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Oxford Edge

Accounting firm · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Oxford Edge

Accounting firm · Addington-Middleton, Christchurch

Where you stand#49of 245 accountants
Overall health8.0/10across the eight areas

Going well

05Facebook page9.701Google listing8.204Listings and social8.107Google search and traffic7.5

Where we can help

08Opening hours5.302Reviews4.503Map positions2.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Oxford Edge is an accountancy firm based in Addington, Christchurch. The team provides accountancy, business advice and strategic planning for a wide range of clients, with specialisms in trades, manufacturing and logistics. Clients include both large housing and construction companies and small Canterbury trade businesses, and the firm handles sectors from food manufacturing to transport.

Oxford Edge is an accountancy and advisory firm located in Addington, Christchurch. The practice describes itself as a full-service accounting partner offering accountancy, advice and strategy to businesses across Canterbury and beyond.

The firm states specialisms in trades, manufacturing and logistics and lists services from startup advice to cashflow support, share valuation and Xero setup. Oxford Edge notes clients across sectors including construction, housing, food and construction-material manufacturers, nationwide transport and logistics, health, pharmacy, hospitality, technology, finance, engineering, import and export, and primary industries.

Customer feedback is mixed but leans positive on expertise and client relationships: several reviews highlight knowledgeable staff and a pleasant, helpful manner. One review raises a serious allegation related to an affiliate company and an investment loss; that comment contrasts with other reviewers who describe useful advice and professional support. Overall client commentary emphasises practical business help and accessible advisers.

Locally, Oxford Edge presents itself as a firm that works with both large housing and construction companies and smaller Canterbury trade businesses, bringing industry-specific experience in manufacturing and logistics. The Christchurch address and stated range of services position it as a local accountancy practice aimed at businesses needing both routine accounting and strategic financial guidance.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Oxford Edge shows a very high overall health score for its Google Business Listing, reflecting solid completeness and verification. The listing already displays key essentials and a clear contact path, with room for incremental photo growth and continued description optimisation. Current strengths include claimed status, open-for-business display, a website link, a listing title, and a phone number.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Oxford Edge
1
Oxford Edge✓✓
4.0 ★★★★★ (4)
Accounting firm · Addington-Middleton2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Our team of experts work with a wide range of businesses and industries. Our specialities include trades, manufacturing and logistics. We advise some of New Zealand’s largest housing and construction companies, and small Canterbury trade businesses. Our clients include manufacturers of everything from foodstuffs to construction materials, and we work with nationwide transport and logistics companies to bring the goods. Other clients are in sectors like health, pharmacy, hospitality, technology, finance, engineering, import and export, and primary industries.

3
Google listingChristchurch accountants · 245 businesses
You are #45 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Oxford Edge shows a 4.5/10 health score, indicating a need for attention to Google review performance. The strongest finding is the current lack of response to any reviews, which can undermine customer trust. Progress on rating and review volume is modest but improving, with the listing sustaining a mid-range confidence and a fair number of reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Oxford Edge
OverviewReviewsPhotosAbout
4.0★★★★★4 reviews
5
4
3
2
12
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #135 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Oxford Edge shows a low overall health in Maps Search Performance, with room to grow visibility beyond the borough. The strongest results are in accounting-related keywords such as accountant in lincoln and auditor in spreydon, indicating potential to expand in nearby areas and trades-focused searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
1Seen in 9 searches across Christchurch, top three in none
1
Audit New Zealand5.0 ★ (3) · Accounting firm
2
Olex Accounting4.8 ★ (22) · Accounting firm
3
CKC & Associates Chartered Accountants0.0 ★ (0) · Accounting firm
4
Eastmure & Associates5.0 ★ (6) · Accounting firm
↓
Oxford Edge2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #195 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Oxford Edge shows a solid health score of 7.8 out of 10 for online presence, indicating a generally strong standing with room to improve visibility. The strongest established assets are Facebook and Yellow Directory, with current profiles and listings enhancing reach. Key opportunity areas focus on added social presence and directory completeness to broaden local discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/oxford-edge-ltd-579507500) found via: Google search results.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/oxford-edge) found via: Google search results, Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Goxford edge addington-middleton
AllImagesMapsNews
Yellowoxford-edge-ltd-579507500Oxford Edge | Yellow✓
LinkedInoxford-edgeOxford Edge | LinkedIn✓
FacebookChristchurchAccountantsOxford Edge | Facebook✓
OpenLocallyoxford-edge-addingtonOxford Edge | OpenLocally
InstagramNo account found1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #47 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowLinkedInOpenLocallyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 5 of them.
9.7Strong
What customers seeWhere you rank
9:41
facebook
ChristchurchAccountants✓
380 followers 2
Chartered accountants. Business advisors. Strategists. Here to help you find your edge.1
FollowMessage
🌐 oxfordedge.co.nz✓
☎ +64 3-379 6710✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #9 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Oxford Edge shows a strong on-page SEO health, with a high overall score and solid technical factors. The most notable findings are a valid favicon, efficient page size, sufficient text, a good text-to-page ratio and an SEO-friendly URL, indicating solid setup for search engines and users.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒oxfordedge.co.nz✓✓
✓Favicon
1The shape of your link profile
2On-page score
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Oxford Edge's Website Traffic health sits at 6.7 out of 10, which is above average and suggests room for growth without urgent issues. The top findings show paid traffic is currently underdeveloped and paid keyword activity is minimal, while organic visibility sits solidly in the 25th-50th percentile and organic traffic value is in the 50-75% range. A targeted, low-budget paid push paired with consistent content and SEO upkeep could lift overall performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
What customers seeWhere you rank
9:41
Gaccountant richmond (christchurch city)
AllMapsImagesShopping
321No ads from you on any search
bakertillysr.nzChristchurch Accountants & Business Advisors
www.gcaccountants.co.nzChristchurch Accountants for Your Business Needs
www.oxfordedge.co.nzOxford Edge | Accountancy. Advice. Strategy.

From startup advice to cashflow support, share valuation, and Xero setup - we're your full-service accounting partner in Christchurch.

www.rjpreston.co.nzAccounting firms in Christchurch, Tax accountant Canterbury
About 119 visits a month from search, across 13 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #63 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Oxford Edge's opening hours largely match peak weekday demand, especially on Thursday mornings and afternoons. The firm is open during several high-traffic Thursday hours (9am, 10am, 1pm, 2pm, 3pm), but is closed during multiple popular weekend search windows. No low-demand open hours were identified, so operating hours are generally efficient but miss some weekend opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
5.3Room to grow
What customers seeWhere you rank
9:41
Oxford Edge
OverviewReviewsPhotosAbout
Hours 1
Monday8am-4:30pm
Tuesday8am-4:30pm
Wednesday8am-4:30pm
Thursday8am-4:30pm
Friday8am-4:30pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #115 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#49of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #49 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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