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OPSM Hornby

Optician · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

OPSM Hornby

Optician · Hornby-Islington, Christchurch

Where you stand#4of 49 optometrists
Overall health9.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

OPSM Hornby is an optometry clinic in Hornby, Christchurch, offering eye tests, prescription glasses, contact lenses and sunglasses. The practice stocks a range of designer frames and brands, provides optometry services with advanced technology, and supports online shopping and bookings. The team tailors eyewear and eyecare to individual needs across different life stages.

OPSM Hornby is an optometrist practice located in Hornby, Christchurch. It provides eye health checks and vision services from a local store that combines clinical optometry with a retail range of eyewear.

The clinic offers optometry services including comprehensive eye examinations, prescription glasses, contact lenses and sunglasses. The store highlights a selection of brands and designer frames, and supports buying online and in-store purchases as well as appointment bookings.

Customers report professional and thorough eye checks and describe the staff as helpful, communicative and kind. Review themes note efficient service, clear explanations from the optometrist, timely communication about orders and the ability to handle urgent appointments with understanding and care.

As a Hornby optometrist, OPSM Hornby combines clinical eye-care with a retail focus on frames and lens options. The practice emphasises personalised eyecare solutions that consider lifestyle and changing vision needs, and aims to make appointments, purchases and follow-up communication straightforward for local customers.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

OPSM Hornby shows a strong Google Business Listing health with a score of 7.7 out of 10. The listing is claimed, has a website link and phone number, and clearly displays open status, helping customers reach the clinic. The current strengths include an informative listing and good visibility of key contact details, while photos are already above average.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.1Good
9:41
Tiles © Esri
3
OPSM Hornby✓✓
4.6 ★★★★★ (126)
Optician · Hornby-Islington2
Open 7 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At OPSM, we love taking care of eyes. Beyond the world’s best brands and decades of experience, we’ve got all your eyewear and eyecare needs covered. Our dedicated professionals and optometrists use a range of advanced optical technology, and we consider your unique needs and lifestyle in providing our customised eye-care solutions. ​ Your eyes are constantly changing, which is why at OPSM, we are committed to making sure that every Kiwi is getting the vision care they need, no matter what stage of life you are at.

1
Google listingChristchurch optometrists · 49 businesses
You are #15 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

OPSM Hornby shows an average health score on Google reviews, with room for improvement in engagement and consistency. The business has made progress in star rating and listing reach, but has not yet responded to any reviews. Focusing on respondent activity will build trust while continuing to nurture a better overall rating.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
6.9Good
9:41
OPSM Hornby
OverviewReviewsPhotosAbout
4.6★★★★★126 reviews
5
4
3
2
12
friendly staff 59knowledgeable optometrist 17eye exam 11welcoming staff 11clear explanations 6frame selection 4
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #16 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

OPSM Hornby shows above-average health in Google Maps with a 6.4/10. The business already ranks well for several optician and eye care keywords in Hei Hei, Hornby-Islington, Templeton and Broomfield, indicating strong local relevance. The top opportunities focus on improving aggregate maps visibility and sustaining borough presence to move into top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.5Room to grow
9:41
1234Tiles © Esri
1Top three for "optician" in 5 suburbs, seen in 13
1
OPSM Hornby24.6 ★ (126) · Optician
2
Specsavers Optometrists & Audiology Hornby4.6 ★ (491) · Optician
3
Hynds Hornby4.3 ★ (51) · Optician
4
Sunglass Style Hornby4.6 ★ (33) · Optician
Map positionsChristchurch optometrists · 49 businesses
You are #32 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

OPSM Hornby shows a healthy social presence with a health score of 8.5 out of 10, indicating strong trust across key platforms. The strongest current assets are outstanding Facebook, Instagram and TikTok profiles, which drive brand visibility and audience engagement. The main opportunity lies in adding missing profiles on several directories to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.6Strong
9:41
Gopsm hornby hornby-islington
AllImagesMapsNews
FacebookOPSM.AU.NZOPSM Hornby | Facebook✓
InstagramopsmOPSM Hornby | Instagram✓
Tiktok@opsmofficialOPSM Hornby | Tiktok✓
Healthpointopsm-hornbyOPSM Hornby | Healthpoint
Healthpagesoptometrists-opsm-hornbyOPSM Hornby | Healthpages
Yelpopsm-hornby-christchurchOPSM Hornby | Yelp
White Pagesopsm-northcote-christchurchOPSM Hornby | White Pages
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointHealthpagesYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
9.8Strong
9:41
facebook
OPSM✓
69.1K followers ✓
From our latest technology for eye tests to helping our customers find their perfect pair from our wide range of brands, we've been dedicated to everyday excellence since 1932.3
FollowMessage
🌐 dropbox.com/scl/fi/h2ze6fdyx3fvknkepb7vn/OPSM-Spring-Colouring-Competition-Sheet.pdf?rlkey=xhb2m301ph3ymaqtxsw537i9y&st=ncgkaogd&e=1&dl=0✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #2 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

OPSM Hornby shows a very high on-page SEO health score of 8.7/10 for the homepage. The most notable strengths are a well optimised title tag in the ideal range, a valid favicon, no render-blocking resources, a good text-to-page size ratio, and sufficient page text. Remaining issues relate to meta description length, URL structure, and page speed.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠opsm.co.nz3✓
✓Separate sites linking to you
✓Page title
1The shape of your link profile
2On-page score
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

OPSM Hornby shows a very healthy website traffic profile with a strong organic footprint and solid paid activity. The overall health score is high, reflecting robust organic traffic value and top local rankings, while paid channels show room for incremental gains through data-driven optimisations.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
9:41
Goptometrist hornby-islington
AllMapsImagesShopping
www.specsavers.co.nzThe Hub Optometrist & Audiology - Hornby
www.suckling.co.nzRichard Suckling Optometrists: Home
www.opsm.co.nzOPSM Hornby CHC | Book An Appointment

OPSM Hornby 418 Main South Rd, Christchurch, CHC, 8441 Tel: (03)349 3155. HOURS Mon09:00am - 06:00pm Tue09:00am. Sun10:00am - 06:00pm

✓
smcconnect.school.nzSpecSavers | SMC Business Directory
✓✓About 51,331 visits a month from search, across 2,309 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

OPSM Hornby's opening hours show strong alignment with several high-demand midday and mid-morning slots, particularly on Tuesday and Thursday and Saturday lunchtime. However, the clinic is closed during multiple popular early-morning windows across the week (Monday-Friday 8am), representing clear missed opportunities. There are no low-demand open hours, so current hours are efficient but could gain from opening some early weekdays.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
9.0Strong
9:41
OPSM Hornby
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Tuesday · Hornby-Islington
8a9a10a11a12p1p2p3p4p5p
When people in Hornby-Islington look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #6 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#4of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #4 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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