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Insure Limited

Financial planner · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Insure Limited

Financial planner · Addington-Middleton, Christchurch

Where you stand#56of 123 mortgage brokers
Overall health5.5/10across the eight areas

Going well

08Opening hours10.007Google search and traffic8.9

Where we can help

04Listings and social4.905Facebook page3.701Google listing2.802Reviews2.503Map positions2.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Insure Limited is a family-owned mortgage and insurance advisory firm based in Upper Riccarton, Christchurch, serving clients across New Zealand. Founded by Dave and Simone Jochem in 2014, the team offers mortgage services, insurance cover, and KiwiSaver guidance. They handle paperwork and liaise with providers so clients can focus on day-to-day priorities while receiving ongoing support from first contact through to claim time.

Insure Limited is a family-owned mortgage broker and insurance advisory business based in Upper Riccarton, Christchurch, serving clients throughout New Zealand. Founded in 2014 by Dave and Simone Jochem, the firm presents itself as NZ owned and operated with over 30 years combined industry knowledge and a focus on personal, family and business needs.

The practice specialises in mortgage services, KiwiSaver support and insurance services. Website material and service listings note mortgage advice, KiwiSaver services and insurance options. The team states they offer no-obligation chats and aim to simplify the process by managing the administrative work and liaising with lenders and insurers on behalf of clients.

Customer feedback consistently mentions helpful, knowledgeable and hands-on service. Review themes show clients find the team supportive through the lending or insurance process, able to manage complications and "make life easier" during hiccups. Multiple reviewers highlight individual advisors by name and describe a comfortable, guided experience when arranging finance or reviewing cover.

Locally, Insure Limited positions itself as a small, family-operated adviser that combines personalised attention with practical support. Clients can expect a service model that emphasises taking care of the running-around tasks, ongoing client care from initial contact through to claim time, and an emphasis on straightforward conversations about mortgages, KiwiSaver and insurance needs.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Insure Limited's Google Business Listing shows a low health score of 2.6/10, indicating significant room for improvement in profile completeness and optimisation. The most important findings are the absence of a logo and a mid-range description, with a solid phone number and claimed status. Focus should be on branding and content updates to lift visibility and credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Insure Limited
3
Insure Limited✓✓
5.0 ★★★★★ (6)
Financial planner · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Insure Limited is a family owned business based in Christchurch but servicing clients throughout New Zealand. We offer Trusted Mortgage and Insurance Advice, we care for our clients and are there for them all the way from beginning to claim time. Let us help you! We make this easy by doing all the running around for you, leaving you to take care of the more important things in your day.

2
Google listingChristchurch mortgage brokers · 123 businesses
You are #89 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Insure Limited shows a low overall health of 2.5 out of 10 on the Google review metric, indicating significant scope for improvement in customer engagement and review volume. The standout finding is a top-10% star rating, reflecting strong customer satisfaction. A key opportunity is to increase response to reviews to boost trust, alongside encouraging more total reviews to raise confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Insure Limited
OverviewReviewsPhotosAbout
5.0★★★★★6 reviews 3
5
4
3
2
1✓
buying first home 3mortgage broker 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #92 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Insure Limited shows very low visibility in Google Maps, with a health score of 1.1 out of 10. The strongest rankings are for insurance-related keywords in Upper Riccarton and broader areas, notably positions 1 for two key phrases. Opportunities lie in improving aggregate maps performance and ensuring the suburb listing aligns with the exact querying spelling.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
2.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Top three for "insurance agency" in 4 suburbs, seen in 31
1
Amicus Insurance Brokers4.5 ★ (13) · Financial planner
2
IAG New Zealand3.3 ★ (49) · Financial planner
3
Adelphi Insurance Brokers4.9 ★ (70) · Financial planner
4
Maitai Insurance Brokers0.0 ★ (0) · Financial planner
↓
Insure Limited2Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #97 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Insure Limited shows solid social presence health with a score of 4.9 out of 10. The strongest area is Facebook, while other profiles are underutilised. Key opportunity areas include activating Instagram and TikTok, plus listing on GrabOne, Yellow, and TikTok Directory to improve discoverability and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/david-jochem-04032194) found via: Your website.
  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/insure-limited-christchurch-FSP359766) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Ginsure limited addington-middleton
AllImagesMapsNews
Finance Advisers Providerinsure-limited-christchurch-FSP359766Insure Limited | Finance Advisers Provider✓
FacebookInsureTrustedAdvisersInsure Limited | Facebook✓
LinkedIndavid-jochem-04032194Insure Limited | LinkedIn✓
NZWAOinsure-limitedInsure Limited | NZWAO
Neighbourlyinsurance/canterbury-region/christchurch/upper-riccartonInsure Limited | Neighbourly
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #63 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFinance Advisers ProviderLinkedInNZWAOYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
facebook
InsureTrustedAdvisers✓
315 followers 2
Helping people to reach their financial goals, is our priority3
FollowMessage
★ 3 reviews · recommended 1
🌐 insureltd.co.nz✓
☎ +64 800 878 888✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #78 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Insure Limited shows a solid on-page SEO health with a 7.5 out of 10. The strongest finding is a secure HTTPS site with a lightweight page, plus an SEO-friendly URL and relevant meta description. There is room to nudge the meta description and title tag lengths toward optimal ranges to improve click-through potential.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒insureltd.co.nz✓2
✓Favicon
✓Page load speed
1Separate sites linking to you
3On-page score
Your websiteChristchurch mortgage brokers · 123 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Insure Limited shows strong overall health in website traffic, with high organic value and solid local presence. The most notable findings are robust organic traffic value and top-10% local organic traffic. Paid channels show opportunities for growth but have not yet generated measurable paid traffic. These results suggest continued focus on SEO and measured paid experiments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Insure LimitedNot in these results
About 2,042 visits a month from search, across 44 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #14 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Insure Limited shows strong temporal alignment overall, with a health score of 8.2/10, but city-level popularity data is unavailable so specific peak-hour matches cannot be listed. Because detailed hourly demand patterns are missing, the summary notes that the business likely aligns well with typical daytime demand for mortgage and insurance advice, while weekend and late-evening windows should be reviewed for potential adjustment.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Insure Limited
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#56of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #56 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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