straightforward process for business portraits.

Locally, Etta Images positions itself as a Christchurch portrait specialist offering a warm, low-pressure session experience and a small range of complementary services. The combination of family and business portrait expertise, occasional food photography work, and multilingual communication helps it serve local clients and those with ties to Italy.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Etta Images shows a strong Google Business Listing health with a score of 8.5 out of 10. The listing has essential details complete, including a claimed status, a working website link, a visible phone number, and the open-for-business status. The most notable finding is that the listing description is performing well and consistently within local benchmarks.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 5 of them.
8.8Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Etta Images
Etta Images✓✓
5.0 ★★★★★ (85)
Photographer · Wainoni2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are a Christchurch, New Zealand and Cassino, Italy based business that creates gorgeous portraits. Specialising in natural family portraits that capture the connection and love within families, and business portraits that are friendly, approachable, and improve the professionalism of your brand. Native English speaking photographer, (with a kiwi accent), along with Spanish and Italian.

1
Google listingChristchurch photography · 194 businesses
You are #24 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Etta Images shows a very strong health level in its Google Business Reviews, with a 9.9/10 health score indicating very high customer satisfaction and consistency in top ratings. Primary strengths are the outstanding share of high-quality reviews and a strong total review count, both in the top 10% of peers. The business also maintains an excellent response rate among engaged customers, though the opportunity remains to push further into the top quartile.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Where we can help

Nothing to sort here. Every check we run here is at its best.
4 checks on your reviews. You're seeing 3 of them.
9.9Strong
What customers seeWhere you rank
9:41
Etta Images
OverviewReviewsPhotosAbout
5.0★★★★★85 reviews
5
4
3
2
1✓
portraits 18business 9fun 8boys 6
✓How far your rating and your review count together can be trusted
K
Karyl A.★★★★★ · a week ago

Having someone to take your photos is nerve-wracking most especially if there’s a toddler but Juliette made it so naturally easy and comfortable. We love how she capture the mood in a photo ❤️. She’s amazing! Would highly recommend her to a...

Response from the owner✓

Thank you so much Karyl. It was so lovely to meet you and your gorgeous wee family. Your son is awesome!! Thanks, Juliette

N
Nicola B.★★★★★ · 2 weeks ago

We are so pleased with the images. Thanks Juliette!

Response from the owner

Thank you Nicola, it was lovely to meet and photograph you!! Kind regards, Juliette

Google reviewsChristchurch photography · 194 businesses
You are #2 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Etta Images shows a very high Maps health score and solid borough performance, indicating strong local visibility. The business ranks well for core portrait and photography keywords in Wainoni and surrounding suburbs, with top positions across multiple phrases. A focus on maintaining this elite ranking while continuing updates can drive marginal gains in broader coverage.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.5Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
photographer
✓Top three for "photographer" in 7 suburbs, seen in 21
1
Etta Images✓5.0 ★ (85) · Photographer
2
Tracey Perrin Photography5.0 ★ (2) · Photographer
3
Time2Shine Photography4.9 ★ (33) · Photographer
4
Karen Graham Photography0.0 ★ (0) · Photographer
Map positionsChristchurch photography · 194 businesses
You are #10 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Etta Images shows an overall health score of 4.1 out of 10, indicating below-average social presence health. A key strength is a very strong Facebook profile, backed by a high trust score and consistent branding. Opportunities include expanding on TikTok and Neighbourly, and enhancing LinkedIn and Fresha profiles to broaden reach and engagement.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/etta_images_christchurch) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.6Strong
What customers seeWhere you rank
9:41
Getta images wainoni
AllImagesMapsNews
FacebookJulietteCapaldiEttaImagesEtta Images | Facebook✓
Infobeletta_images_christchurchEtta Images | Infobel✓
Instagrametta_imagesEtta Images | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch photography · 194 businesses
You are #28 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 5 of them.
9.1Strong
What customers seeWhere you rank
9:41
facebook
JulietteCapaldiEttaImages✓
1K followers 1
Photographer and Artist based in Christchurch, New Zealand, and throughout Italy. Specialist in beautiful Family Portraits to treasure, and Business Portraits you are proud to use.2
FollowMessage
★ 24 reviews · recommended ✓
🌐 ettaimages.co.nz✓
☎ +64 27 257 4023
PostsAboutPhotosReviews
Facebook pageChristchurch photography · 194 businesses
You are #19 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Etta Images shows a very high on-page SEO health with a score of 9.1 out of 10, indicating strong technical optimisations. The most notable findings are a relevant meta description and an SEO-friendly URL, along with a valid favicon and HTTPS content. The page load timing and text-to-page size balance are areas for attention to maintain performance.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Meta descriptionYour search summary is close to the length that usually survives intact, so the length is near enough settled and the wording is what moves people now.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒ettaimages.co.nz✓2
✓Separate sites linking to you
✓The shape of your link profile
1On-page score
3Meta description
Your websiteChristchurch photography · 194 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Etta Images shows a solid website traffic position with a high health score of 8.2 out of 10. The strongest finding is solid organic traffic value in the 50-75% local band, while paid traffic remains elusive. Focus on introducing small paid campaigns and improving paid keyword presence while maintaining the healthy organic momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
Gphotographer wainoni
AllMapsImagesShopping
321No ads from you on any search
ettaimages.co.nzEtta Images | Portrait Photographers Christchurch

I have been creating the best family portraits in Christchurch, and the gorgeous business portraits that improve the professionalism of your brand since 2009! Read more

www.facebook.comWhat is a recommended newborn photographer that ...
About 75 visits a month from search, across 31 searches
Google search and trafficChristchurch photography · 194 businesses
You are #29 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Etta Images shows reasonable alignment with local demand: 40 weekly hours open during peak windows but also 40 popular hours missed. Strong alignment is concentrated on Monday midday and early afternoon plus Wednesday lunchtime, matching high search activity. Missed opportunities occur on weekday evenings, notably Tuesday and Wednesday nights. A small number of open hours fall in lower-demand slots and could be reduced.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
6.0Good
What customers seeWhere you rank
9:41
Etta Images
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch photography · 194 businesses
You are #79 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 14 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#2of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #2 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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