marketbaseExclusive Marketbase Report
Prepared for

Reform Ferrymead

Pilates studio · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 115 Christchurch yoga & pilates.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch yoga & pilates · 115 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Reform Ferrymead

Pilates studio · Brookhaven-Ferrymead, Christchurch

Where you stand#12of 115 yoga & pilates
Overall health9.0/10across the eight areas

Going well

07Google search and traffic9.305Facebook page8.208Opening hours8.003Map positions7.702Reviews7.504Listings and social6.5

Where we can help

01Google listing3.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Reform Ferrymead is a boutique reformer Pilates studio in Ferrymead, Christchurch, located at 1063 Ferry Road. It is the second studio owned by Alyse and Olivia, offering an intimate training environment with a dedicated private room for 1:1 and 2:1 sessions. The studio emphasises thoughtful programming, strong coaching and a community-driven atmosphere.

Reform Ferrymead is a boutique reformer Pilates studio in Ferrymead, Christchurch, located at 1063 Ferry Road. It is described as the second studio owned by Alyse and Olivia and sits among local shops, providing a compact, community-focused training space that mirrors the standards of the wider Reform Fitness network.

The studio's offerings include group reformer classes and personalised sessions, with a dedicated 1:1 and 2:1 private room for tailored coaching. Programming is described as thoughtful and athletic, and the space is set up to support strong, hands-on coaching in an intimate environment rather than a large gym setting.

Customers consistently mention friendly, energetic instructors and a varied class format, noting that classes are different from session to session and adaptable for different fitness levels. Reviews highlight a supportive atmosphere where clients feel challenged yet helped, appreciate clear guidance from instructors, and value the engaging class structure and well-managed timetable.

