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OPSM The Palms

Optician · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

OPSM The Palms

Optician · Shirley, Christchurch

Where you stand#2of 49 optometrists
Overall health9.8/10across the eight areas

Going well

07Google search and traffic10.005Facebook page9.804Listings and social9.608Opening hours8.802Reviews7.103Map positions6.7

Where we can help

01Google listing4.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

OPSM The Palms in Shirley, Christchurch is an optometry clinic offering eye examinations, prescription glasses, sunglasses, contact lenses and a range of branded frames. The practice uses advanced optical technology and experienced optometrists to provide tailored eyecare. Customers can shop in-store or explore online options, with staff noted for being friendly, professional and attentive to individual needs.

OPSM The Palms is an optometrist practice located in the Shirley suburb of Christchurch. The clinic provides routine eye examinations and a full range of retail eyewear, serving local customers seeking both corrective and lifestyle lenses.

Services at OPSM The Palms cover optometry consultations, prescription glasses, sunglasses and contact lenses, with a selection of well-known brands and options to buy online or in store. The practice states it uses advanced optical technology and considers customers' lifestyle needs when recommending solutions.

Customer feedback highlights friendly, professional staff and thorough, attentive eye examinations. Reviews commonly describe optometrists as caring and communicative, explaining tests and results in detail and offering honest advice when customers are choosing frames. Clients report feeling comfortable and well supported during appointments.

Locally, OPSM The Palms is known for combining clinical eye-care with a retail eyewear service, offering tailored recommendations and a broad brand range. The combination of experienced optometrists, optical technology and staff who focus on personalised customer service distinguishes the Shirley clinic for residents seeking routine vision care and eyewear options.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

OPSM The Palms shows a solid performance with a health score of 6.8 out of 10, indicating above-average presence on Google. The listing has a claimed status, a working website link and a visible phone number, which supports easy customer contact. The main strength lies in accurate availability and accessible contact details for potential eyecare clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
OPSM The Palms
2
OPSM The Palms✓✓
4.7 ★★★★★ (136)
Optician · Shirley3
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At OPSM, we love taking care of eyes. Beyond the world’s best brands and decades of experience, we’ve got all your eyewear and eyecare needs covered. Our dedicated professionals and optometrists use a range of advanced optical technology, and we consider your unique needs and lifestyle in providing our customised eye-care solutions. ​ Your eyes are constantly changing, which is why at OPSM, we are committed to making sure that every Kiwi is getting the vision care they need, no matter what stage of life you are at.

1
Google listingChristchurch optometrists · 49 businesses
You are #27 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

OPSM The Palms shows above-average health with a 6.8/10, indicating room for steady improvement. The strongest finding is a high rating confidence and solid review volume, while the main opportunity is improving engagement by responding to reviews. Encouraging more responses could build trust among customers and reinforce positive perception.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
7.1Good
What customers seeWhere you rank
9:41
OPSM The Palms
OverviewReviewsPhotosAbout
4.7★★★★★136 reviews 3
5
4
3
2
12
eye exam 20polite staff 13clear explanations 10frame selection 7welcoming atmosphere 6new glasses 5
Google reviewsChristchurch optometrists · 49 businesses
You are #15 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

OPSM The Palms shows a high Google Maps health score of 8.5 out of 10, indicating strong visibility. Top opportunities focus on improving aggregate Maps results and further lifting suburb performance. The business already ranks well in its suburb with the top keywords; refining the Google Business Listing could help push into higher local bands and attract more local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.7Good
What customers seeWhere you rank
9:41
12Tiles © Esri
optician
1Top three for "optician" in 10 suburbs, seen in 30
1
Specsavers Optometrists - Shirley4.4 ★ (521) · Optician
2
OPSM The Palms24.7 ★ (136) · Optician
Map positionsChristchurch optometrists · 49 businesses
You are #17 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

OPSM The Palms shows a very high health score of 9.6, indicating strong social presence and directory trust. Key strengths include outstanding Facebook, Instagram and TikTok profiles and a solid Neighbourly listing. The main opportunities to improve relate to missing or weak listings on GrabOne, Tiktok Directory, Yellow profiles, LinkedIn Company and Yellow Directory, which could enhance discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe can see the Neighbourly Profile listing (https://www.neighbourly.co.nz/business/opsm-1) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.6Strong
What customers seeWhere you rank
9:41
Gopsm the palms shirley
AllImagesMapsNews
FacebookOPSM.AU.NZOPSM The Palms | Facebook✓
InstagramopsmOPSM The Palms | Instagram✓
Tiktok@opsmofficialOPSM The Palms | Tiktok✓
Healthpointopsm-the-palmsOPSM The Palms | Healthpoint
Healthpagesoptometrists-opsm-the-palmsOPSM The Palms | Healthpages
Infobelopsm_the_palmsOPSM The Palms | Infobel
Neighbourlyopsm-1OPSM The Palms | Neighbourly2
YellowNo listing found1
LinkedInNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #3 for listings and social
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GoogleFacebookInstagramTikTokHealthpointHealthpagesInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
OPSM✓
69.1K followers ✓
From our latest technology for eye tests to helping our customers find their perfect pair from our wide range of brands, we've been dedicated to everyday excellence since 1932.3
FollowMessage
🌐 dropbox.com/scl/fi/h2ze6fdyx3fvknkepb7vn/OPSM-Spring-Colouring-Competition-Sheet.pdf?rlkey=xhb2m301ph3ymaqtxsw537i9y&st=ncgkaogd&e=1&dl=0✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

OPSM The Palms shows a very high on-page SEO health, with a score of 9.1 out of 10, indicating strong technical health for the homepage. A couple of key findings stand out: the title tag is already in the ideal 50-60 character range, and there are no render-blocking resources, which helps load speed. Two important opportunities remain: refining the meta description to sit exactly in 130-150 characters and making the URL more SEO-friendly.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠opsm.co.nz32✓
✓Separate sites linking to you
✓Page title
1The shape of your link profile
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

OPSM The Palms shows very high overall health for website traffic with strong organic performance and improving paid activity. The top takeaway is that organic traffic value and total organic traffic are in high percentile and top local ranks, while paid traffic remains strong with room for strategic optimization.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Goptometrist shirley
AllMapsImagesShopping
odob.health.nzShirley Wang
www.yelp.comVISIQUE VEALE & HULME OPTOMETRISTS
www.opsm.co.nzOPSM The Palms CHC | Book An Appointment

Brighton Rd, Shirley, CHC, 8061 Tel: (03) 386 1690. HOURS Mon09:00am - 06:00pm Tue09:00am - 06:00pm. Sun10:00am - 06:00pm

✓
whitepages.co.nzShirley Optometrists New Zealand
✓✓About 51,331 visits a month from search, across 2,309 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

OPSM The Palms shows solid alignment with local demand during key daytime periods, with all 68 well-aligned peak hours covering busy mid-morning and lunchtime slots on Tuesday, Thursday and Saturday. There are 52 missed high-demand hours, mostly early mornings at 8 AM on weekdays. No low-demand open hours were identified, suggesting hours are generally efficient but could gain from targeted earlier starts on select weekdays.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.8Strong
What customers seeWhere you rank
9:41
OPSM The Palms
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Tuesday · Shirley
8a9a10a11a12p1p2p3p4p5p
When people in Shirley look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #7 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#2of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #2 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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