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Permanink Beauty

Permanent make-up clinic · Richmond (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Permanink Beauty

Permanent make-up clinic · Richmond (Christchurch City), Christchurch

Where you stand#400of 570 beauty businesses
Overall health3.0/10across the eight areas

Going well

04Listings and social8.008Opening hours6.9

Where we can help

07Google search and traffic5.705Facebook page5.203Map positions1.701Google listing1.602Reviews1.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

PermanInk Beauty is a Richmond-based beauty studio in Christchurch specialising in permanent makeup and advanced skin care. Run by Susan, a professional cosmetic tattooist trained at the Melbourne College of Cosmetic Tattooing, the studio focuses on personalised application and a consultative approach to help clients leave feeling fresher and brighter.

PermanInk Beauty is a Richmond studio in Christchurch that specialises in permanent makeup and advanced skin care. The salon is led by Susan, a professional cosmetic tattooist who brings experience from the beauty therapy industry and formal training from the Melbourne College of Cosmetic Tattooing.

The salon's services centre on cosmetic tattooing and related skin-care approaches. Susan has over 13 years in the beauty therapy sector and has spent the past two years focusing solely on permanent makeup application. The website highlights advanced skin-care content alongside permanent makeup offerings, and notes a careful, client-focused approach to treatment planning.

Clients can expect a consultative process where Susan takes time to determine the best approach for each individual. The site describes a goal of helping people leave the studio feeling fresher and brighter. Training at a specialist cosmetic tattooing school in Melbourne is presented as part of the professional background informing practical technique and client care.

Locally, PermanInk Beauty positions itself as a specialist cosmetic tattooing and skin-care service in Richmond, Christchurch. The emphasis is on personalised treatment planning and a blend of advanced skin-care thinking with permanent makeup skills, delivered by a therapist with substantial industry experience and targeted training in cosmetic tattooing.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

PermanInk Beauty shows a low overall health on Google Business, but essential contact details are present. The notable findings are a complete address, a listed phone number, a functioning website link, and an open-for-business status, though the health score remains low.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Permanink Beauty
3
Permanink Beauty1✓
Own this business?
0.0 ★★★★★ (0)
Permanent make-up clinic · Richmond (Christchurch City)
Open 6 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #479 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

PermanInk Beauty shows a very low health score for Google Business reviews, indicating customer trust is fragile and needs attention. The most important findings are the lack of published star rating and zero response to reviews, plus very few total reviews. Addressing these top issues can stabilise perception and starter improvements in engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Permanink Beauty
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch beauty · 570 businesses
You are #502 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Permanink Beauty shows a low overall Maps health score, indicating limited visibility in Google Maps searches. The strongest performance is in a few top keywords such as beautician in richmond and beauty salon in richmond, with ear piercing services ranking in the teens. The main opportunity is to improve both aggregate and borough local search positions to raise overall visibility and attract more local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Seen in 1 search across Christchurch, top three in none
1
Beauty Assets4.9 ★ (33) · Permanent make-up clinic
2
Beauty in the city ( Edgeware)5.0 ★ (28) · Permanent make-up clinic
3
Afterglow Beauty NZ5.0 ★ (69) · Permanent make-up clinic
4
Sarah Elyse Aesthetics5.0 ★ (12) · Permanent make-up clinic
↓
Permanink Beauty2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #475 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Permanink Beauty shows a strong overall health with a 7.7/10, indicating solid presence across social platforms and directories. The most notable findings are the very high trust scores on Facebook and Instagram profiles, and a productive Fresha directory and profile that help attract local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/freesia-beauty-christchurch-50-dudley-street-ust20cz1) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gpermanink beauty richmond (christchurch city)
AllImagesMapsNews
Freshafreesia-beauty-christchurch-50-dudley-street-ust20cz1Permanink Beauty | Fresha✓
FacebookpermaninkbeautyPermanink Beauty | Facebook✓
InstagramfreesiabeautynzPermanink Beauty | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    A cover photoThe banner across the top of your page is blank, which is the first thing a visitor meets and the quickest way for a working business to look half set up.
9 checks on your Facebook page. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
facebook
3
permaninkbeauty✓
98 followers 1
Professional cosmetic tattoo artist based in Christchurch specialising in feather touch brows(microbl
FollowMessage
★ 5 reviews · recommended 2
🌐 permaninkbeauty.co.nz✓
☎ +64 22 407 6079✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #275 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

PermanInk Beauty shows an above-average on-page SEO health with a 6.1/10 score, indicating solid fundamentals but room for optimisation. The key strengths include a valid favicon, no use of frames, a relevant meta description, an H1 tag, and a strong title tag. The most impactful remaining issues relate to improving meta description presence, tightening the title tag length, and balancing text-to-page size to support crawlability.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒permaninkbeauty.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

PermanInk Beauty shows an average health score for website traffic with room for improvement in paid search activity. The most notable findings are that organic traffic value is above the 25th percentile while paid traffic has little measurable activity. There is potential to grow paid traffic by starting small, targeted campaigns with landing pages and clear conversion tracking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Gwaxing hair removal waimakariri district east
AllMapsImagesShopping
2No ads from you on any search
khhealthandbeauty.co.nzKH Health and Beauty | Luxury Skin & Beauty Treatments
www.simplybeauty.co.nzSimply Beauty
www.permaninkbeauty.co.nzBody Waxing - PermanInk Beauty

I make you feel comfortable and professional waxing technicians, with our services coming at the most affordable prices. Read more

ilu.co.nzwaxing
31About 2 visits a month from search, across 6 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #245 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

PermanInk Beauty's opening hours align well with local demand overall, reflected in a high health score and 56 well-aligned peak hours. The studio is open for several strong peak windows midweek and on Saturday afternoons. There are seven missed peak hours on weekend afternoons and a weeknight evening where being closed reduces potential bookings. Minor hour shifts could capture extra clients without greatly increasing weekly hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.9Good
What customers seeWhere you rank
9:41
Permanink Beauty
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7pm
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-7pm
Friday9am-7pm
Saturday9am-3pm
SundayClosed
Popular times Sunday · Richmond (Christchurch City)
10a11a12p1p2p3p4p5p6p
When people in Richmond (Christchurch City) look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #176 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#400of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #400 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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