Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

• 1
  Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.What if I sorted this?
• 2
  LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.What if I sorted this?
• 3
  Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.What if I sorted this?

Strengths

Top three opportunities

• 1
  Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.What if I sorted this?
• 2
  Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.What if I sorted this?
• 3
  Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.What if I sorted this?

Strengths

• ✓
  Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

• 1
  Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

• 1
  Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.What if I sorted this?
• 2
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 3
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

• 1
  Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.What if I sorted this?
• 2
  A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.What if I sorted this?
• 3
  An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.What if I sorted this?

Strengths

• ✓
  Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
• ✓
  On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
• ✓
  Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

• 1
  Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.What if I sorted this?
• 2
  The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.What if I sorted this?
• 3
  Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.What if I sorted this?

Strengths

Top three opportunities

• 1
  What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.What if I sorted this?
• 2
  Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.What if I sorted this?
• 3
  What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.What if I sorted this?