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Lumino The Dentists Mount Eden Dominion Road

Dental clinic · Mount Eden, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Lumino The Dentists Mount Eden Dominion Road

Dental clinic · Mount Eden, Central Auckland

Where you stand#8of 277 dentists
Overall health9.7/10across the eight areas

Going well

07Google search and traffic10.004Listings and social9.701Google listing9.505Facebook page9.302Reviews8.203Map positions7.708Opening hours6.5

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Lumino The Dentists Mount Eden Dominion Road is a dental practice on Dominion Road opposite the Post Office in Mount Eden, Auckland. The practice has five dentists and three hygienists or therapists, with orthodontic treatment including Invisalign among its services. Reviews commonly mention friendly staff and reassuring care.

Lumino The Dentists Mount Eden Dominion Road is a dental practice on Dominion Road, opposite the Post Office in Mount Eden, Auckland. It is one of the larger and busier practices in the Lumino The Dentists group, serving local patients and people who travel from elsewhere in the upper North Island.

The practice has five dentists and three hygienists or therapists. Its dental offering includes general, family, emergency and cosmetic dentistry, along with care for teeth and gums. Orthodontic treatment is also available, including Invisalign treatment provided by Dr Brett Hawkins, who has treated orthodontic patients for 12 years.

Customers commonly describe the front desk team as friendly and helpful, and several reviews mention a calm, reassuring approach during treatment. Review themes also include knowledgeable staff, professional care, comfortable appointments and positive experiences with hygiene services. Some customers report returning to the practice over several years.

Lumino Mount Eden is distinguished locally by its established team, broad mix of dental services and central Dominion Road location. The practice describes many team members as having worked together for more than a decade, with a relaxed workplace culture. Its patient base includes people who travel from places such as the Coromandel and Whangarei to continue seeing the team.

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01Google listingMarketbase business report

Your Google listing

Lumino The Dentists Mount Eden Dominion Road has a Very high Google Business Listing health score of 9.5 out of 10. The listing is claimed, includes the business name, website link and phone number, and shows the practice as open. The main gap is photo coverage, with nearby listings generally offering customers more images and a broader view of each business.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 4 of them.
9.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Lumino The Dentists Mount Eden Dominion Road
1
Lumino The Dentists Mount Eden Dominion Road✓✓
4.4 ★★★★★ (123)
Dental clinic · Mount Eden
Open 5 days · late Wed ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Lumino The Dentists Mt Eden, located on Dominion Road opposite the Post Office. Our practice is one of the biggest and busiest practices in the Lumino The Dentists family, and the team has grown to 5 dentists and 3 hygienists/therapists. Most of us have worked together for over a decade and we love to laugh and to have a bit of fun along the way! One of our dentists, Dr Brett Hawkins, has treated our orthodontic patients for 12 years. He is a Platinum Elite Invisalign provider and has transformed many patients' smiles with Invisalign. At Lumino The Dentists Mt Eden our patients travel from far and wide to stay loyal to our friendly dentists - some travelling to see us all the way from from the sunny Coromandel and Whangarei!

Google listingCentral Auckland dentists · 277 businesses
You are #15 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Lumino The Dentists Mount Eden Dominion Road has a high Google Business review health score of 8.2 out of 10. Its review volume, response rate and rating confidence compare well with local peers. The main area to address is the star rating, which sits below that of half the market. Reviewing lower-rated feedback for recurring themes may help identify a practical improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing 3 of them.
8.2Strong
What customers seeWhere you rank
9:41
Lumino The Dentists Mount Eden Dominion Road
OverviewReviewsPhotosAbout
4.4★★★★★123 reviews
5
4
3
2
11
friendly staff 36dental hygienist 16dental cleaning 6extractions 5root canal 3treatment plan 3
2How far your rating and your review count together can be trusted
K
Karma S.★★★★★ · a day ago

Really good place! Very knowledgeable and friendly staff and you know you will be looked after here. Dr Ewan is amazing at what he does and very professional. Thanks to all the staff; you guys are great! Most people hate coming to the denti...

Response from the owner3

Hi Karma, thank you for such a fantastic review! We’re so pleased to hear Dr Ewan and the team made you feel comfortable and well cared for. We know visiting the dentist can be daunting for some peopl...

