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New Regent Nails

Nail salon · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

New Regent Nails

Nail salon · Christchurch Centre, Christchurch

Where you stand#113of 570 beauty businesses
Overall health8.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

New Regent Nails is a nail salon on New Regent Street in Christchurch Central City offering manicures, pedicures, polish application, nail repair and hand and foot treatments. The salon caters to men and women, describes itself as LGBTQ-friendly and specialises in nail-art design. Reviews highlight attentive, experienced technicians, detailed work and a friendly, accommodating atmosphere.

New Regent Nails is a nail salon located at 10 New Regent Street in Christchurch Central City. The salon offers nail beautification services for men and women, with treatments for hands and feet carried out on-site in a city-centre setting.

Services described by the salon include manicures, pedicures, nail polish application, nail repair and hand and foot treatments. The salon states it suits those who love nail-art design and identifies as LGBTQ-friendly, indicating an openness to a diverse customer base.

Customer feedback consistently mentions friendly, accommodating staff and experienced nail technicians. Review themes include attention to detail, speedy service even for intricate nail art, and staff who check in on shape and colour preferences during appointments. Several reviewers note returning regularly and feeling at home during visits.

Locally, New Regent Nails is distinguished by its central Christchurch address on a known heritage street, a focus on nail-art design, and an LGBTQ-friendly approach. Customers looking for detailed nail-art, routine manicures or pedicures in the central city will find a salon that emphasises attentive service and experienced technicians.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

New Regent Nails shows an overall health score of 3.7 out of 10, indicating below-average performance for Google Business Listing health. The strongest findings are that the listing is claimed and verified, with a current phone number and full address, plus open-for-business status. However, there is no website link present, and the description needs improvement to reach local mid-range.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.3Room to grow
9:41
Tiles © Esri
New Regent Nails✓✓
4.8 ★★★★★ (165)
Nail salon · Christchurch Centre3
Open 7 days · late Thu and Fri ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Our salon was built to provide nail beautification services for men and women. New Regent Nails offers services for hands and feet, including manicures, pedicures, nail polish application, nail repair, and hand and foot treatments. Our shop is an LGBTQ-friendly business and suits those who love nail-art design.

2
Google listingChristchurch beauty · 570 businesses
You are #324 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

New Regent Nails shows a very healthy Google review profile with an 8.6/10 health score. The business benefits from a strong reviewer base and solid engagement metrics, with the highest note going to listing reviews and social proof. The most notable finding is that total reviews place the business in the top decile, signalling a strong local reputation and credible customer trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
9.3Strong
9:41
New Regent Nails
OverviewReviewsPhotosAbout
4.8★★★★★165 reviews
5
4
3
2
11
nail art 17lovely staff 10talented staff 6colour range 5massage chair 3crazy designs 3
3How far your rating and your review count together can be trusted
O
Olwyn S.★★★★★ · a week ago

Amazing experience getting my nails done. Such attention to detail and care taken and delighted with the result. Would recommend to everyone.

Response from the owner2

Thanks, Olwyn for using our services and kindly sharing your experience with us! Much appreciated! 💕

H
Hannah J.★★★★★ · 3 weeks ago

Always amazing service and nails are always great!

Response from the owner

Thanks, Hannah for being our regular customer and kindly sharing your thoughts about our services! Much appreciated! 💕

Google reviewsChristchurch beauty · 570 businesses
You are #43 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

New Regent Nails shows a low overall health in Google Maps performance with a 2.4 out of 10. The business ranks well for a few top keywords, notably nail salon in christchurch centre (Position 2), which indicates strong visibility for core services in central Christchurch, while local presence remains limited in the borough. Opportunities lie in lifting aggregate and borough scores to improve local search share.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.7Room to grow
9:41
1234Tiles © Esri
1Top three for "nail salon" in 1 suburb, seen in 6
1
House of Nails Manchester Street5.0 ★ (488) · Nail salon
2
New Regent Nails24.8 ★ (165) · Nail salon
3
Nail and Beauty5.0 ★ (101) · Nail salon
4
Aura Nail Studio5.0 ★ (46) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #418 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

New Regent Nails shows a health score of 4.2 out of 10, indicating below-average overall presence. The strongest recent asset is a very high-trust Facebook profile, while Fresha is listed but not fully optimised. The most important opportunities are strengthening TikTok presence and building LinkedIn profiles, with minor gains from optimising Fresha and maintaining Instagram trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/new-regent-nails-christchurch-10-new-regent-street-ub47wxt4) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
9:41
Gnew regent nails christchurch centre
AllImagesMapsNews
FacebookNew.Regent.NailsNew Regent Nails | Facebook✓
InstagramnewregentnailNew Regent Nails | Instagram✓
Freshanew-regent-nails-christchurch-10-new-regent-street-ub47wxt4New Regent Nails | Fresha✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.0Good
9:41
facebook
New.Regent.Nails✓
485 followers 2
Nails are about something other than being noticed. It is about being remembered.3
FollowMessage
🌐 newregentnail.co.nz✓
☎ +64 3-420 9888✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #227 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

New Regent Nails shows solid on-page SEO health with a 6.7 out of 10 score, indicating above-average performance. The top strengths include a valid favicon, a relevant meta description, and a clear H1 tag, along with a proper title tag and HTTPS-secured content. The most impactful findings relate to title and meta description lengths needing adjustment and improving the text-to-page size balance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒newregentnail.co.nz✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3Page title
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

New Regent Nails shows a solid overall traffic health with a score of 8.1 out of 10, indicating strong performance relative to local peers. The most important findings are that paid traffic is currently underdeveloped and organic traffic value is mid-range but improving, suggesting focus on content refinement and targeted paid initiatives.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.0Strong
9:41
Gnail salon phillipstown
AllMapsImagesShopping
321No ads from you on any search
salonist.ioBest Gel Nails near me in Phillipstown, Christchurch
petals-nail-salon.wheree.comPETALS Nail Salon - Reviews, Photos & Phone Number ...
newregentnail.co.nzNew Regent Nails

Welcome to. New Regent Nails. Nails are about something other than being noticed. It is about being remembered. Book now. Contact Us. Call us: 03 4209 888. Read more

About 542 visits a month from search, across 133 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #114 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

New Regent Nails' hours generally align well with local demand but leave some evening and morning gaps. The salon is open during multiple strong peak slots - notably Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday early afternoons - matching customer search patterns. Missed opportunities include Tuesday 9am, Wednesday 6pm, Thursday 7pm and 9am, and Saturday 5pm where demand is high but the salon is closed.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.9Strong
9:41
New Regent Nails
OverviewReviewsPhotosAbout
Hours ✓
Monday10am-5pm
Tuesday9:30am-6pm
Wednesday9:30am-6pm
Thursday9:30am-7pm
Friday9:30am-7pm
Saturday10am-5pm
Sunday10am-5pm
Popular times Wednesday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #4 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#113of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #113 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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