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Precision Aesthetics Clinic

Skin care clinic · Kaiapoi Centre, Christchurch

What your customers see when they look for you, and where that puts you among 112 Christchurch dermatology & skin care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dermatology & skin care · 112 businesses
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Executive summaryExclusive Marketbase business report

Precision Aesthetics Clinic

Skin care clinic · Kaiapoi Centre, Christchurch

Where you stand#69of 112 dermatology & skin care businesses
Overall health3.9/10across the eight areas

Going well

04Listings and social9.203Map positions7.701Google listing6.9

Where we can help

02Reviews5.507Google search and traffic3.905Facebook page3.708Opening hours1.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Precision Aesthetics Clinic is a boutique dermatology and skin care practice in Kaiapoi offering evidence-based aesthetic treatments and women's wellness support. Founded by nurse practitioner Dawn Woods, the clinic focuses on personalised, professional care with onsite parking, wheelchair access and appointment-only bookings. Services emphasise education, safety and harmonious results.

Precision Aesthetics Clinic is a boutique dermatology and skin care practice based in Kaiapoi, North Canterbury. Founded by nurse practitioner Dawn Woods, the clinic opened in 2018 and moved to a purpose-designed location in 2023, positioned about 15-20 minutes from Christchurch city and the airport.

The clinic specialises in aesthetic skin treatments and women's wellness with a particular focus on perimenopause and menopause care. Services are presented as evidence-based and delivered by a clinician who emphasises ongoing education and professional development. Treatments are personalised and intended to support both aesthetic and preventive health needs.

Customers describe thorough consultations and a professional, attentive approach to care. Review themes include detailed health history reviews, effective hormone-related support, positive experiences with anti-wrinkle procedures and friendly, reassuring clinic interactions. Appointments are by booking only and the clinic aims to provide a calm, private setting for treatments.

Precision Aesthetics stands out locally as a nurse-led clinic combining aesthetic services with women's hormone and wellness support. Practical features include onsite parking, wheelchair access and a booked-appointments model. The clinic's focus on education, evidence-based treatments and a relaxed, private environment defines its local character.

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01Google listingMarketbase business report

Your Google listing

Precision Aesthetics Clinic shows a very high overall health on the Google Business Listing, with key details present and verified. The main strengths are the claimed status, phone number, website link, and open-for-business display, which support easy customer contact and accurate availability information.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
6.9Good
What customers seeWhere you rank
9:41
Tiles © Esri
Precision Aesthetics Clinic
2
Precision Aesthetics Clinic✓✓
4.9 ★★★★★ (12)
Skin care clinic · Kaiapoi Centre1
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Founded by NP Dawn Woods, A Nurse practitioner who has worked in multiple specialties areas during her 30 year plus career. Dawn first started out in the Aesthetics industry in 2016, after her own personal journey with skin difficulty’s. Dawn believes the importance of education and professional development is at the forefront of delivering safe, effective quality aesthetic treatments, that are evidenced based, providing patients harmonious results. Dawn is passionate about aesthetics and women’s wellness with a holistic focus on perimenopause / menopause for preventive future health. There is onsite parking available with wheelchair access. The clinic is open by appointments only, you can see availability’s when you choose book now.

3
Google listingChristchurch dermatology & skin care · 112 businesses
You are #35 for your Google listing
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02ReviewsMarketbase business report

Your reviews

The Precision Aesthetics Clinic shows a high health score for Google reviews, indicating solid customer feedback and engagement. Key findings include steady rating improvement and an active review presence, with strong engagement in responses. The main opportunities are to maintain momentum on rating confidence and continue expanding total reviews, while keeping the high standard of responses.

Strengths

  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing all of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Precision Aesthetics Clinic
OverviewReviewsPhotosAbout
4.9★★★★★12 reviews 2
5
4
3
2
13
microdermabrasion 2
1How far your rating and your review count together can be trusted
E
Emmy B.★★★★★ · a month ago

Dawn Woods took an hour to go over my entire health history and found the diagnosis that I have been needing my entire life. Since the first appt everything changed. My PMDD symptoms calmed significantly. Perimenopause is now a time where I...

Response from the owner✓

Thank you Emmy, for such a thoughtful review!

L
Liz R.★★★★★ · 7 months ago

Dawn provides exceptional care, skill and comprehensive treatment pathways for all things womens hormones! I am currently in her care for postnatal and perimenopausal support and can quite honestly say Dawn has saved my life. She is incredi...

