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Phil Murfitt Orthodontist

Orthodontist · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Phil Murfitt Orthodontist

Orthodontist · St Albans, Christchurch

Where you stand#123of 210 dentists
Overall health4.2/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

07Google search and traffic5.801Google listing5.402Reviews4.405Facebook page3.808Opening hours3.304Listings and social2.303Map positions2.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Phil Murfitt Orthodontist is an orthodontic practice in Saint Albans, Christchurch. The clinic provides orthodontic care including braces and retainer management, with a focus on clear explanations and patient support. Reviews note helpful, professional staff and prompt attention to emergencies. The practice presents as a local clinic offering ongoing aftercare and family-focused treatment.

Phil Murfitt Orthodontist is an orthodontic practice located in Saint Albans, Christchurch. The clinic identifies as a provider of orthodontic treatment and related services for children and adults, operating from a neighbourhood setting in Christchurch.

Services described and reflected in public material include orthodontic treatments such as braces and retainer care, with the practice arranging follow-up checks and ongoing aftercare. Online information and patient comments indicate provision of emergency appointments for retainer problems and a willingness to discuss treatment options openly.

Customers commonly describe clear explanations of issues, supportive communication and helpful, friendly staff. Reviews emphasise honest recommendations about the best course of action and a team that follows up with aftercare checks. Several comments mention positive outcomes for children's orthodontic concerns and relief when emergency retainer support was available during travel.

Locally, Phil Murfitt Orthodontist is presented as a neighbourhood orthodontic clinic focused on patient communication, practical retainer management and family care. The available material highlights a patient-centred approach with an emphasis on follow-up and accessibility for common orthodontic needs.

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01Google listingMarketbase business report

Your Google listing

Phil Murfitt Orthodontist shows average health on Google Business Listing with several basic details in place. Key strengths include claimed status, a visible listing title, open-for-business status, and a website link plus a phone number. The main opportunity is to improve the listing description and to add more high-quality photos to boost engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Phil Murfitt Orthodontist
2
Phil Murfitt Orthodontist✓✓
4.6 ★★★★★ (25)
Orthodontist · St Albans3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch dentists · 210 businesses
You are #97 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Phil Murfitt Orthodontist shows below-average overall health on Google reviews with a 4.1 out of 10. The top opportunities focus on engaging with customers through replies and continuing to improve the rating and review volume. Notably, response rate is zero, but rating confidence is strong and reviews count is improving.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Phil Murfitt Orthodontist
OverviewReviewsPhotosAbout
4.6★★★★★25 reviews 3
5
4
3
2
12
friendly team 4retainer 3orthodontist 2
Google reviewsChristchurch dentists · 210 businesses
You are #119 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Overall health for the business on Google Maps is 2.1 out of 10, indicating low visibility. The strongest findings show solid rankings for multiple orthodontist queries in nearby suburbs, with the top positions in Mairehau, St Albans, and Belfast. There is notable opportunity to push local visibility higher.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
1Top three for "orthodontist" in 2 suburbs, seen in 51
1
Lumino St Albans - Lumino The Dentists4.1 ★ (67) · Orthodontist
2
Phil Murfitt Orthodontist24.6 ★ (25) · Orthodontist
3
Sweet Tooth Dental St Albans4.9 ★ (7) · Orthodontist
4
Antoun | Nichols Orthodontics Merivale5.0 ★ (34) · Orthodontist
Map positionsChristchurch dentists · 210 businesses
You are #164 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and social presence for Phil Murfitt Orthodontist shows an overall health score of 2.0 out of 10, indicating low overall health. The strongest completed achievement is a LinkedIn profile that is up to date, which helps reach more customers through professional networking. Key opportunities focus on establishing active profiles on Instagram and Facebook, and creating listings on TikTok, GrabOne, and Neighbourly to improve local visibility.

Strengths

  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/phil-murfitt-orthodontist) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/phil-murfitt-orthodontist-saint) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Gphil murfitt orthodontist st albans
AllImagesMapsNews
Healthpointphil-murfitt-orthodontistPhil Murfitt Orthodontist | Healthpoint✓
White Pagesphil-murfitt-orthodontist-saintPhil Murfitt Orthodontist | White Pages✓
LinkedInphil-murfit-5815487aPhil Murfitt Orthodontist | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch dentists · 210 businesses
You are #161 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointWhite PagesLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
phil murfitt orthodontist st albans
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch dentists · 210 businesses
You are #130 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Phil Murfitt Orthodontist shows average on-page health with a few solid elements in place. Strengths include a valid favicon, a relevant meta description, a compact page under 256KB, an SEO-friendly URL and sufficient plaintext length. Key issue areas include missing meta description and H1 tag and a need to improve title tag balance and overall on-page score.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒philmurfitt.co.nz✓✓
✓Favicon
1Meta description
2On-page score
3Page title
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website traffic health for Phil Murfitt Orthodontist is 5.3 out of 10, indicating average performance. Key findings show paid traffic has no measurable spend yet and organic visibility is starting to improve, with room to grow through backlinks and content. Focus on small paid campaigns and further organic optimisation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Phil Murfitt OrthodontistNot in these results3
About 204 visits a month from search, across 14 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #88 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Phil Murfitt Orthodontist's opening hours align moderately with local demand: 42 weekly hours fall into well-aligned peak windows, notably mid-morning and mid-afternoon on weekdays. Several high-demand periods remain closed, especially Friday afternoons and Saturday mornings, representing clear missed bookings. No time is open during low-demand windows, so current schedule is efficient but could capture more business by modestly extending hours into specific popular slots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.3Room to grow
What customers seeWhere you rank
9:41
Phil Murfitt Orthodontist
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-2pm
SaturdayClosed
SundayClosed
Popular times Saturday · St Albans
8a9a10a11a12p1p2p3p4p
When people in St Albans look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #141 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#123of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #123 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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