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New Brighton Florists

Florist · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

New Brighton Florists

Florist · New Brighton, Christchurch

Where you stand#56of 83 florists
Overall health3.3/10across the eight areas

Going well

05Facebook page7.4

Where we can help

08Opening hours5.901Google listing4.402Reviews4.403Map positions3.704Listings and social3.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

New Brighton Florists is a flower shop in New Brighton, Christchurch, offering bouquets and floral arrangements for local customers. The shop is noted in reviews for on-time delivery, online order fulfilment and friendly service. Customers mention attractive, well-priced bunches and a reliable local presence on the New Brighton retail strip.

New Brighton Florists is a florist located in New Brighton, Christchurch, supplying bouquets and floral arrangements to local customers. The listing and reviews identify it as a physical shop in the New Brighton suburb that serves residents and visitors in the Christchurch area.

The shop specialises in creating bunches and bouquets and accepts orders online, with reviewers noting deliveries are made safely and on time. Pricing is mentioned positively in customer comments, and the business consistently supplies floral offerings for occasions and everyday purchases.

Customers tend to describe the experience as pleasant and reliable. Reviews highlight tidy, attractive arrangements and friendly in-shop service. Several customers comment on successful online orders, including international orders placed from overseas and fulfilled locally, which reviewers say arrived as scheduled.

Locally, New Brighton Florists stands out as a visible florist on the New Brighton retail strip with a reputation for dependable delivery and straightforward service. The combination of in-store displays, online ordering and consistent positive feedback in reviews describes a familiar neighbourhood florist that serves Christchurch customers with accessible pricing and dependable fulfilment.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

New Brighton Florists shows an average health level with room for improvement in listing depth. Its strengths include a claimed listing, an active website link, a listed phone number and a visible open status, which helps customers reach the shop easily. The description and photos areas are weaker and could be enhanced to engage local buyers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
New Brighton Florists
3
New Brighton Florists✓✓
4.7 ★★★★★ (30)
Florist · New Brighton2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch florists · 83 businesses
You are #47 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

New Brighton Florists shows a moderate health score with room for improvement in Google reviews. The most important findings are a solid rating foundation and growing review volume, with ongoing engagement needed. Overall, the business performs relatively well on local metrics, but needs more active responses and continued momentum in reviews to lift confidence and visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
New Brighton Florists
OverviewReviewsPhotosAbout
4.7★★★★★30 reviews 2
5
4
3
2
1
bouquet 8flowers 3flower arrangement 2
3How far your rating and your review count together can be trusted
K
Kaylah S.★★★★★ · 2 years ago

Absolutely beautiful flowers! One of our go to places in Christchurch!

Response from the owner1

Thank You. See you next time

M
Marilyn H.★★★★★ · 4 years ago

Just the best.

Response from the owner

Thank you

Google reviewsChristchurch florists · 83 businesses
You are #47 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

New Brighton Florists shows a below-average health score of 3.7 out of 10 for Google Maps search, indicating limited overall visibility. The top findings show strong performance for core keywords such as florist in new brighton, flower delivery in new brighton and flower designer in new brighton, which rank at number one. Opportunities lie in improving aggregate maps results and sustaining borough presence to push into top tier.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.7Room to grow
What customers seeWhere you rank
9:41
12Tiles © Esri
flower designer
1Top three for "flower designer" in 2 suburbs, seen in 5
1
New Brighton Florists24.7 ★ (30) · Florist
2
BBB Florist4.9 ★ (42) · Florist
Map positionsChristchurch florists · 83 businesses
You are #53 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

New Brighton Florists shows overall health that is below average, with room for improvement across social profiles. The strongest current asset is a highly trusted Facebook presence and an active Neighbourly profile. Key opportunities lie in expanding Instagram, TikTok, LinkedIn (Company and Profile), and Yellow Profile to boost local visibility and trust among customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/new-brighton-florist) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Gnew brighton florists new brighton
AllImagesMapsNews
Neighbourlynew-brighton-floristNew Brighton Florists | Neighbourly✓
FacebookNewBrightonFloristNew Brighton Florists | Facebook✓
Direct2Floristbbb-florist-f803621Found through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #54 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyDirect2FloristYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
facebook
NewBrightonFlorist✓
273 followers 1
New Brighton Florist. Situated in the heart of the New Brighton Mall, Christchurch New Zealand. New Brighton Florist is under new ownership making this Facebook page no longer active.3
FollowMessage
★ 5 reviews · recommended 2
🌐 newbrightonflorist2013.co.nz✓
☎ +64 3-388 6117✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #22 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

New Brighton Florists has a low on-page SEO health score, indicating fundamental technical gaps. The top findings show missing baseline elements such as a detectable Title Tag and Meta Description, plus absence of a favicon. Addressing these basics will improve crawl visibility and click-through potential, while also correcting the text-to-page size imbalance that can hinder readability and indexing.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒newbrightonfloristflowers.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

New Brighton Florists has a low website traffic health score, indicating limited organic and paid traffic visibility. The strongest finding is near zero organic traffic value and no organic keywords in the top 100, suggesting content and SEO gaps. A modest paid traffic plan could help start measurable traffic while building content and backlinks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gflorist new brighton
AllMapsImagesShopping
No ads from you on any search
www.newbrightonfloristflowers.nzCHRISTCHURCH Florist - Flower Delivery by NATURES ...

NATURES CREATIONS NEW BRIGHTON offers flower delivery in and around CHRISTCHURCH, as well as nationwide delivery through our reliable florist network! Read more

3
bbbflorist.co.nzBBB Florist - Bouquets Balloons & Baskets Christchurch
Google search and trafficChristchurch florists · 83 businesses
You are #46 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

New Brighton Florists has a mixed alignment with local demand. Strongly aligned hours include Thursday midday through mid-afternoon and Saturday 2pm, matching high customer interest. However, several popular Sunday and Saturday afternoon slots are closed, representing clear missed revenue windows. No open hours fall into low-demand waste. Consider opening on Sunday afternoons or extending Saturday hours to capture demand, prioritising staff cover for peak periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.9Room to grow
What customers seeWhere you rank
9:41
New Brighton Florists
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-3pm
SundayClosed
Opening hoursChristchurch florists · 83 businesses
You are #35 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#56of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #56 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

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