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NSC Auto Parts

Used Car Parts Store · Manukau, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

NSC Auto Parts

Used Car Parts Store · Manukau, South Auckland

Where you stand#23of 48 automotive dismantlers
Overall health5.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

NSC Auto Parts is an automotive parts supplier on Grayson Avenue, Papatoetoe, serving Manukau since 2008. The company stocks new aftermarket and quality used parts for a range of Japanese and some European makes. Customers can expect a wide inventory, competitive pricing and staff with detailed parts knowledge to help locate compatible components for repairs and replacements.

NSC Auto Parts is a specialist automotive parts supplier located on Grayson Avenue in Papatoetoe, Manukau. Operating since 2008, the business focuses on supplying parts for Japanese vehicles and some European makes, with a footprint in the local automotive trade since its founding.

The business offers a mix of aftermarket brand-new parts and quality used components, including OEM, performance and occasionally rare items. Its stated strengths include a large extended inventory, in-depth knowledge of part compatibility across different models, and competitive pricing that aims to provide savings for customers seeking replacements or upgrades.

Customers commonly describe friendly, helpful service and practical support when sourcing parts. Recent reviews note fast turnaround on requests, good communication, parts being packaged and ready for collection, and staff who assist with finding the right component. Price and availability are recurring themes, with several customers reporting reasonable prices and satisfaction with the parts they purchased.

Locally, NSC Auto Parts is distinguished by a long-established presence in Papatoetoe, an extensive parts catalogue for Japanese and some European cars, and a customer-facing approach emphasising knowledge and convenience. This combination makes it a readily accessible option for motorists and workshops in the Manukau area looking for replacement parts and aftermarket solutions.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

NSC Auto Parts shows a solid overall health score and a reliable listing base. The health figure indicates the profile is above average, with room to polish few areas. The strongest current artefacts are the linked website, live business status, and claimed listing, ensuring accessibility and control for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
6.8Good
9:41
Tiles © Esri
1
NSC Auto Parts✓✓
4.3 ★★★★★ (148)
Used Car Parts Store · Manukau3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Since 2008, NSC Auto Parts has been a trusted specialist in providing a wide selection of new aftermarket and second-hand automotive parts. Located on Grayson Avenue, Papatoetoe, the business has built a reputation for its extensive knowledge and dedication to customer service. They offer a vast inventory of parts for a range of Japanese and some European car makes and models, ensuring customers can find the right components for their vehicle. With a decade of industry experience, NSC Auto Parts simplifies the process of finding and acquiring quality spare parts.

2
Google listingSouth Auckland automotive dismantlers · 48 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

NSC Auto Parts shows a fair Google review health with a 5.7/10 score and a solid base of reviews. The most notable findings are a low Google review response rate and a rating below the local median, suggesting attention to owner replies and improving the average rating could help. The business benefits from its existing review depth, but cadence is needed to sustain trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.7Room to grow
9:41
NSC Auto Parts
OverviewReviewsPhotosAbout
4.3★★★★★148 reviews
5
4
3
2
12
radiator 5windscreen 4trade 4tail light 3aftermarket parts 2refund 2
3How far your rating and your review count together can be trusted
I
Imran A.★ · Edited a year ago

I am a workshop. You supplied a faulty radiator and won't replace or refund. Will never deal with you again. Cheap parts but rubbish. Talks rubbish like your part you supplied..no quality and warranty coz you know they're rubbish .bro I've...

Response from the owner1

Avoid this guy, he probably doesn't have a mechanic certificate or any mechanical skill. He brought the radiator with rough condition and 2 big holes on the radiator. This radiator supplied in excelle...

R
Rahul N.★ · a year ago

Trade me purchase for part done and received faulty item , photos shared on 10 dec and it’s 8 days they never respond or communicated to resolve .

Response from the owner

This customer is dump. He sent an email with the subject. "Parcel delivered", we got heaps of "Parcel delivered" messages from the couriers, never read. He even got our phone number, ne...

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #21 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

NSC Auto Parts shows a moderate health score in Google Maps search performance, with room to improve in local suburb visibility and broader surrounding areas. The top opportunities focus on boosting reviews to strengthen suburb-level rankings and maintaining weekly review asks to extend reach into nearby suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.7Room to grow
9:41
1234Tiles © Esri
2Top three for "used auto parts store" in 2 suburbs, seen in 17
1
NSC Auto Parts14.3 ★ (148) · Used Car Parts Store
2
Parts Planet European Autospares3.9 ★ (88) · Used Car Parts Store
3
Pick-A-Part4.0 ★ (772) · Used Car Parts Store
4
Bamian Auto Parts4.4 ★ (125) · Used Car Parts Store
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #21 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

NSC Auto Parts shows an above-average health score for social presence at 6.4 out of 10, indicating some visibility but notable gaps. The top opportunities focus on establishing active profiles across key platforms-Instagram, Facebook, TikTok, Yellow Profiles, and LinkedIn Company-to improve discoverability and trust with local customers and in directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/nsc-auto-parts-2008-limited-579353931) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/nsc-auto-parts-2008) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 6 of them.
5.3Room to grow
9:41
Gnsc auto parts manukau
AllImagesMapsNews
NZWAOnsc-auto-parts-2008-limitedNSC Auto Parts | NZWAO
White Pagesnsc-auto-parts-2008NSC Auto Parts | White Pages✓
Infobelnsc_auto_parts_2008NSC Auto Parts | Infobel
Yellownsc-auto-parts-2008-limited-579353931NSC Auto Parts | Yellow✓
FacebooknscautopartsNSC Auto Parts | Facebook✓
InstagramNo account found1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #23 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNZWAOWhite PagesInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

NSC Auto Parts' Facebook page is in Average health, with a 4.7 out of 10 result. The page gives customers several direct ways to make contact, including a phone number, email address and street address, and its link points to the business's own website. The main gaps are 0 recommendations and 293 followers, limiting independent reassurance and reach beyond existing customers.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
4.7Room to grow
9:41
facebook
Nsc Auto Parts 2008 Ltd | Auckland✓
293 followers 2
We are selling 2nd hand and brand new parts for Toyota, Nissan, Mitsubishi, Honda, Subaru, Mazda, Suzuki, Ford, and BMW.3
FollowMessage
🌐 nsc-autoparts.co.nz✓
☎ +64 9-263 5050✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #26 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒nsc-autoparts.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteSouth Auckland automotive dismantlers · 48 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
6.6Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
NSC Auto PartsNot in these results3
About 676 visits a month from search, across 45 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #17 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Hours are well aimed with a very high health score and the available week shows no market demand recorded so the schedule stands as aligned. No closed-hours window is flagged for the week, so a customer who finds the business closed meets a closed door rather than an unanswered pattern. No busiest hours were recorded inside any closed window for the week, so the current hours hold and let customers arrive and be served when the market registers activity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
NSC Auto Parts
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday9am-3pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#23of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #23 overall
Open my free 7 days →
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