R
Rhonda G.★★★★★ · 2 weeks ago

I always have a positive experience at Lumino Dominion Rd. The front desk staff are friendly,helpful and greet with a smile. My dentist Yuan is so reassuring, and so competent, his years of experience shows. He has a calm,friendly manner -...

Response from the owner

Hi Rhonda, thank you for your wonderful feedback! We’re so pleased to hear you consistently have a positive experience with our team. It’s lovely to know that Yuan’s calm and reassuring approach gives...

Google reviewsCentral Auckland dentists · 277 businesses
You are #50 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Lumino The Dentists Mount Eden Dominion Road has a high Google Maps performance score of 7.7 out of 10. It ranks particularly well for core searches such as dentist and dental hygienist in Mount Eden, appearing in position 2, while related services generally rank in positions 3 or 4. The main focus is maintaining visibility across surrounding suburbs and nearby local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 1 suburb, seen in 3
1
Lumino Mount Eden Village4.7 ★ (87) · Dental clinic
2
Lumino The Dentists Mount Eden Dominion Road24.4 ★ (123) · Dental clinic
3
Flash Dental4.9 ★ (68) · Dental clinic
4
All Smiles Dental4.6 ★ (127) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #65 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Lumino The Dentists Mount Eden Dominion Road has a Very high Citations & Social Presence health level, scoring 9.8 out of 10. Strong Facebook and Instagram profiles, alongside listings on Dentist NZ, LinkedIn and Healthpoint, provide clear third-party confirmation. The main gaps are the absence of an active TikTok profile and listings on Yelp, Infobel, Cylex and OpenLocally.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/lumino-the-dentists) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.7Strong
What customers seeWhere you rank
9:41
Glumino the dentists mount eden dominion road mount eden
AllImagesMapsNews
FacebookLuminoNZLumino The Dentists Mount Eden Dominion Road | Facebook✓
InstagramluminothedentistsLumino The Dentists Mount Eden Dominion Road | Instagram✓
LinkedInlumino-the-dentistsLumino The Dentists Mount Eden Dominion Road | LinkedIn✓
Healthpointlumino-the-dentists-mt-edenLumino The Dentists Mount Eden Dominion Road | Healthpoint
Dentist NZlumino-the-dentistsLumino The Dentists Mount Eden Dominion Road | Dentist NZ
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialCentral Auckland dentists · 277 businesses
You are #9 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHealthpointDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Lumino The Dentists Mount Eden Dominion Road's Facebook page is in very high health, with 8,800 followers, a clear page username, a published phone number, a cover photo and a link to the business's own domain. The main gaps are contact details: customers cannot find an email address or street address on the page, which can make written enquiries and location checks harder.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
Lumino The Dentists✓
8.8K followers 3
Lumino The Dentists had its first breath of life in 2002 and now we're New Zealand's dental industry leaders. We're the dentists trusted by more Kiwis than any other. And with over 120 practices natio...
FollowMessage
🌐 lumino.co.nz/?utm_source=facebook&utm_medium=social✓
☎ +64 508 586 466✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #21 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠lumino.co.nz3✓
✓Separate sites linking to you
✓Pages linking to you
1On-page score
2The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 277 Central Auckland dentists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gdentist mount eden
AllMapsImagesShopping
lumino.co.nzSouth Auckland Dentists

935b Mount Eden Road, Three Kings, Auckland 1024. Closed — Opens today at 8:30 am. (09) 638 3306 · Book Online View Practice · Pearl Dental Centre Remuera. Read more

✓
balmoraldentalcentre.co.nzBalmoral Dental Centre: Home
✓✓About 94,346 visits a month from search, across 7,697 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #1 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Lumino The Dentists Mount Eden Dominion Road covers a high share of weekly customer traffic, with its hours largely aimed at when demand is active. On Saturday 9am to 3pm, customers meet a closed practice while the market is busy. Lumino The Dentists Mount Eden Dominion Road should open Saturday 9am to 1pm, letting customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.5Good
What customers seeWhere you rank
9:41
Lumino The Dentists Mount Eden Dominion Road
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-7pm
Thursday8:30am-5pm
Friday8:30am-4pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #98 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#8of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #8 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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