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Nicole Gourley Photography

Wedding photographer · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Nicole Gourley Photography

Wedding photographer · Halswell, Christchurch

Where you stand#6of 194 photography businesses
Overall health9.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Nicole Gourley Photography is a Christchurch-based wedding and event photographer operating from Halswell and available to travel across the region. With a background in photojournalism, Nicole focuses on capturing candid, emotional moments at weddings, elopements, family sessions and events. Clients note a professional, relaxed approach and the addition of services such as a photo booth for celebrations.

Nicole Gourley Photography is based in Halswell, Christchurch and works across the region photographing weddings, elopements, family sessions and events. Nicole brings a photojournalism background and describes her style as modern editorial with a touch of romance, aiming to capture presence, emotion and the moments between frames.

Services include wedding and elopement photography, family shoots and event coverage, and clients have engaged Nicole for photo booths at birthday parties and other celebrations. The website and SEO notes emphasise wedding photography and a focus on capturing the clink of champagne flutes, excitement and social moments among guests.

Clients commonly describe the experience as professional, relaxed and positive. Reviews reference beautiful, emotive images from elopements and weddings, helpful and accommodating service for studio and dance shoots, and a smooth, enjoyable process for family sessions. The photo booth service receives specific praise for variety of backdrops and props and for being simple for hosts to use.

Locally, Nicole Gourley Photography is distinguished by a photojournalistic approach to wedding and event photography, willingness to travel for shoots and a mix of studio-style and candid coverage. Customers can expect a presence-focused photographer who offers both posed family portraits and informal documentary-style images, plus event extras like a staffed photo booth when requested.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Nicole Gourley Photography shows a healthy Google Business Listing with a score of 8.3 out of 10. Key strengths include a claimed listing, a website link, a visible listing title, a working phone number, and open-for-business status. Two notable opportunities involve improving the description and continuing to grow listing photos to boost local rankings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.4Strong
9:41
Tiles © Esri
2
Nicole Gourley Photography✓✓
5.0 ★★★★★ (37)
Wedding photographer · Halswell3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hi there, I’m Nicole and I like a good gin, family time, and Mexican food. I have a background in photojournalism so my focus is capturing the moments - the clink of the champagne flutes, the excitement, and being surrounded by your favourite people. I live in Christchurch and travel a lot to be part of some incredible weddings.

1
Google listingChristchurch photography · 194 businesses
You are #32 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Nicole Gourley Photography shows a very high Google review health score with strong star ratings and solid engagement. The top finding is the stellar star rating, placing the business in the top decile for customer satisfaction. A secondary strength is engagement, with a response rate above median for the market. Overall, the profile suggests reliable quality and frequent client feedback.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 2
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.6Strong
9:41
Nicole Gourley Photography
OverviewReviewsPhotosAbout
5.0★★★★★37 reviews 3
5
4
3
2
1✓
communication 12children 6family photos 3plan 3weather 3couples 3
1How far your rating and your review count together can be trusted
P
Penelope★★★★★ · 4 months ago

We booked Nicole's photo booth for my birthday a couple of weeks ago and it was outstanding! There were multiple backdrops to choose from and so many props. We didn't need to do anything - Nicole's assistant set everything up and showed us...

Response from the owner2

Thanks so much Penny! I'm so pleased you all loved the photo booth so much. x

T
Terri-lea B.★★★★★ · 11 months ago

It was an absolute pleasure to have Nicole for our elopement. Myself and my husband (and our 18 guests!) love our photos, they are simply breathtaking

Response from the owner

Thanks so much Terri-lea! What a great day that was xx

Google reviewsChristchurch photography · 194 businesses
You are #8 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Nicole Gourley Photography shows very strong Maps performance with a 9.2 health score, indicating high visibility in Google Maps results. The top opportunities focus on maintaining this leadership in aggregate scores and pushing suburb visibility into the top 10% by refining the Google Business Listing for Halswell and surrounding areas.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.4Strong
9:41
1234Tiles © Esri
✓Top three for "wedding photographer" in 19 suburbs, seen in 57
1
Nicole Gourley Photography15.0 ★ (37) · Wedding photographer
2
CMG Studios Ltd Photography by Kevin Clarke5.0 ★ (5) · Wedding photographer
3
The Heather & Doug Records4.8 ★ (5) · Wedding photographer
4
Daniela Aebli Photography5.0 ★ (5) · Wedding photographer
Map positionsChristchurch photography · 194 businesses
You are #12 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health of Nicole Gourley Photography is 7.7 out of 10, indicating a strong presence overall. The most notable findings are outstanding Instagram and Facebook profiles, with very high trust scores supporting brand authority. Attention is needed on several local platforms where profiles are missing or inactive to boost local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.5Good
9:41
Gnicole gourley photography halswell
AllImagesMapsNews
InstagramnicolegourleyphotographyNicole Gourley Photography | Instagram✓
FacebooknicolegourleyphotographyNicole Gourley Photography | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch photography · 194 businesses
You are #69 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
7.5Good
9:41
facebook
NicoleGourleyPhotography✓
3.8K followers
Wedding photographer in Christchurch, New Zealand. I enjoy gin, tacos, family and travel.2
FollowMessage
★ 13 reviews · recommended 3
🌐 nicolegourley.co.nz✓
☎ +64 27 352 4563✓
PostsAboutPhotosReviews
Facebook pageChristchurch photography · 194 businesses
You are #49 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Nicole Gourley Photography shows an above-average on-page SEO health, with a 6.4/10 overall. The most notable strengths are a compliant Title Tag in the ideal range and an present H1 tag, plus a concise page size and solid text content. Opportunities focus on meta description length, favicon absence, removing render-blocking resources, and avoiding frames.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒nicolegourley.co.nz✓3
✓Page title
✓Page file size
1Meta description
2On-page score
Your websiteChristchurch photography · 194 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Nicole Gourley Photography shows a very healthy Website Traffic profile, with high organic visibility and strong local rankings. The key findings indicate outstanding organic traffic total and excellent organic SERP count, suggesting solid content and local authority. Opportunities focus mainly on paid traffic: initiate targeted paid campaigns and optimize spend, while maintaining current organic momentum.

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.3Strong
9:41
Gwedding photographer halswell
AllMapsImagesShopping
321No ads from you on any search
www.msmphotography.orgMartin Setunsky photography – Christchurch wedding ...
www.baileyhughesphotography.co.nzChristchurch Family and Wedding Photographer | Bailey ...
nicolegourley.co.nzNicole Gourley - Christchurch Wedding Photographer

I'm Nicole, doing life alongside my husband Wayne, and our daughter Zoe. I'm happiest with a plate of homemade dumplings, the perfect gin, and my people around ... Read more

✓
katrinacooke.co.nzChristchurch Wedding Photographer Katrina Cooke ...
About 223 visits a month from search, across 126 searches
Google search and trafficChristchurch photography · 194 businesses
You are #15 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Nicole Gourley Photography's published hours align closely with local demand, especially weekday middays, producing a high temporal health score (9.7/10). Peak coverage is strong on Monday late morning to early afternoon and Wednesday lunchtime, but several high-demand evening slots-Tuesday and Wednesday 8pm, Wednesday 6pm, Monday and Friday 5pm-are closed. A few low-demand openings (Friday 1-2pm, Sunday 9am, Saturday 4pm) suggest minor inefficiency.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Nicole Gourley Photography
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
Sunday9am-5pm
Popular times Sunday · Halswell
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Halswell look   You are shut
Opening hoursChristchurch photography · 194 businesses
You are #5 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#6of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #6 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 194 photography businesses in Christchurch, checked - not a guess from overseas.
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