marketbaseExclusive Marketbase Report
Prepared for

Howden Insurance

Insurance broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Howden Insurance

Insurance broker · Christchurch Centre, Christchurch

Where you stand#10of 121 insurance brokers
Overall health9.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Howden Insurance is an insurance broker based in Christchurch Central City offering business and personal insurance, including fire and general policies. The firm describes itself as cutting through red tape and providing hands-on support; clients note helpful, professional service from named advisers and a straightforward claims experience.

Howden Insurance is an insurance broker located in Christchurch Central City that provides business and personal insurance solutions. The firm positions itself as a Fire and General team that works alongside clients to protect business assets and personal property, and it highlights a non-traditional approach to broking.

Services include business and corporate broking, landlord and home insurance arrangements, professional indemnity (PI) insurance and claims support. Website content and firm statements emphasise broking services and client-facing teams rather than fixed, traditional insurer systems.

Customers commonly report helpful, professional interactions with advisers such as Jamie, Julian and Christina, and describe an efficient, people-focused claims experience rather than dealing with a call centre. Reviews mention assistance with PI insurance for contractors, landlord cover while overseas, and straightforward setups for new home insurance.

Locally, Howden Insurance is characterised by its emphasis on practical client support and a hands-on broking approach. The combination of business and personal insurance services, named advisers who appear in client feedback, and a central Christchurch location are the practical features customers can expect when seeking an insurance broker in the area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Howden Insurance shows a very high health on Google Business Listing, with a score of 8.8 out of 10. The profile already includes a website link, claimed status, a visible title, a clear open-for-business status, and a phone number, reflecting solid profile setup. The key findings highlight strong basic information and accessibility along with room to improve photos and description quality.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.4Strong
9:41
Tiles © Esri
1
Howden Insurance✓✓
4.7 ★★★★★ (19)
Insurance broker · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We're here to sort your Business and Personal Insurance needs with service like no other. Just put us to the test and see! Unlike many of the big conservative insurance companies, we’re not restricted by old traditions or archaic systems thought up in London. We cut through the red tape, we don’t hide behind jargon, and we back our clients 100%. Call it a kiwi sense of fair play. When something’s not right, we’re on your side. If you're looking for a Fire and General team that will be your partner, working beside you to protect your business and assets, you have come to the right place! We look forward to working with you!

3
Google listingChristchurch insurance brokers · 121 businesses
You are #20 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Howden Insurance shows a high overall health on Google reviews, with an 8.4/10 health score. The business has solid engagement and a positive trajectory. Key findings include strong rating confidence that beats the local median and a good median star rating, indicating progress toward the top quartile. The active reviewer base suggests continued trust from customers and clients.

Strengths

  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.3Strong
9:41
Howden Insurance
OverviewReviewsPhotosAbout
4.7★★★★★19 reviews 3
5
4
3
2
12
business 6health insurance 5explaining insurance 2commercial insurance 2easy to deal with 2empathy 2
1How far your rating and your review count together can be trusted
L
Liam A.★★★★★ · a month ago

First time organising PI insurance for contracting work, Jamie was very helpful.

Response from the owner✓

Many thanks Liam, We were delighted to be able to help you! Thanks for sharing your experience!

L
Luke P.★★★★★ · 3 months ago

I recently started dealing with Jamie Lynch, first to sort landlord insurance for my place while I’m overseas, and then for insurance quotes on another property I was looking to purchase. Nothing has ever been a hassle and he’s gone above a...

Response from the owner

Thanks for taking the time to complete a review Luke. We certainly do try to provide amazing service to all of our clients and so we're delighted that you loved dealing with us!

Google reviewsChristchurch insurance brokers · 121 businesses
You are #22 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Health score for Maps Search Performance is 7.3 out of 10, indicating a solid level of visibility with room to grow. The top opportunities focus on sustaining aggregate presence across suburbs and improving borough visibility, moving toward a local midpoint and beyond.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.3Good
9:41
1234Tiles © Esri
2Seen in 26 searches across Christchurch, top three in none
1
Opes Insurance5.0 ★ (3) · Insurance broker
2
Gallagher Insurance Christchurch (formerly Crombie Lockwood)4.1 ★ (9) · Insurance broker
3
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
4
Vero Insurance2.4 ★ (69) · Insurance broker
↓
Howden Insurance1Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #34 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Howden Insurance shows above-average health with a 6.8/10 in the social presence health index. Strengths include an outstanding Instagram profile, an accurate LinkedIn company listing, and a well-represented Neighbourly Directory entry, which helps local visibility. Key opportunities focus on filling gaps on Facebook, TikTok, GrabOne, Yellow Profile and LinkedIn to broaden reach and trust.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/howden-new-zealand) found via: Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
5.4Room to grow
9:41
Ghowden insurance christchurch centre
AllImagesMapsNews
LinkedInhowden-new-zealandHowden Insurance | LinkedIn✓
InstagramhowdeninsuranceHowden Insurance | Instagram✓
Neighbourlyinsurance/canterbury-region/christchurchHowden Insurance | Neighbourly
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch insurance brokers · 121 businesses
You are #56 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInNeighbourlyYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
9:41
facebook
howden insurance christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Howden Insurance's on-page health sits mid-range, with a 5.5/10 overall. This indicates moderate technical readiness but clear gaps. The most impactful takeaways are that the page loads efficiently, has a valid favicon and SEO-friendly URL, and a relevant title tag and meta description exist. Key opportunities include addressing missing meta description, H1 tag absence, render-blocking resources, and fine-tuning the title for the ideal length.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒howdengroup.com✓✓
✓Separate sites linking to you
1Meta description
2On-page score
3The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Howden Insurance shows a very high health score for Website Traffic, indicating strong overall traffic and keyword visibility. The strongest finding is organic traffic value and local SERP coverage, both in the top deciles. Paid traffic remains solid but could be refined to improve efficiency while continuing to monitor channels and conversions.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is larger than the middle of the businesses advertising here, so ads are a real line in your marketing rather than a trial.
  • 2
    Monthly ad visitsYou are getting more visitors from paid search than the middle of the businesses advertising here, so ads are a real channel for you rather than an experiment.
  • 3
    Search terms you advertise onYour ads cover more search terms than the middle of the businesses advertising here, so you appear at the top for a decent spread of searches.
6 checks on your search and traffic. You're seeing all of them.
9.8Strong
9:41
Ginsurance broker bromley
AllMapsImagesShopping
www.lumley.co.nzLumley Insurance: Backed by IAG the Largest General Insurer ...
ibanz.co.nzFind a Broker - IBANZ
www.howdengroup.comPrivate Clients | Howden New Zealand

We have a dedicated team of Insurance Brokers who focus on the specific insurance requirements for high-net worth individuals. Read more

✓
greenlightinsurancebrokers.co.nzTrusted Insurance Brokers in NZ | Greenlight
✓✓About 187,041 visits a month from search, across 13,181 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #4 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Howden Insurance's published hours cannot be matched to local demand peaks because city-level popularity data is unavailable. No specific hours of strong alignment or missed opportunity can be identified from the available dataset. The lack of local demand signals means the current opening pattern appears efficient on the surface, but targeted hour adjustments cannot be recommended without demand data.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Howden Insurance
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#10of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #10 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 121 insurance brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for