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OPSM The Crossing

Optometrist · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

OPSM The Crossing

Optometrist · Christchurch Centre, Christchurch

Where you stand#1of 49 optometrists
Overall health10.0/10across the eight areas

Going well

07Google search and traffic10.005Facebook page9.808Opening hours9.203Map positions9.004Listings and social8.801Google listing8.502Reviews7.5

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

OPSM The Crossing in Christchurch Central City provides optometry services, retail eyewear and contact lenses. The practice offers eye examinations using advanced optical technology and sells glasses, sunglasses and branded frames, with online buying options. Staff personalise eyewear choices to clients' needs and lifestyle, and provide in-store fitting measurements from local and international brands.

OPSM The Crossing is an optometry practice located in Christchurch Central City. It provides optometry services and retail eyewear from a central city storefront and promotes comprehensive eye care delivered by dedicated optometrists and optical staff.

Services include eye examinations, contact lens fittings, and a retail range of glasses, sunglasses and branded frames. The practice notes use of advanced optical technology, and it offers online buying alongside in-store selections. Product categories on offer include designer frames, lenses and sunglasses drawn from a broad brand range.

Customers report interactions with knowledgeable and courteous staff, describing thorough and efficient eye exams and clear explanations during testing. Review themes include helpful assistance selecting frames, accurate fitting and measuring, polite professional service from staff members, and a welcoming store atmosphere. Several comments note repeat visits over many years and staff who guide choices and answer questions clearly.

Located in a central city shopping area, OPSM The Crossing describes itself as serving clients at all life stages with personalised eye-care solutions. The store combines clinical optometry services with a retail focus on frame choices and brands, supported by experienced staff and in-store fitting. That mix of clinical appointments, product variety and local accessibility is a consistent feature of the practice.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

OPSM The Crossing shows a solid health score with room to improve its Google Business Listing. The profile already has a claimed listing, a website link and a visible phone number, with the open-for-business status ensuring accurate availability. The two standout findings are a well-maintained listing base and a growing set of images and description text, indicating steady listing optimisation.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
OPSM The Crossing
2
OPSM The Crossing✓✓
4.8 ★★★★★ (195)
Optometrist · Christchurch Centre3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At OPSM, we love taking care of eyes. Beyond the world’s best brands and decades of experience, we’ve got all your eyewear and eyecare needs covered. Our dedicated professionals and optometrists use a range of advanced optical technology, and we consider your unique needs and lifestyle in providing our customised eye-care solutions. ​ Your eyes are constantly changing, which is why at OPSM, we are committed to making sure that every Kiwi is getting the vision care they need, no matter what stage of life you are at.

1
Google listingChristchurch optometrists · 49 businesses
You are #8 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

OPSM The Crossing shows a very high overall health score for Google reviews, reflecting strong engagement and satisfaction. The top finding is a lack of response to any reviews, suggesting that improving owner engagement could build trust with customers and potential clients. Overall, ratings and review volume indicate a solid reputation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
7.5Good
What customers seeWhere you rank
9:41
OPSM The Crossing
OverviewReviewsPhotosAbout
4.8★★★★★195 reviews
5
4
3
2
13
eye test 17accommodating staff 15efficient staff 11fully informed 7contact lenses 7thorough optometrist 6
2How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #13 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

OPSM The Crossing shows a moderate health score for Maps Search Performance, with clear upside in top ranking suburbs and a solid presence in Christchurch centre and surrounding areas. The strongest keywords indicate high visibility for optician and optometrist services in Sydenham and Christchurch centre, providing dependable traffic while highlighting opportunities to push further into other suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
optometrist
2Top three for "optometrist" in 8 suburbs, seen in 44
1
Bailey Nelson Optometrist - Christchurch CBD4.7 ★ (564) · Optometrist
2
OPSM The Crossing14.8 ★ (195) · Optometrist
3
Curtis Vision Christchurch4.8 ★ (53) · Optometrist
4
Groovy Glasses5.0 ★ (222) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #6 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

OPSM The Crossing shows a very high health score of 8.9, indicating a strong overall presence in social profiles and directories. The most notable findings are the outstanding Facebook, Instagram, and TikTok profiles, which reflect high trust and engagement. Opportunities lie in adding missing listings on several directories to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.8Strong
What customers seeWhere you rank
9:41
Gopsm the crossing christchurch centre
AllImagesMapsNews
FacebookOPSM.AU.NZOPSM The Crossing | Facebook✓
InstagramopsmOPSM The Crossing | Instagram✓
Tiktok@opsmofficialOPSM The Crossing | Tiktok✓
Healthpointopsm-the-crossingOPSM The Crossing | Healthpoint
ServiceFinderOPSM-201608OPSM The Crossing | ServiceFinder
Healthpagesoptometrists-opsm-the-palmsFound through search, not linked from anything you own
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #7 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointServiceFinderHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
OPSM✓
69.1K followers ✓
From our latest technology for eye tests to helping our customers find their perfect pair from our wide range of brands, we've been dedicated to everyday excellence since 1932.3
FollowMessage
🌐 dropbox.com/scl/fi/h2ze6fdyx3fvknkepb7vn/OPSM-Spring-Colouring-Competition-Sheet.pdf?rlkey=xhb2m301ph3ymaqtxsw537i9y&st=ncgkaogd&e=1&dl=0✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

OPSM The Crossing shows a strong on-page SEO health with a score of 7.9 out of 10. The most notable findings are no render-blocking resources and a healthy text-to-page size ratio, supporting fast load and readable content for customers.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠opsm.co.nz3✓
✓Separate sites linking to you
✓Pages linking to you
1The shape of your link profile
2On-page score
Your websiteChristchurch optometrists · 49 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

OPSM The Crossing's website traffic health is very strong, with a 9.6/10 health score. The business shows solid organic performance, high organic traffic value, and strong local keyword coverage, indicating effective SEO and visibility in Christchurch. Paid activity is present but below peers in spend and traffic, suggesting room for data-driven improvements and targeted bidding.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Goptometrist kaiapoi north
AllMapsImagesShopping
www.opsm.co.nzKaiapoi Eyecare CAN | Book An Appointment

Eyecare 192 Williams Street Kaiapoi, Kaiapoi, CAN, 7630 Tel: (03) 327 8292. OPENING HOURS Mon08:30am - 05:00pm Tue08:30am - 05:00pm Wed08:30am

✓
www.healthpoint.co.nzKaiapoi Eyecare by OPSM
✓✓About 51,331 visits a month from search, across 2,309 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

OPSM The Crossing's opening hours show clear alignment with several high-demand windows, particularly mid-morning and midday on Tuesdays and Thursdays and Saturday midday. However, the practice is closed during some popular evening slots on Thursday, Saturday and Sunday, and early Tuesday mornings, representing missed commercial opportunities. No hours appear to be open during low-demand periods, which keeps operations efficient.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
OPSM The Crossing
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
Saturday9am-5pm
Sunday10am-5pm
Popular times Tuesday · Christchurch Centre
8a9a10a11a12p1p2p3p4p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #5 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

Where you'd stand#1of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #1 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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