marketbaseExclusive Marketbase Report
Prepared for

Hey Bunyan McAlister

Orthodontist · Mellons Bay, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Hey Bunyan McAlister

Orthodontist · Mellons Bay, Central Auckland

Where you stand#207of 277 dentists
Overall health2.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Bunyan + McAlister + Shakespeare is a specialist orthodontic practice in Howick, Auckland, providing treatment for children and adults across Howick, Pakuranga and Dannemora. The practice has served the local area for more than 25 years, with a focus on orthodontic care and helping patients feel confident about their smiles.

Bunyan + McAlister + Shakespeare is a specialist orthodontic practice based in Howick, Auckland. It provides orthodontic treatment for children and adults, serving patients from Howick, Pakuranga and Dannemora. The practice has been part of the local area for more than 25 years.

Its work centres on specialist orthodontic treatment, including braces and related follow-up care. The practice also supports patients with ongoing orthodontic needs after treatment, such as retainer care. Its stated focus is helping patients smile with confidence through carefully planned treatment.

Customers commonly describe the service as friendly and helpful, mentioning both reception and clinical staff. Reviews also refer to children enjoying their visits, staff taking care with treatment, and support with orthodontic issues that can arise years after braces. Several reviewers mention returning to the practice over a long period.

What distinguishes Bunyan + McAlister + Shakespeare locally is its long-standing focus on specialist orthodontics for children and adults, combined with coverage across Howick, Pakuranga and Dannemora. Its more than 25 years of local service and continuing support beyond the initial course of treatment are central features of the practice.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Hey Bunyan McAlister's Google Business Listing has a low health score of 2.5 out of 10. The listing includes key contact and location details, including the website, phone number and address. The most important gaps are that it is not claimed and has no meaningful description, limiting the practice's control over how it appears and what customers learn from the listing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.5Room to grow
9:41
Tiles © Esri
Hey Bunyan McAlister1✓
Own this business?
4.0 ★★★★★ (9)
Orthodontist · Mellons Bay
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingCentral Auckland dentists · 277 businesses
You are #209 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Hey Bunyan McAlister has a low Google Business review health score of 2.4 out of 10. Rating and review volume both sit well behind local market peers, while no reviews have received a reply. The most important focus is to build review volume systematically and respond to existing reviews, helping customers see a more complete and engaged picture of the practice.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.4Room to grow
9:41
Hey Bunyan McAlister
OverviewReviewsPhotosAbout
4.0★★★★★9 reviews
5
4
3
2
13
receptionists 2braces 2
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #212 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Hey Bunyan McAlister has a Very low Maps Search Performance health score of 0.9 out of 10. The practice ranks strongly for "orthodontist in Howick", appearing in position 2, and also reaches position 5 for Bucklands Beach. However, it appears in relatively few searches overall and is not appearing in Maps searches in Howick, creating a clear local visibility opportunity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.9Room to grow
9:41
12Tiles © Esri
1Top three for "orthodontist" in 1 suburb, seen in 5
1
Shakespeare Orthodontics Howick4.5 ★ (13) · Orthodontist
2
Hey Bunyan McAlister24.0 ★ (9) · Orthodontist
Map positionsCentral Auckland dentists · 277 businesses
You are #251 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Hey Bunyan McAlister has a Very low health score of 1.3 out of 10 for citations and social presence. The main issue is that no active profiles were found on Facebook, Instagram or TikTok, leaving customers with no presence to check on those platforms. LinkedIn and White Pages listings were also not found, limiting the business's visibility across relevant third-party channels.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
9:41
Ghey bunyan mcalister mellons bay
AllImagesMapsNews
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
NeighbourlyNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #241 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

A Facebook page that customers cannot find leaves a gap before they choose an orthodontic practice. People may have no Facebook place to confirm the business is real, understand what it does, or send a message. In this local market, 150 of 277 businesses have a page that can be found, so the absence is unusual and visible.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
9:41
facebook
hey bunyan mcalister mellons bay
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒howickorthodontists.co.nz✓
✓Favicon
✓Page file size
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland dentists · 277 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.9Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Hey Bunyan McAlisterNot in these results
31About 52 visits a month from search, across 1 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #168 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Hey Bunyan McAlister's hours are well aimed, covering 68% of weekly customer traffic without opening during quiet times, with one clear gap. Saturday 9am to 3pm is closed while customers are busy, so customers meet a closed door. Hey Bunyan McAlister should open Saturday 9am to 1pm, letting customers arrive for the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.2Good
9:41
Hey Bunyan McAlister
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #77 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#207of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #207 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for