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Rangiora Eyecare by OPSM

Optometrist · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Rangiora Eyecare by OPSM

Optometrist · Rangiora North East, Christchurch

Where you stand#10of 49 optometrists
Overall health8.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Rangiora Eyecare by OPSM is an optometry clinic in Rangiora offering eye tests, glasses, contact lenses and sunglasses. They state decades of experience and provide access to OPSM's brands and buying-online options. The practice emphasises personalised fittings and advanced optical technology delivered by optometrists and dedicated staff for routine eye care and eyewear selection.

Rangiora Eyecare by OPSM is an optometrist practice located in Rangiora. It presents core optometry services from eye examinations to prescription eyewear and contact lens fittings, and it operates under the OPSM brand. The clinic's online presence promotes buying options and displays a range of frames, sunglasses and lens offerings.

The practice highlights services including contact lenses, glasses and sunglasses, plus a selection of brands and lens types. Website content refers to optometry services and useful customer information, and the clinic lists offers and buying-online options. Staff provide fittings and adjustments as part of eyewear purchases and follow-up care.

Customers commonly describe staff as professional, helpful and calming, noting attentive service during fittings and follow-ups. Several reviews praise staff members by name for making appointments relaxed and for listening to concerns when glasses needed adjustment. One review expresses dissatisfaction after the clinic became part of OPSM, referencing staff changes and a loss of previous local ownership.

Locally, Rangiora Eyecare by OPSM presents itself as a full-service optometrist offering standard eye care, a choice of branded frames and lenses, and online buying options. The combination of in-store fittings and accessible eyewear choices, together with staff-focused patient interactions, is presented as the clinic's practical local offering.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Rangiora Eyecare by OPSM shows a strong claim and consistent listing details with a clear health status, but there is room to improve the description. Overall health is moderate, indicating solid basics yet potential for higher completeness.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 5 of them.
5.4Room to grow
9:41
Tiles © Esri
Rangiora Eyecare by OPSM✓✓
3.9 ★★★★★ (33)
Optometrist · Rangiora North East2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Seeing clearly is a precious gift we should never take for granted. Rangiora EyeCare Optometrists is now part of the OPSM family, we’re committed to caring for eyes and making sure your vision is the best it can be. With decades of experience, we pride ourselves on providing a range of advanced optical technology for customised eye-care solutions from our dedicated professionals and optometrists.

1
Google listingChristchurch optometrists · 49 businesses
You are #23 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Rangiora Eyecare by OPSM shows a low overall health score in Google reviews, indicating room for improvement in engagement and rating depth. The business has started collecting reviews and shows some momentum, but there is no response to existing reviews yet. Key opportunities focus on maintaining rating gains, start responding to reviews, and continue building the reviewer base.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.9Room to grow
9:41
Rangiora Eyecare by OPSM
OverviewReviewsPhotosAbout
3.9★★★★★33 reviews
5
4
3
2
13
efficient 3glasses 3caring optometrist 2eye test 2helpful advice 2caring staff 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #35 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Rangiora Eyecare by OPSM shows an overall health score of 3.4 out of 10 for Google Maps search visibility, meaning performance is below average. The borough presence has improved but remains a work in progress. Top opportunities focus on lifting aggregate maps visibility and continuing to strengthen the Rangiora suburb presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
1.9Room to grow
9:41
1234Tiles © Esri
1Top three for "eye care center" in 5 suburbs, seen in 6
1
Eye-Dentity Optical5.0 ★ (24) · Optometrist
2
Rangiora Eyecare by OPSM23.9 ★ (33) · Optometrist
3
Park View Optometrists4.8 ★ (6) · Optometrist
4
Specsavers Optometrists & Audiology - Rangiora4.7 ★ (282) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #40 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Rangiora Eyecare by OPSM shows very high social presence health with a 9.1/10 overall. The strongest strengths are outstanding Facebook, Instagram and TikTok profiles, and a solid Yellow Directory listing. The top opportunities focus on adding missing listings on Neighbourly, GrabOne, TikTok Directory, Yellow Profile and LinkedIn Company to improve discoverability and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
10.0Strong
9:41
Grangiora eyecare by opsm rangiora north east
AllImagesMapsNews
FacebookOPSM.AU.NZRangiora Eyecare by OPSM | Facebook✓
InstagramopsmRangiora Eyecare by OPSM | Instagram✓
Tiktok@opsmofficialRangiora Eyecare by OPSM | Tiktok✓
Healthpointrangiora-eyecare-by-opsmRangiora Eyecare by OPSM | Healthpoint
Yellow/rangiora/optometristsRangiora Eyecare by OPSM | Yellow1
White Pagesrangiora-eye-care-3Rangiora Eyecare by OPSM | White Pages
Infobelrangiora_eyecare_by_opsmRangiora Eyecare by OPSM | Infobel
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #1 for listings and social
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GoogleFacebookInstagramTikTokHealthpointYellowWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
9.8Strong
9:41
facebook
OPSM✓
69.1K followers ✓
From our latest technology for eye tests to helping our customers find their perfect pair from our wide range of brands, we've been dedicated to everyday excellence since 1932.3
FollowMessage
🌐 dropbox.com/scl/fi/h2ze6fdyx3fvknkepb7vn/OPSM-Spring-Colouring-Competition-Sheet.pdf?rlkey=xhb2m301ph3ymaqtxsw537i9y&st=ncgkaogd&e=1&dl=0✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Rangiora Eyecare by OPSM shows a solid on-page SEO health with a score of 8.1 out of 10. The most notable strengths are a valid favicon, an SEO-friendly URL, fast page load under 3 seconds, and concise content. The top opportunities focus on reducing render-blocking resources, refining meta description length, and nudging the title tag into the ideal zone while keeping the text-to-page ratio high and readable.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠opsm.co.nz3✓
✓Separate sites linking to you
✓Pages linking to you
1The shape of your link profile
2On-page score
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Rangiora Eyecare by OPSM shows a strong website traffic Health score of 8.5 out of 10. Organic metrics are high, with top 10% organic traffic and excellent local keyword coverage. Paid traffic metrics show room for growth, with paid traffic value in the bottom quartile and paid traffic volume improving but still below peers.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
9:41
Goptometrist rangiora north east
AllMapsImagesShopping
eyedentityoptical.co.nzHome - eye-dentity optical %
www.opsm.co.nzRangiora Eyecare CAN | Book An Appointment

Eyecare 42 High Street, Rangiora, CAN, 7400 Tel: (03) 313 8811. HOURS Mon08:30am - 05:30pm Tue08:30am. Sat09:00am - 05:30pm SunClosed

✓
www.specsavers.co.nzSpecsavers Rangiora Optometrist & Audiology
✓✓About 51,331 visits a month from search, across 2,309 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Rangiora Eyecare by OPSM generally matches local demand during weekday mid-mornings and lunchtime, especially on Tuesday and Thursday and at Saturday midday. The practice is closed on Sunday when several midday and afternoon slots show strong customer interest, representing clear missed opportunities. No low-demand open hours were found, so opening longer at targeted Sunday times could be the most efficient change.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.3Good
9:41
Rangiora Eyecare by OPSM
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
Saturday9am-5:30pm
SundayClosed
Popular times Sunday · Rangiora North East
10a11a12p1p2p3p4p
When people in Rangiora North East look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #19 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#10of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #10 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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