Locally, Reform Ferrymead positions itself as a smaller studio with the same standards and depth of experience as its sister site. Its boutique scale, private session options and focus on strong coaching are distinguishing features for customers seeking reformer Pilates in Ferrymead and the wider Christchurch area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Reform Ferrymead's Google Business Listing shows a below-average overall health score of 3.9/10, indicating room for improvement in listing completeness and engagement. The most important findings are that a website link, phone number, and claimed status are in place, while the listing lacks a meaningful description and a logo. Photos are performing well relative to peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Reform Ferrymead
3
Reform Ferrymead✓✓
5.0 ★★★★★ (41)
Pilates studio · Brookhaven-Ferrymead
Open 7 days · late Mon, Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch yoga & pilates · 115 businesses
You are #78 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Reform Ferrymead shows a high overall health in Google reviews, with consistently strong customer satisfaction and a solid review base. The standout finding is the top‑10% star rating, indicating excellent perceptions from clients. A key gap is the lack of responses to reviews, which can erode trust if not addressed.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
7.5Good
What customers seeWhere you rank
9:41
Reform Ferrymead
OverviewReviewsPhotosAbout
5.0★★★★★41 reviews 3
5
4
3
2
1✓
instructors 19vibe 16hard classes 6varied classes 5form correction 4reformer pilates 4
2How far your rating and your review count together can be trusted
Google reviewsChristchurch yoga & pilates · 115 businesses
You are #29 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Reform Ferrymead shows very high visibility on Google Maps, indicating strong local presence and dependable appeal to nearby customers. The overall health score is 9.4 out of 10, with borough-specific results in the top 10 percent. The strongest keywords reflect the studio's niche in pilates and yoga in Brookhaven-Ferrymead and nearby suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
pilates studio
1Top three for "pilates studio" in 5 suburbs, seen in 25
1
Reform Ferrymead25.0 ★ (41) · Pilates studio
2
Strong Pilates4.9 ★ (42) · Pilates studio
3
Centred Pilates Studios5.0 ★ (14) · Pilates studio
4
Prana Pilates5.0 ★ (5) · Pilates studio
Map positionsChristchurch yoga & pilates · 115 businesses
You are #27 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Reform Ferrymead shows solid health given a 4.7/10 overall. Strengths include outstanding Instagram and Facebook presence, indicating strong audience trust and reach. The most important opportunities lie in expanding on TikTok, and ensuring listings on GrabOne, Neighbourly, LinkedIn, and Yellow Profile are complete and current.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Greform ferrymead brookhaven-ferrymead
AllImagesMapsNews
FacebookreformfitnessnzReform Ferrymead | Facebook✓
InstagramreformfitnessnzReform Ferrymead | Instagram✓
ClassPass Studiostrong-pilates-ferrymead-christchurchFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch yoga & pilates · 115 businesses
You are #41 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokClassPass StudioYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
facebook
Reform Fitness & Dynamic Reformer Pilates✓
28.3K followers ✓
We offer Premium Dynamic Reformer Pilates in our boutique fitness studios around NZ2
FollowMessage
★ 13 reviews · recommended 3
🌐 bit.ly/m/Reform-Fitness✓
PostsAboutPhotosReviews
Facebook pageChristchurch yoga & pilates · 115 businesses
You are #21 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Reform Ferrymead shows an overall on-page SEO health of 4.7 out of 10, indicating a below-average status that needs focused improvement. The strongest points include a valid favicon, a clear title tag, an SEO-friendly URL, fast page load under 3 seconds, and a relevant meta description. Primary opportunities lie in reducing render-blocking resources, ensuring an H1 tag, and refining meta description and title tag lengths.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠reformfitness.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Page title
3On-page score
Your websiteChristchurch yoga & pilates · 115 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Reform Ferrymead shows a very healthy Website Traffic profile with a health score of 9.0 out of 10. The strongest results are in organic traffic, where value and total visits rank very highly locally, while organic keyword coverage is also excellent. Paid traffic remains solid, with room to edge higher through data-driven optimisation and better landing-page trust signals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than most businesses advertising here.
  • 2
    Monthly ad visitsYou are getting a small number of visitors from paid search, fewer than most businesses advertising here.
  • 3
    Search terms you advertise onYour ads cover fewer search terms than most businesses advertising here, so there are few searches where you appear at the top.
6 checks on your search and traffic. You're seeing 3 of them.
9.3Strong
What customers seeWhere you rank
9:41
Gpilates brookhaven-ferrymead
AllMapsImagesShopping
strongpilates.com.auFerrymead - STRONG Pilates
www.reformfitness.co.nzFerrymead | Reform Fitness NZ

FERRYMEAD. 1063 Ferry Road, Ferrymead. The little sister to Colombo Street, Reform Ferrymead is the second studio owned by Alyse and Olivia. Smaller in size ... Read more

www.facebook.comStrong Pilates Ferrymead | Christchurch
About 24,535 visits a month from search, across 1,067 searches
Google search and trafficChristchurch yoga & pilates · 115 businesses
You are #9 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Reform Ferrymead's opening hours largely match Christchurch demand, with 63 weekly peak hours open and no low-demand hours. Strong alignment includes Tuesday 5-6pm and Thursday 5-6pm, plus Saturday 9am. Missed opportunities include being closed Sunday 10am, Friday midday-1pm, and Monday 6am and 7pm. Consider testing limited opening at these popular times to capture extra bookings without increasing low-demand hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
8.0Strong
What customers seeWhere you rank
9:41
Reform Ferrymead
OverviewReviewsPhotosAbout
Hours 1
Monday7am-7pm
Tuesday6am-7:30pm
Wednesday6am-7pm
Thursday6am-7:30pm
Friday7am-11:30am
Saturday8am-11am
Sunday8am-10am
Popular times Friday · Brookhaven-Ferrymead
5a6a7a8a9a10a11a12p1p2p3p4p
When people in Brookhaven-Ferrymead look   You are shut
Opening hoursChristchurch yoga & pilates · 115 businesses
You are #24 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#12of 115 Christchurch yoga & pilates
9:41
Christchurch yoga & pilatesOverall · 115 businesses
You are #12 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 115 yoga & pilates in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for