marketbaseExclusive Marketbase Report
Prepared for

Pete Prue Photography

Photographer · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Pete Prue Photography

Photographer · Sydenham, Christchurch

Where you stand#4of 194 photography businesses
Overall health9.8/10across the eight areas

Going well

03Map positions9.901Google listing9.208Opening hours9.102Reviews8.804Listings and social8.607Google search and traffic8.3

Where we can help

05Facebook page5.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pete Prue Photography is a Christchurch-based photographer in Sydenham specialising in maternity, newborn, family and portrait work. Pete offers studio and lifestyle sessions, and also photographs older babies, weddings, commercial and landscape subjects across Christchurch and wider Canterbury. Reviews highlight a calm, patient approach with babies and professional, relaxed sessions parents describe as gentle and peaceful.

Pete Prue Photography is a Christchurch studio based in Sydenham offering maternity, newborn, family and portrait photography across Christchurch and Canterbury. The practice also lists wedding, commercial and landscape work alongside older-baby and lifestyle sessions, providing a range of options for families and individuals.

Services emphasise maternity, newborn and baby-focused sessions with a mix of studio and lifestyle shoots. The website and materials list maternity, newborn, older babies, family and portrait packages, and note availability for wedding, portrait, commercial and landscape assignments. Session formats include posed newborn work and lifestyle options aimed at capturing family moments.

Customer feedback consistently mentions a calm, patient and gentle approach to working with infants. Reviews reference professionalism, careful handling of babies, use of soothing techniques such as white noise, and a relaxed atmosphere in the studio or chosen location. Several clients describe returning for additional sessions, and many note that sessions feel peaceful and enjoyable for both parents and babies.

Locally, Pete Prue Photography presents as a specialist in baby and family imagery with broad services across Christchurch and Canterbury. The combination of newborn expertise, maternity offerings and a relaxed session style is a practical choice for parents seeking baby and family portraits, while the wider portfolio covers portrait, wedding and commercial needs in the region.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Pete Prue Photography shows a very strong Google Business Listing health, with a 9.3/10 overall score indicating solid completeness and optimisation. The listing already features a website link, phone number, and claimed status, and it displays the correct open status. The two standout achievements are the listing title and the claimed status, which give customers easy access and reliable control.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
9.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Pete Prue Photography
3
Pete Prue Photography✓✓
5.0 ★★★★★ (114)
Photographer · Sydenham1
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

"Pete has an amazing way with babies and the sessions are so relaxing and enjoyable We would highly recommend him to all parents looking to capture some magical newborn moments." - Kelsey Church Over the years I have photographed hundreds of babies and I can honestly say that every baby I have the pleasure to hold is so very special to me that I find myself continually grateful to be able to call this my ‘work’ when it is also my passion. There’s nothing I love more than meeting you and your new baby as we create these very special images which I know will be treasured by you, your family, and generations to come.

2
Google listingChristchurch photography · 194 businesses
You are #17 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Pete Prue Photography shows a healthy Google review profile with a 7.9/10 health score and strong engagement. The business ranks in the top 10% for star rating, total reviews and listing confidence, indicating high customer satisfaction and solid social proof. The main opportunity is to boost the response rate to reviews to continue growth.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top opportunity

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
4 checks on your reviews. You're seeing all of them.
8.8Strong
What customers seeWhere you rank
9:41
Pete Prue Photography
OverviewReviewsPhotosAbout
5.0★★★★★114 reviews ✓
5
4
3
2
1✓
baby 80patient 16birth 5
✓How far your rating and your review count together can be trusted
G
gurpeet K.★★★★★ · 5 months ago

It was really wonderful experience creating life time memories. The way of handling the baby and my toddler during the photoshoot was beyond my expectations. We are really grateful and thankful for all the efforts done by Pete during this p...

Response from the owner1

Thank you for your wonderful review Gurpreet 🙏 It was a real pleasure meeting you all and creating these very special images for you. Have an awesome day and I hope to see you all again! 😊

M
Manoj J.★★★★★ · 5 months ago

Pete was great to work with. Had great output.