Response from the owner

Thank you Liz

Google reviewsChristchurch dermatology & skin care · 112 businesses
You are #51 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Precision Aesthetics Clinic in Kaiapoi shows a solid overall health on Google Maps with a 7.7/10 score. The top opportunities focus on strengthening presence across more local suburbs while continuing to rank well within the suburb/borough. Top keywords indicate strong positioning for dermatology and cosmetic services in Kaiapoi.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
skin care clinic
1Top three for "skin care clinic" in 3 suburbs, seen in 5
1
Simply Ben Aesthetics5.0 ★ (2) · Skin care clinic
2
Precision Aesthetics Clinic24.9 ★ (12) · Skin care clinic
3
Face & Body Essentials5.0 ★ (37) · Skin care clinic
4
Absolute Beauty Therapy Clinic4.9 ★ (51) · Skin care clinic
Map positionsChristchurch dermatology & skin care · 112 businesses
You are #27 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Precision Aesthetics Clinic shows a very high health score and strong social presence. Key strengths include outstanding Facebook and Instagram profiles, and a well-maintained LinkedIn Company listing and GrabOne presence. The main opportunity areas involve completing profiles on TikTok, Neighbourly and Yellow Directory to improve local discoverability and trust among potential customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/precision-aesthetics-cosmetic-clinic) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.2Strong
What customers seeWhere you rank
9:41
Gprecision aesthetics clinic kaiapoi centre
AllImagesMapsNews
Instagramprecision.aesthetics.nzPrecision Aesthetics Clinic | Instagram✓
Facebookprecisionaesthetics.nzPrecision Aesthetics Clinic | Facebook✓
LinkedInprecision-aesthetics-cosmetic-clinicPrecision Aesthetics Clinic | LinkedIn✓
Infobelprecision_aesthetics_clinic_new_zealandPrecision Aesthetics Clinic | Infobel
GrabOnepartners/precision-aestheticsPrecision Aesthetics Clinic | GrabOne
Freshaabsolute-beauty-therapy-clinic-raven-quay-kaiapoi-MxEnqbFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch dermatology & skin care · 112 businesses
You are #10 for listings and social
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GoogleFacebookInstagramTikTokLinkedInInfobelGrabOneYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
facebook
precisionaesthetics.nz✓
571 followers 1
ABOUT US Consultations & treatments for Non-surgical facial rejuvenation, Come visit us 💫
FollowMessage
★ 4 reviews · recommended 3
🌐 linktr.ee/precisionaesthetics2
☎ +64 3-972 5498✓
PostsAboutPhotosReviews
Facebook pageChristchurch dermatology & skin care · 112 businesses
You are #71 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Precision Aesthetics Clinic presents a below-average on-page SEO health score with several notable strengths. The site already uses an SEO-friendly URL and a relevant meta description, supports HTTPS, avoids frames, and maintains sufficient text content. The main concerns are the missing meta description for some pages, favicon absence, and optimising title tag length to avoid truncation, all contributing to room for improvement.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒precisionaesthetics.co.nz✓
✓Page file size
✓H1 heading tag
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch dermatology & skin care · 112 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Precision Aesthetics Clinic's Website Traffic health sits at 3.9 out of 10, indicating below average performance and room for improvement. Key findings show paid traffic has not yet been measured and paid spend is unclear, while organic traffic is above the bottom quartile but benefits from ongoing SEO refinements. A clean pathway exists to start small paid campaigns and improve keyword coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Precision Aesthetics ClinicNot in these results
31About 45 visits a month from search, across 22 searches
Google search and trafficChristchurch dermatology & skin care · 112 businesses
You are #69 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Precision Aesthetics Clinic has no published opening hours, so temporal alignment cannot be measured and the health score is very low. Without hours, the clinic shows no recorded strong alignment with local demand and likely misses popular search windows. Adding clear, customer-facing hours will let the clinic identify peak times and reduce missed opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.0Room to grow
What customers seeWhere you rank
9:41
Precision Aesthetics Clinic
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch dermatology & skin care · 112 businesses
You are #101 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#69of 112 Christchurch dermatology & skin care businesses
9:41
Christchurch dermatology & skin careOverall · 112 businesses
You are #69 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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