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Muscle People Physiotherapy

Physiotherapist · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

Muscle People Physiotherapy

Physiotherapist · Christchurch Centre, Christchurch

Where you stand#64of 203 physiotherapy businesses
Overall health6.9/10across the eight areas

Going well

04Listings and social9.705Facebook page8.007Google search and traffic7.808Opening hours7.2

Where we can help

02Reviews4.901Google listing3.803Map positions1.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Muscle People Physiotherapy is a Christchurch Central City clinic providing physiotherapy care since 1998. The practice offers injury recovery, chronic pain management and personalised treatment plans from an experienced team. Customers report professional, friendly service and the clinic offers telehealth options. The clinic's central location and long local presence are presented as convenient for city patients.

Muscle People Physiotherapy is a physiotherapy clinic located in Christchurch Central City. The practice states it has provided expert physio care in Christchurch since 1998 and presents a central, accessible clinic for city residents seeking assessment and treatment.

Services noted on the clinic website and SEO include injury recovery, chronic pain relief and personalised physiotherapy care. The team is described as experienced and results-focused on the website, and the practice mentions options such as telehealth alongside face-to-face appointments.

Customer reviews highlight professional, competent and skilled treatment from named clinicians, with several reviewers describing friendly, helpful staff and strong people skills. Reviewers also mention successful recovery from work injuries, long-term patient relationships with clinicians, and the availability of telehealth as a convenient alternative when needed.

Locally, Muscle People Physiotherapy presents itself as an established Christchurch Central City clinic with a mix of hands-on and remote care options. The combination of a long local presence, a stated emphasis on personalised treatment plans, and review themes of professional, friendly service are the practical points that distinguish the clinic within the central city area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Muscle People Physiotherapy shows a below-average overall health on its Google Business Listing, with room for improvement in the description and photo coverage. Key strengths include a live website link, verified listing status, clear phone contact, and visible hours indicating openness. These elements provide a solid foundation while opportunities focus on richer description and expanding photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Muscle People Physiotherapy
2
Muscle People Physiotherapy✓✓
4.4 ★★★★★ (14)
Physiotherapist · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch physiotherapy · 203 businesses
You are #127 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Muscle People Physiotherapy shows a solid health score on Google reviews, with strong local presence in Christchurch. The top findings highlight a stable rating and good review volume, while engaging with customers remains a key area for improvement. Overall health sits mid-range, suggesting opportunities to build trust through higher owner interaction without changing service quality.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Muscle People Physiotherapy
OverviewReviewsPhotosAbout
4.4★★★★★14 reviews
5
4
3
2
13
advice 2skills 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #104 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Muscle People Physiotherapy shows a low overall Google Maps health score of 1.5 out of 10, indicating limited visibility across maps. The business ranks well for a few key keywords related to Christchurch centre, particularly physiotherapy centre, physical therapy clinic, and physiotherapist in christchurch centre, suggesting opportunities to strengthen local presence and suburb targeting.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
physical therapy clinic
1Seen in 1 search across Christchurch, top three in none
1
Active Health - Parakiore5.0 ★ (1) · Physiotherapist
2
Sports Clinic Christchurch4.9 ★ (60) · Physiotherapist
3
Christchurch Physiotherapy & Sports Clinic5.0 ★ (21) · Physiotherapist
4
Habit Health Forte4.6 ★ (9) · Physiotherapist
↓
Muscle People Physiotherapy2Further down, below the first results
Map positionsChristchurch physiotherapy · 203 businesses
You are #170 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Muscle People Physiotherapy shows a very high health score for its social presence, reflecting strong Facebook, Instagram, and LinkedIn activity. The main strengths are outstanding Facebook and Instagram profiles, plus an active LinkedIn Company listing. Opportunities lie in expanding on TikTok, Neighbourly, Yellow Directory, and related directories to improve discoverability among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/muscle-people) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.7Strong
What customers seeWhere you rank
9:41
Gmuscle people physiotherapy christchurch centre
AllImagesMapsNews
FacebookMusclePeoplePhysiotherapyMuscle People Physiotherapy | Facebook✓
InstagrammusclepeoplephysioMuscle People Physiotherapy | Instagram✓
LinkedInmuscle-peopleMuscle People Physiotherapy | LinkedIn✓
Healthpointmuscle-peopleMuscle People Physiotherapy | Healthpoint
Healthpagesphysiotherapists-muscle-people-physiotherapy-bishopdaleMuscle People Physiotherapy | Healthpages
Physio NZ Membermuscle-people-physiotherapy-ymca-city-clinicMuscle People Physiotherapy | Physio NZ Member
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch physiotherapy · 203 businesses
You are #8 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHealthpointHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 5 of them.
8.0Strong
What customers seeWhere you rank
9:41
facebook
MusclePeoplePhysiotherapy✓
394 followers 1
Your Christchurch Physio: Muscle People Physiotherapy was formed in 1998 with a vision of providing2
FollowMessage
★ 10 reviews · recommended ✓
🌐 musclepeople.co.nz✓
☎ +64 3-360 3606
PostsAboutPhotosReviews
Facebook pageChristchurch physiotherapy · 203 businesses
You are #41 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Muscle People Physiotherapy shows solid on-page health with a 5.9/10 score, which is above average for local clinics. Key strengths include a valid favicon, a compact page under 256KB, an SEO-friendly URL, fast load times under 3 seconds, and secure HTTPS delivery. The main opportunities focus on refining the meta description length, reducing render-blocking resources, and adjusting text-to-page size balance to enhance clarity and performance.

Strengths

  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠musclepeople.co.nz✓2
✓Favicon
✓Page load speed
1Meta description
3On-page score
Your websiteChristchurch physiotherapy · 203 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Muscle People Physiotherapy shows a healthy website traffic profile with a 7.5/10 health score indicating solid momentum in local search and traffic. Key takeaways: organic traffic value is in the 50-75% range, showing credible engagement, while there are notable gaps in paid traffic with no measurable spend or paid SERP coverage. Focus is needed on paid pilots and continuous content growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.8Good
What customers seeWhere you rank
9:41
Gphysio christchurch centre
AllMapsImagesShopping
321No ads from you on any search
musclepeople.co.nzMuscle People Physiotherapy | Expert Physio in Christchurch ...

1 Aug 2025 — Muscle People Physiotherapy has proudly served Christchurch since 1998 with expert, personalised physio care. 1 Cashel St, Christchurch, 8013. ...

physioclinicians.co.nzPhysio Clinicians Christchurch: We Lodge ACC Claims
About 850 visits a month from search, across 113 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #46 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Muscle People Physiotherapy's opening hours mostly align with local demand, with 50 well-aligned peak hours and no low-demand waste. Strong matches include Monday 2pm, Tuesday 10-11am, Wednesday 3pm and Thursday 10am. Missed opportunities occur at Tuesday 8am, Tuesday 6pm, Wednesday 6pm, Friday 5pm and Sunday 1pm - these are times with notable search activity when the clinic is closed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.2Good
What customers seeWhere you rank
9:41
Muscle People Physiotherapy
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6:30pm
Tuesday9am-6pm
Wednesday8am-6pm
Thursday8am-6:30pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch physiotherapy · 203 businesses
You are #58 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#64of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #64 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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