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NAILS by Summer

Nail salon · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

NAILS by Summer

Nail salon · Upper Riccarton, Christchurch

Where you stand#388of 570 beauty businesses
Overall health3.2/10across the eight areas

Going well

04Listings and social9.308Opening hours8.703Map positions6.3

Where we can help

02Reviews4.701Google listing2.505Facebook page1.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

NAILS by Summer is a nail studio in Upper Riccarton, Christchurch offering manicures, pedicures, Gel X extensions, builder gel and trendy nail art. The studio promotes a cosy space and a collection of more than 400 trending colours. Customers cite careful, professional service and a focus on styles such as cat-eye designs.

NAILS by Summer is a nail studio located in Upper Riccarton, Christchurch. The studio offers a range of nail services focused on contemporary trends and finishing, operating from a compact, cosy space close to local amenities.

Services available include manicures and pedicures, Gel X extensions, builder gel work and a selection of trendy nail art. The studio highlights a large palette with over 400 trending colours and a variety of styles, and states a specialism in fashionable finishes and shapes.

Customer comments tend to highlight professional, careful work and a friendly, accommodating approach. Reviews refer to high-quality results, prompt last-minute bookings, and specific praise for cat-eye designs and shape adjustments. Several customers describe the technician as attentive and taking time to achieve the desired look.

Locally, NAILS by Summer presents itself as a compact, trend-led nail studio that balances detailed technique with a welcoming environment. The combination of multiple extension and gel options, a very large colour range, and consistent positive feedback for service and specific designs helps define its local offering.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Nails by Summer's Google Business listing shows a low health score, with key gaps in a website link and a logo, while existing details like phone number and full address are solid. Strengths include a claimed listing, clear open-for-business status, and a complete address. The strong photo count helps visibility, but the listing should focus on branding and online accessibility to improve performance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
NAILS by Summer
NAILS by Summer✓✓
5.0 ★★★★★ (30)
Nail salon · Upper Riccarton
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Nail Studio in Upper Riccarton Christchurch that offers a wide range of nail art and trendy designs. We specialize in Manicure, Pedicure, Gel X Extension, Builder Gel, Trendy Art. Come experience our cozy space and explore the huge collection of over 400 trending colours and many more styles.

3
Google listingChristchurch beauty · 570 businesses
You are #426 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

NAILS by Summer shows a healthy online reputation with a 4.8/10 health score, indicating room for growth in engagement. The main finding is an excellent star rating, placing the business in the top 10% of local reviews. A key gap is the lack of response to any reviews, which affects trust and perceived customer care.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
4.7Room to grow
What customers seeWhere you rank
9:41
NAILS by Summer
OverviewReviewsPhotosAbout
5.0★★★★★30 reviews 3
5
4
3
2
1✓
friendly staff 11skilled nail technician 5chill vibe 4nail art 4quality nails 3cosy studio 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #301 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

NAILS by Summer shows an above-average overall health score of 6.2 out of 10 for Google Maps search, indicating reasonable visibility with room to grow. The strongest performance is in core keywords, notably ranking first for 'nail salon in upper riccarton' and placing well for nearby areas such as Sockburn and Ilam. Suburb presence is solid but needs momentum to reach top-tier results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Top three for "nail salon" in 2 suburbs, seen in 14
1
NAILS by Summer25.0 ★ (30) · Nail salon
2
The Nail Shop4.6 ★ (221) · Nail salon
3
ProfessioNAIL Westfield Riccarton5.0 ★ (4) · Nail salon
4
Luxurious Spa & Nails Westfield Riccarton4.8 ★ (1,094) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #210 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Nails by Summer shows a moderate overall health score for citations and social presence, with opportunities to strengthen TikTok and NoSecretSalon listings. The strongest asset is a very high-trust Facebook profile, plus a solid Instagram trust signal, indicating decent social visibility that can be maintained with consistent activity.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe found your Tiktok Profile page through search alone, with nothing on your own website or your Google listing pointing at it.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
Gnails by summer upper riccarton
AllImagesMapsNews
FacebooknailsbysummerchristchurchNAILS by Summer | Facebook✓
InstagramnailsbysummerchristchurchNAILS by Summer | Instagram✓
Freshalp/en/tt/gel-nails/in/nz-christchurch/christchurch-centralNAILS by Summer | Fresha3
Tiktok@maddyfahey_Found through search, not linked from anything you own1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #39 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
facebook
nailsbysummerchristchurch✓
64 followers 2
I believe that perfect nails is a way to express your style and confidence.
FollowMessage
★ 1 reviews · recommended 3
☎ +64 27 344 2407✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #474 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gnails by summer website
AllMapsImagesNews
Google Mapsgoogle.com › mapsNAILS by Summer - Upper Riccarton, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
NAILS by SummerNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

NAILS by Summer's opening hours align very well with local demand in Upper Riccarton. The studio is open during key peak windows such as Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm, and there are no high-demand hours when it is closed. With a high health score and no low-demand open hours, the schedule appears commercially efficient and customer-focused.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.7Strong
What customers seeWhere you rank
9:41
NAILS by Summer
OverviewReviewsPhotosAbout
Hours 1
Monday9am-9pm
Tuesday9am-9pm
Wednesday9am-9pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-9pm
Sunday9am-9pm
Popular times Tuesday · Upper Riccarton
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Upper Riccarton look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #76 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#388of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #388 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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