Response from the owner

Thank you Manoj! 😊🙏

Google reviewsChristchurch photography · 194 businesses
You are #25 for your Google reviews
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Pete Prue Photography shows a very high overall health on Google Maps, with strong borough visibility and top rankings for multiple local keywords. The business ranks highly in Sydenham and surrounding areas, indicating solid local presence and consistent performance. The main opportunity is to maintain updates to keep rankings stable and possibly tighten gaps in broader region coverage.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.9Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
portrait studio
✓Top three for "portrait studio" in 20 suburbs, seen in 66
1
Pete Prue Photography✓5.0 ★ (114) · Photographer
2
Soul Creative Studio5.0 ★ (77) · Photographer
3
Photosynthesis5.0 ★ (26) · Photographer
4
Mona Studio5.0 ★ (3) · Photographer
Map positionsChristchurch photography · 194 businesses
You are #2 for map positions
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Pete Prue Photography shows a solid overall health score of 6.4 out of 10, indicating above-average presence, but there are clear gaps in platform coverage. The two strongest confirmed assets are outstanding Facebook and Instagram profiles, both with very high trust scores. Opportunities lie mainly in expanding on TikTok, Neighbourly, LinkedIn, Fresha, and LinkedIn Company Page.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/pete_prue_photography) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.6Strong
What customers seeWhere you rank
9:41
Gpete prue photography sydenham
AllImagesMapsNews
FacebookpetepruephotographyPete Prue Photography | Facebook✓
Instagrampete_prue_photographyPete Prue Photography | Instagram✓
Infobelpete_prue_photographyPete Prue Photography | Infobel✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch photography · 194 businesses
You are #28 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokInfobelYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
Pete Prue Wedding Photography✓
141 followers 2
I'm a Christchurch based photographer offering a range of Wedding Photography services. Please contact me on 020 4117 6043 for more information.
FollowMessage
🌐 maps.google.com3
☎ +64 20 4117 6043✓
PostsAboutPhotosReviews
Facebook pageChristchurch photography · 194 businesses
You are #95 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Pete Prue Photography has a very strong on-page SEO health score of 8.8 out of 10. This indicates solid technical setup with adequate content. The most notable findings are a relevant meta description and a valid favicon, while opportunities include refining the meta description length, adjusting the title tag, removing frames, improving text-to-page size ratio, and adding an H1 tag.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Meta descriptionThe length of your search summary is close enough now that most people see all of it, so the gain left is in the words: one concrete reason to ring you beats another description of what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒petepruephotography.nz✓✓
✓On-page score
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch photography · 194 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Pete Prue Photography shows a solid overall health in its website traffic with a high health score of 8.3 out of 10. The strongest insight is strong organic traffic value in the 50-75% range and local traffic, while paid traffic is not yet developed. Key opportunities focus on starting small paid campaigns and boosting content, backlinks, and landing pages to convert interest into customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
What customers seeWhere you rank
9:41
Gphotography service sydenham
AllMapsImagesShopping
321No ads from you on any search
www.redboxphotography.co.nzRedbox Photo & Frame NZ - Christchurch
www.redboxphotography.co.nzPhotography Studio Hire - Christchurch
www.petepruephotography.nzPROFESSIONAL HEADSHOTS | PetePrue Photography

Service Description. Professional Headshots in the warmth and comfort of my studio or for multiple participants I can come to your place of work. Read more

www.neighbourly.co.nzPhotographers in Sydenham
About 50 visits a month from search, across 33 searches
Google search and trafficChristchurch photography · 194 businesses
You are #34 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Pete Prue Photography's published hours align reasonably well with local demand, with many weekday midday slots matching popular search times. There are no high-demand periods when the studio is closed, so no missed peak opportunities. A small proportion of hours are open during lower-demand windows - early mornings and late evenings - which could be trimmed to improve efficiency without hurting customer access.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.1Strong
What customers seeWhere you rank
9:41
Pete Prue Photography
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Monday · Sydenham
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Sydenham look   You are shut
Opening hoursChristchurch photography · 194 businesses
You are #18 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#4of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #4 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 194 photography businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for