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Nails by Tomo

Nail salon · Mairehau, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Nails by Tomo

Nail salon · Mairehau, Christchurch

Where you stand#68of 570 beauty businesses
Overall health8.8/10across the eight areas

Going well

04Listings and social9.007Google search and traffic8.501Google listing8.102Reviews7.703Map positions6.305Facebook page6.1

Where we can help

08Opening hours4.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Nails by Tomo is a specialist nail salon in Saint Albans, Christchurch, run by Tomoko Tsuji who has over two decades of Japanese nail art experience. The salon focuses on Japanese-style gel manicures, hand-painted nail art and pedicures, using high-quality products aimed at healthier, longer-lasting nails. It opened in Christchurch in 2018.

Nails by Tomo is a specialist nail salon located in the Saint Albans suburb of Christchurch. The salon is helmed by Tomoko "Tomo" Tsuji, who has over 20 years of nail art experience working in Japan, China and New Zealand, and established the Christchurch salon in 2018.

The salon specialises in Japanese-style gel manicures, hand-painted nail art and pedicures, and offers custom-mixed colours. Treatments use high-quality products and the team pays attention to overall nail care, including approaches aimed at stronger, healthier nails.

Customers regularly comment on the attentive service and attention to detail from technicians, noting friendly, reliable staff and a comfortable, pleasant salon experience. Reviews highlight intricate nail art, durable builder and gel nails that hold up well over time, and clients returning for repeat appointments when happy with results.

Locally, Nails by Tomo operates as a small, specialist salon focused on craft and nail health. The combination of Tomo's Japanese-trained techniques, hand-painted designs and a focus on product quality distinguishes the salon within Christchurch's beauty scene for clients seeking detailed, longer-lasting manicures.

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01Google listingMarketbase business report

Your Google listing

Nails by Tomo shows a strong Google Business Listing health with a score of 8.2 out of 10, indicating solid completeness and optimisation. The most notable findings are a claimed listing with a live website link and a visible phone number, plus the listing accurately shows open status. The current strengths include clear contact details and easy access for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Nails by Tomo
3
Nails by Tomo✓✓
4.9 ★★★★★ (29)
Nail salon · Mairehau2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Nails By Tomo is helmed by leading nail professional Tomoko Tsuji, who has over two decades of Japanese nail art experience. Make a statement with hand-painted nails and a flawless manicure. Masterfully painting nails for over 20 years, Tomo has worked extensively in salons overseas. She opened the specialist salon Nails By Tomo in Christchurch in 2018. Tomo uses only the highest-quality products to ensure the best possible results and healthier, stronger nails.

1
Google listingChristchurch beauty · 570 businesses
You are #107 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Nails by Tomo shows a strong overall health score, reflecting solid Google review performance. The business excels in rating confidence and has a high star rating, with a good response rate to reviews. The top opportunities focus on maintaining a top-tier rating and continuing engagement to push into the top 10% of peers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
7.7Good
What customers seeWhere you rank
9:41
Nails by Tomo
OverviewReviewsPhotosAbout
4.9★★★★★29 reviews 3
5
4
3
2
1
atmosphere 5manicures 4nails 4nail technician 3nail results 3caring staff 2
1How far your rating and your review count together can be trusted
C
Christine Y.★★★★★ · a month ago

Highly recommend Pei! She provided excellent service, paid great attention to detail, and really listened to my needs. Love my nails and will definitely be back.

Response from the owner2

Thanks for lovely comments. Have a great holiday!See you when you get back:)

C
Caitlyn C.★★★★★ · 4 months ago

The ladies were wonder and my nails came out amazing! So happy with my experience

Response from the owner

Thank you very much, sorry for late response.(I missed the review)

Google reviewsChristchurch beauty · 570 businesses
You are #131 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Nails by Tomo Maps performance shows an above-average health score of 6.1 out of 10. This indicates reasonable visibility in Google Maps with room for steady improvement. The strongest findings are a top ranking for several salon-related queries and a solid borough presence that is past the bottom quartile, suggesting focused growth opportunities in suburb-level visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
6.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
2Top three for "nail salon" in 3 suburbs, seen in 26
1
Nails by Tomo14.9 ★ (29) · Nail salon
2
Lux Nail Bar Homebase4.9 ★ (213) · Nail salon
3
Imperfectly Perfect Nails5.0 ★ (1) · Nail salon
4
Glowlane Studio4.8 ★ (18) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #214 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Nails by Tomo shows a high overall health with strong social profiles, especially Facebook and Instagram, and a solid Fresha presence. The key finding is the absence of a TikTok, LinkedIn owner profile, and Neighbourly/NoSecretSalon listings which represent growth opportunities for local reach and credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/nails-by-tomo-ltd-christchurch-422-innes-rd-near-mahars-rd-jpi1659r) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
Gnails by tomo mairehau
AllImagesMapsNews
FacebookNailsByTomoNails by Tomo | Facebook✓
InstagramnailsbytomochchNails by Tomo | Instagram✓
Freshanails-by-tomo-ltd-christchurch-422-innes-rd-near-mahars-rd-jpi1659rNails by Tomo | Fresha✓
Infobelnails_by_tomoNails by Tomo | Infobel
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #58 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
8 checks on your Facebook page. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
facebook
NailsByTomo✓
670 followers 1
FollowMessage
★ 8 reviews · recommended 3
🌐 nailsbytomo.co.nz✓
☎ +64 22 194 6055✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #222 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Nails by Tomo shows a very high on-page SEO health, indicating strong technical optimisation for the homepage. The most notable findings are a perfect title tag length and existing H1 tag, with a valid favicon in place and sufficient page text. Opportunities focus on reducing render-blocking resources and nudging meta description length to the ideal range for readability and SEO impact.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒nailsbytomo.co.nz✓2
✓Page title
✓Favicon
1Separate sites linking to you
3Pages linking to you
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Nails by Tomo shows a strong overall health score for website traffic, with solid organic visibility and local reach. The most important takeaways are a solid organic traffic value and total organic visitors, while paid activity remains minimal and needs initial setup to translate into measurable conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
Gnail salon mairehau
AllMapsImagesShopping
321No ads from you on any search
www.fresha.comBest Nail Salons near me in Mairehau, Christchurch
nailsbytomo.co.nzNail Salon Christchurch | Nail Art | Pedicure | Manicure

Nails by Tomo - Christchurch's leading nail artist, specialising in Japanese nail art, manicures, pedicures and gel nails.

www.fresha.comNails by Tomo ltd - 422 Innes Rd near Mahars Rd 2
About 1,253 visits a month from search, across 113 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #89 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Nails by Tomo's opening hours partially match local demand: 38 weekly open hours coincide with peak search times, notably Tuesday 10-11am and Wednesday 3pm plus Thursday 4-5pm. However 39 popular hours are missed, mainly Saturday midday-afternoon and Thursday 6pm. There are no low-demand open hours, so extending evening or Saturday hours could capture unmet demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.6Room to grow
What customers seeWhere you rank
9:41
Nails by Tomo
OverviewReviewsPhotosAbout
Hours 1
Monday9:15am-5pm
Tuesday9:15am-6pm
Wednesday9:15am-6pm
Thursday9:15am-6pm
Friday9:15am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #306 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#68of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #68 overall
Open my free 7 days →
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