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Groovy Glasses

Optometrist · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Groovy Glasses

Optometrist · Christchurch Centre, Christchurch

Where you stand#6of 49 optometrists
Overall health9.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Groovy Glasses is an optometrist and designer eyewear retailer in Christchurch Central City. The practice offers eye tests, prescription glasses, contact lenses and designer sunglasses, plus a complimentary frame-styling service. Customers find a selection of international brands and eyewear stylists on site, with a focus on personalised fittings and fashion-forward frames.

Groovy Glasses operates in Christchurch Central City as an optometrist and designer eyewear retailer. The practice provides comprehensive eye tests and supplies prescription glasses, contact lenses and prescription sunglasses. It also stocks designer fashion sunglasses for men and women and highlights brands such as theo, Anne et Valentin, lool, Vinylize, Tavat, MOSCOT and Garrett Leight.

Services include comprehensive eye tests carried out by optometrists and a complimentary bespoke frame-styling service from eyewear stylists. The styling service is described as tailored to individual tastes and facial contours, helping customers choose frames that balance style and practicality. The shop promotes a selection of show-stopping and timeless frames sourced from international designers.

Customer feedback emphasises friendly, personalised service and patient, informative care from staff and practitioners. Reviews note a welcoming experience and skilled clinical attention during eye checks, with specific mentions of staff who provide clear explanations and take time to ensure customers understand their options. The premises are described as a pleasant setting for eye care and eyewear selection.

Locally, Groovy Glasses distinguishes itself by combining clinical optometry services with a focus on fashion-led frames and in-store styling. The presence of experienced eyewear stylists and a curated range of international designer brands supports customers seeking both accurate eye care and distinctive eyewear choices in central Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Groovy Glasses shows an excellent Google Business Listing health score, indicating strong listing completeness and verification. The most notable findings are that the listing is claimed and verified, includes a website link, and shows an open-for-business status, with a visible phone number for direct contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 4 of them.
10.0Strong
9:41
Tiles © Esri
Groovy Glasses✓✓
5.0 ★★★★★ (222)
Optometrist · Christchurch Centre1
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Are you looking for funky glasses, sunglasses, fashion glasses or prescription glasses? Something quirky, vintage, or somewhere in between? Time to visit Groovy Glasses in Christchurch, so you can see as fabulously from behind the frames as you look in them. Groovy Glasses provides 👓 Eye tests 👓 Prescription glasses 👓 Contact lenses 👓 Designer fashion sunglasses for men & women 👓 Prescription sunglasses. Our experienced eyewear stylists are here to help you find your perfect match in eyewear. We have stylish glasses from designer brands: theo, Anne et Valentin, lool, Vinylize, Tavat, MOSCOT & Garrett Leight. If you’re looking for “eyewear specialist” “eye doctor” “optometrist” near me click on the directions button.

Google listingChristchurch optometrists · 49 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Groovy Glasses in Christchurch shows a very high overall health for Google Business reviews, at 9.1 out of 10. The strongest signals are outstanding rating confidence and top 10% star ratings, indicating high customer satisfaction. Opportunities lie in engaging with customers via review responses and nudging total reviews toward the top 10%.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
8.5Strong
9:41
Groovy Glasses
OverviewReviewsPhotosAbout
5.0★★★★★222 reviews 2
5
4
3
2
1✓
frame selection 32groovy glasses 11glasses repair 11helpful team 10glasses fitting 7framing 4
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #8 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Groovy Glasses shows an average health score of 5.1 out of 10 for Google Maps search performance, indicating median visibility across maps. The top opportunities focus on strengthening presence across multiple local suburbs and improving borough visibility. Notably, several top keywords rank well, such as contact lenses suppliers and glasses repair services, which can guide targeted local optimisations.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
9.6Strong
9:41
1234Tiles © Esri
✓Top three for "glasses repair service" in 61 suburbs, seen in 82
1
Groovy Glasses15.0 ★ (222) · Optometrist
2
Dr. Specs5.0 ★ (245) · Optometrist
3
OPSM The Crossing4.8 ★ (195) · Optometrist
4
Curtis Vision Christchurch4.8 ★ (53) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #3 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Groovy Glasses shows a high health score for social presence, with strong Facebook and Instagram profiles and a verified Yellow Directory listing. Key strengths include established social channels and a trusted Yellow Directory presence, which support local visibility and customer trust. Opportunities lie in expanding on TikTok, Neighbourly, GrabOne, and directory listings to broaden reach and diversify discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/groovy-glasses-ltd-579413904) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.1Strong
9:41
Ggroovy glasses christchurch centre
AllImagesMapsNews
FacebookgroovyglassesnzGroovy Glasses | Facebook✓
InstagramgroovyglassesGroovy Glasses | Instagram✓
Healthpointgroovy-glassesGroovy Glasses | Healthpoint
Healthpagesoptometrists-groovy-glasses-ltdGroovy Glasses | Healthpages
MyHealth1stgroovy-glassesGroovy Glasses | MyHealth1st
Yellowgroovy-glasses-ltd-579413904Groovy Glasses | Yellow✓
TiktokNo account found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #10 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointHealthpagesMyHealth1stYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
7.9Good
9:41
facebook
groovyglassesnz✓
1.6K followers 2
Groovy Glasses are here to change the purchase of glasses and process of having your eyes examined f1
FollowMessage
★ 14 reviews · recommended 3
🌐 groovyglasses.co.nz✓
☎ +64 3-379 8747✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #11 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Groovy Glasses shows a very high on-page SEO health for the homepage, with a score of 9.8 out of 10. The most notable findings are a perfect meta description length and title tag within ideal character ranges, plus a valid favicon and no render-blocking resources. There are opportunities to improve SEO-friendly URLs and page load time under 3 seconds.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒groovy.co.nz✓
✓Meta description
✓Page title
1On-page score
2Separate sites linking to you
3Pages linking to you
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health for Groovy Glasses sits at 5.7 out of 10, which is average for the local market. Overall, traffic performance is modest, with visible gaps in paid traffic and paid visibility that warrant attention. Organic value and ranking are mid-range but show room for steady improvement through content, SEO basics, and targeted campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.6Room to grow
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Groovy GlassesNot in these results
3About 1,692 visits a month from search, across 161 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #22 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Groovy Glasses' opening hours align with several weekday and Saturday midday demand peaks but miss a consistent Sunday demand window. The practice is open during high-demand Tuesday and Thursday mornings and Saturday lunchtime, matching customer search patterns. However, several popular Sunday hours are closed. No hours are open during low-demand periods, so there is little evident time-based inefficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.9Good
9:41
Groovy Glasses
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-4pm
SundayClosed
Popular times Tuesday · Christchurch Centre
8a9a10a11a12p1p2p3p4p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #16 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#6of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #6 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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