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Lumino the Dentists Auckland Central

Dental clinic · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Lumino the Dentists Auckland Central

Dental clinic · Auckland City Centre, Central Auckland

Where you stand#1of 277 dentists
Overall health10.0/10across the eight areas

Going well

03Map positions10.007Google search and traffic10.001Google listing9.908Opening hours9.405Facebook page9.304Listings and social9.102Reviews8.7

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lumino the Dentists Auckland Central is a dental practice in Auckland CBD, serving busy professionals from a modern city-centre clinic. The practice offers general, cosmetic and implant dentistry, with nine dentists and five hygienists. Early morning, late evening and Saturday appointments provide added flexibility for patients with busy schedules.

Lumino the Dentists Auckland Central is a dental practice in the Auckland CBD, based in a modern city-centre clinic. It caters to patients needing routine oral healthcare as well as more extensive dental treatment.

The practice offers general dentistry, cosmetic dentistry and implant dentistry, supported by a team of nine dentists and five hygienists. Its city location and broad team allow patients to choose from a range of treatment options and dental professionals.

Appointments are available early in the morning and late in the evening on weekdays, as well as on Saturdays. Review themes describe professional and caring service, with patients noting that the team explains procedures clearly and helps them feel comfortable. Hygiene appointments are also described as thorough, while front-of-house staff provide practical guidance about whitening products.

Lumino the Dentists Auckland Central combines a central Auckland location, a large dental team and a broad range of treatment options. Flexible appointment times add convenience for working professionals, while the practice's mix of general, cosmetic and implant dentistry supports different oral health needs in one location.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Lumino the Dentists Auckland Central has a Very high Google Business Listing health score of 9.9 out of 10. The profile is claimed, shows the practice as trading, and includes the business name, website link and phone number. The main opportunity is to review the listing description annually so it continues to reflect the services currently offered.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 4 of them.
9.9Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Lumino the Dentists Auckland Central
Lumino the Dentists Auckland Central✓✓
4.5 ★★★★★ (126)
Dental clinic · Auckland City Centre
Open 6 days · late Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Lumino The Dentists Auckland Central, is centrally located in the Auckland CBD in a modern, state of the art practice. We cater to the needs of busy working professionals by offering early morning and late night appointments every workday, as well as on Saturdays! At Lumino The Dentists Auckland Central we have Auckland's largest dental team. With nine dentists and five hygienists to choose from, we provide a range of treatment options. From general dentistry to extensive cosmetic and implant dentistry, our experienced team is here to help with all your oral health needs.

1
Google listingCentral Auckland dentists · 277 businesses
You are #4 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Lumino the Dentists Auckland Central has a very high Google Business Reviews health score of 8.7 out of 10. The main opportunity is to review lower-rated feedback for recurring issues that may be affecting the star rating. The business also needs to maintain its near-complete response rate and continue receiving reviews at a steady pace so its strong review depth remains useful to customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
Lumino the Dentists Auckland Central
OverviewReviewsPhotosAbout
4.5★★★★★126 reviews
5
4
3
2
11
friendly staff 30hygienist 23reception team 10value for money 5second opinion 3calm atmosphere 3
2How far your rating and your review count together can be trusted
A
Angus★★★★★ · a week ago

An excellent, professional service provided by all!

Response from the owner3

Hi Angus, thank you for your kind feedback! We’re delighted to hear you received excellent and professional service from the whole team. We really appreciate your support.

K
Kallen I.★★★★★ · 2 weeks ago

Response from the owner

Thanks Kallen!

Google reviewsCentral Auckland dentists · 277 businesses
You are #37 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lumino the Dentists Auckland Central has a Very high Maps Search health score of 10.0 out of 10. It holds the strongest possible local and wider visibility position, appearing more often than any other business across surrounding suburbs and leading nearby searches. The practice also ranks first for key services including dentists, dental hygienists, implants and periodontics.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. You are first of 277 Central Auckland dentists on Google Maps.
2 checks on your map positions. You're seeing both.
10.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
✓Top three for "dental hygienist" in 5 suburbs, seen in 23
1
Lumino the Dentists Auckland Central✓4.5 ★ (126) · Dental clinic
2
Smile Dental Queen Street4.7 ★ (1,283) · Dental clinic
3
City Dental Lounge5.0 ★ (110) · Dental clinic
4
Symonds Street Dental Centre4.9 ★ (237) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #1 for map positions
See how to keep it that way →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lumino the Dentists Auckland Central has a very high citations and social presence health score of 9.1 out of 10. Facebook, Instagram and LinkedIn provide strong, identifiable third-party presence. The main gaps are missing TikTok, ServiceFinder, Yellow, Neighbourly and Healthpoint profiles, which may leave customers with no information on those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/lumino-the-dentists) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
Glumino the dentists auckland central auckland city centre
AllImagesMapsNews
FacebookLuminoNZLumino the Dentists Auckland Central | Facebook✓
InstagramluminothedentistsLumino the Dentists Auckland Central | Instagram✓
LinkedInlumino-the-dentistsLumino the Dentists Auckland Central | LinkedIn✓
Healthpointlumino-the-dentists-hendersonFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialCentral Auckland dentists · 277 businesses
You are #27 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Lumino the Dentists Auckland Central has a very high Facebook Page health level, with the page reaching 8,800 followers and providing a phone number, chosen page address, cover photo and link to Lumino's own domain. The main customer-facing gaps are the lack of an email address for written enquiries and no street address for people checking whether the clinic is nearby.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
Lumino The Dentists✓
8.8K followers 3
Lumino The Dentists had its first breath of life in 2002 and now we're New Zealand's dental industry leaders. We're the dentists trusted by more Kiwis than any other. And with over 120 practices natio...
FollowMessage
🌐 lumino.co.nz/?utm_source=facebook&utm_medium=social✓
☎ +64 508 586 466✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #21 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠lumino.co.nz3✓
✓Separate sites linking to you
✓Pages linking to you
1On-page score
2The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 277 Central Auckland dentists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gdentist ellerslie
AllMapsImagesShopping
lumino.co.nzGentle Dentists Ellerslie

Welcome to Gentle Dentists Ellerslie. Located at 54 Main Highway, Ellerslie, most of our patients are in the One Tree Hill, Ellerslie and Greenlane suburbs. Read more

✓
affordabledentists.co.nzAffordable Dentists Auckland | Northshore Dental Clinics NZ
✓✓About 94,346 visits a month from search, across 7,697 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #1 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The business's hours are well aligned with demand, covering 87% of the week's customer traffic, with one busy-time gap remaining. On Sunday 1pm to 4pm, customers find the practice closed and need to wait or go elsewhere. Opening Sunday 1pm to 4pm would cover the busiest hours and let customers get dental care when the market is busiest.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Lumino the Dentists Auckland Central
OverviewReviewsPhotosAbout
Hours ✓
Monday7am-6:30pm
Tuesday7am-8pm
Wednesday7am-8pm
Thursday7am-8pm
Friday7am-5pm
Saturday8:30am-3pm
SundayClosed
Popular times Sunday · Auckland City Centre
9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #17 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 13 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

Where you'd stand#1of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #1 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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