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Japanese Car Wrecker Auckland

Auto wrecker · Wiri, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Japanese Car Wrecker Auckland

Auto wrecker · Wiri, South Auckland

Where you stand#15of 48 automotive dismantlers
Overall health7.0/10across the eight areas

Going well

08Opening hours10.003Map positions7.401Google listing7.0

Where we can help

07Google search and traffic5.102Reviews4.905Facebook page4.004Listings and social3.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Japanese Car Wrecker Auckland is a car wrecker based in Wiri, Auckland, offering cash for cars, trucks and parts. They collect used, broken or scrap vehicles with a same‑day or 24‑hour removal service and state they pay top dollar. The company also promotes eco‑friendly recycling and serves customers across Auckland and nearby regions including Waikato and Northland.

Japanese Car Wrecker Auckland operates from Wiri in south Auckland as a local car wrecker and vehicle removal service. The company buys used, broken and scrap cars and trucks and handles pickup and wrecking from customers across Auckland and nearby regions listed on their site, including Waikato, Northland and the Bay of Plenty.

The business offers cash payouts for vehicles and highlights fast, hassle‑free removals with on‑the‑spot payment and removal within 24 hours. Services mentioned on the website include purchasing vehicles for parts or recycling and arranging collection from the pickup location customers provide via an online request form.

Customer reviews emphasise friendly, helpful and understanding staff, noting good customer service, competitive prices and a stress‑free experience. Reviewers frequently mention the team's willingness to assist with parts needs and vehicle sales, and describe interactions as straightforward and pleasant. These recurring themes outline what customers tend to experience when dealing with the company.

Locally, Japanese Car Wrecker Auckland positions itself as a quick cash option for vehicle owners looking to sell, recycle or recover parts. Practical features that distinguish the firm include a focus on fast removals, on‑site cash payments and a stated approach to eco‑friendly recycling, combined with a presence that covers several neighbouring regions in addition to Auckland.

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01Google listingMarketbase business report

Your Google listing

Japanese Car Wrecker Auckland shows a solid overall health with room to improve listing content. The health score is 7.0 out of 10, indicating above-average presence and basic optimisation. Key strengths include an active website link, claimed status, a visible trading status, a consistent listing title, and a live phone number for calls from search results.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
7.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
Japanese Car Wrecker Auckland
2
Japanese Car Wrecker Auckland✓✓
4.7 ★★★★★ (13)
Auto wrecker · Wiri
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Japanese Car Wrecker is Auckland's most trusted choice for quick cash for cars. Whether your vehicle is used, broken, or scrap, we offer top-dollar deals. Our hassle-free removal service ensures you get cash on the spot within 24 hours. For expert junk car removal and eco-friendly recycling, contact us at 0800 600 502 or visit our website.

1
Google listingSouth Auckland automotive dismantlers · 48 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Japanese Car Wrecker Auckland shows a solid health score in Google reviews, but there is room to improve overall credibility. The most important findings are: review count is low, and the rating pressure from the combination of rating and reviews is modest. Customer engagement via responses is above average for the market, though there is risk if review volume remains small.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Japanese Car Wrecker Auckland
OverviewReviewsPhotosAbout
4.7★★★★★13 reviews 1
5
4
3
2
1
helpful staff 9selling car 3parts 2team 2
2How far your rating and your review count together can be trusted
R
Raul K.★★★★★ · Edited a year ago

Fantastic service Paying top dollar for unwarranted ars

Response from the owner3

Thanks for using us and for the great review. See you next time

M
Mohammed S.★★★★★ · a year ago

I sold my car to this guys, paying good price On time picking fast, very easy to deal with them.,

Response from the owner

Thanks for using us and for the great review.

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #25 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps health for Japanese Car Wrecker Auckland is 7.4 out of 10, indicating solid presence in Google Maps results. The strongest opportunities relate to suburb-specific visibility and quarterly suburb checks. While the business already ranks well in several Manukau and Wiri themes, improving local suburb scores could lift visibility for nearby searches and convert more local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.4Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
auto wrecker
2Top three for "auto wrecker" in 5 suburbs, seen in 31
1
Cash for Scrap Cars Auckland5.0 ★ (1) · Auto wrecker
2
Japanese Car Wrecker Auckland14.7 ★ (13) · Auto wrecker
3
National Car Parts Auckland4.1 ★ (14) · Auto wrecker
4
National Car Removal & Car Parts Auckland4.8 ★ (718) · Auto wrecker
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #13 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health of Japanese Car Wrecker Auckland's citations and social presence is very high, with a score of 9.4 out of 10. The business shows strong social profiles already, including an active Instagram and Facebook presence. A key improvement would be adding missing profiles on TikTok, Yellow Profile, LinkedIn Company, Yellow Directory and LinkedIn Profile to further broaden visibility and consistency.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe can see the Yellow Profile listing (https://yellow.co.nz/y/japanese-car-parts-579401552) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
13 checks on your listings and social. You're seeing 4 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Gjapanese car wrecker auckland wiri
AllImagesMapsNews
Facebookjapanesecarwrecker.co.nzJapanese Car Wrecker Auckland | Facebook✓
Yellowjapanese-car-parts-579401552Japanese Car Wrecker Auckland | Yellow3
InstagramNo account found1
TiktokNo account found2
NeighbourlyNo listing found
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #34 for listings and social
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Japanese Car Wrecker Auckland's Facebook page is below average overall, with a health score of 4.0 out of 10. The page gives customers several direct ways to make contact, including a phone number, email address and street address, and its link points to the business's own domain. The main gaps are 0 recommendations and a smaller follower audience than most pages in this market.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
facebook
Japanese Car Wreckers Ltd | Auckland✓
137 followers 2
We are top cash paid for used, junked, dead or alive cars, trucks, vans and 4wds drives buyer in & around Auckland3
FollowMessage
🌐 japanesecarwrecker.co.nz✓
☎ +64 800 600 502✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #29 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain Age ScoreYour domain is younger than most businesses here.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒japanesecarwrecker.co.nz3✓✓
✓Page title
1On-page score
2Separate sites linking to you
Your websiteSouth Auckland automotive dismantlers · 48 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Japanese Car Wrecker AucklandNot in these results
3About 121 visits a month from search, across 64 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #24 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed and one specific gap remains; there was no market demand recorded for the week so the share of the week's customer traffic is unavailable. No closed-hours gap is listed for the week, so a customer runs into closed hours rather than a staffed service. The change is held by the currently busiest hours inside that closed block - no different hours are identified, so those busiest hours on the listed day let customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Japanese Car Wrecker Auckland
OverviewReviewsPhotosAbout
Hours 1
Monday8am-8pm
Tuesday8am-8pm
Wednesday8am-8pm
Thursday8am-8pm
Friday8am-8pm
Saturday8am-8pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#15of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #15 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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