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Richard Suckling Optometrists

Optometrist · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Richard Suckling Optometrists

Optometrist · Spreydon, Christchurch

Where you stand#21of 49 optometrists
Overall health5.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Richard Suckling Optometrists is a family-run optometry practice in Spreydon, Christchurch offering comprehensive eye examinations and a full range of eyewear. The clinic provides contact lenses, prescription lenses and sunglasses, safety spectacles, accessories and on-site repairs, using digital retinal photography and advanced diagnostic equipment to assess vision and eye health.

Richard Suckling Optometrists is a Christchurch-owned, family-run optometry practice located in Barrington Mall, Spreydon. The clinic promotes comprehensive, regular eye examinations and positions itself as a local provider of accessible eye care.

Services include full eye examinations, contact lenses and solutions, frames, prescription lenses, sunglasses and prescription safety spectacles, along with accessories and on-site repairs. The practice states it uses leading diagnostic equipment including digital retinal photography, computerised visual field testing and scanning laser polarimetry (GDx VCC).

Customers commonly note friendly, helpful and knowledgeable staff, and describe professional service during eye tests and when selecting glasses. Reviews highlight prompt repairs and a willingness to assist with small fixes, and several customers mention multi-generational loyalty to the clinic.

Conveniently located in Barrington Mall with regular opening hours, Richard Suckling Optometrists presents as a locally focused provider combining clinical diagnostic capability with an emphasis on quality products at affordable prices. The family-run aspect and on-site equipment are practical features that distinguish the practice in the Spreydon area.

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01Google listingMarketbase business report

Your Google listing

Richard Suckling Optometrists shows a very healthy Google Business Listing with a 9.1/10 health score. The listing is claimed and verified, with a visible phone number and a website link, and the business status is clearly shown as open. The top takeaways are strong listing basics and a well-optimised description and photo presence, supporting visibility and trust among local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
9.2Strong
9:41
Tiles © Esri
3
Richard Suckling Optometrists✓✓
4.2 ★★★★★ (26)
Optometrist · Spreydon1
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Our eyes are our most highly evolved sense organs. We need to look after them. Comprehensive, regular, and thorough eye examinations are vital to good health and vision. Providing quality products at affordable prices. 'For best value in sight' Eye Examinations Contact Lenses and Solutions Frames Prescription Lenses Sunglasses Prescription Safety Spectacles Accessories If you want a check-up or are concerned about your vision, make an appointment to come in and see us. Our experienced and highly-trained team will give you the best possible eye care. We evaluate our clients using leading diagnostic equipment, digital retinal photography, computerised visual field examinations, and scanning laser polarimetry (GDx VCC).

2
Google listingChristchurch optometrists · 49 businesses
You are #5 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Richard Suckling Optometrists shows a below-average health score of 3.2/10 in Google reviews, indicating overall health needs attention. The most important findings point to a lack of response to reviews and a modest but growing review count. With continued focus on customer experiences and public engagement, the business can build trust and improve its standing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.1Room to grow
9:41
Richard Suckling Optometrists
OverviewReviewsPhotosAbout
4.2★★★★★26 reviews
5
4
3
2
13
selection of frames 3prescription submission 3eye test 3glasses frames selection 2calming environment 2new glasses 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #34 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Richard Suckling Optometrists shows a high overall health score on Google Maps at 7.9 out of 10, indicating strong visibility across searches with room to improve further. Top findings include solid performance in suburb/borough searches and strong rankings for eyewear and optometry-related terms. Focused improvements could lift aggregate visibility and push borough results into the top quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.5Good
9:41
123Tiles © Esri
1Top three for "optometrist" in 7 suburbs, seen in 33
1
Barrington Eye Care4.5 ★ (48) · Optometrist
2
Richard Suckling Optometrists24.2 ★ (26) · Optometrist
3
Dr. Specs5.0 ★ (245) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #18 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Richard Suckling Optometrists shows average overall health for social presence, with strong Instagram and a listed Yellow Directory. The main strength is the outstanding Instagram profile and a verified Yellow Directory listing, which helps visibility and trust. The strongest opportunities focus on establishing or improving profiles across Facebook, TikTok, Neighbourly, GrabOne and a TikTok directory to broaden reach.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/richard-suckling-optometrists) found via: Google search results.
  • ✓
    EyePro OptometristWe can see your EyePro Optometrist listing (https://eyepro.co.nz/richard-suckling-optometrists) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe found your Facebook Profile page through search alone.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
5.6Room to grow
9:41
Grichard suckling optometrists spreydon
AllImagesMapsNews
Healthpointrichard-suckling-optometristsRichard Suckling Optometrists | Healthpoint✓
InstagramrichardsucklingoptometristRichard Suckling Optometrists | Instagram✓
Yellow/lyttelton/optometristsRichard Suckling Optometrists | Yellow3
Healthpagesoptometrists-richard-suckling-optometristsRichard Suckling Optometrists | Healthpages
EyePro Optometristrichard-suckling-optometristsRichard Suckling Optometrists | EyePro Optometrist✓
FacebookRichardSucklingChChRichard Suckling Optometrists | Facebook1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #22 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYellowHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
8 checks on your Facebook page. You're seeing 5 of them.
5.6Room to grow
9:41
facebook
Richard Suckling Optometrist Christchurch✓
27 followers 2
FollowMessage
🌐 suckling.co.nz✓
☎ +64 28 418 4213✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #22 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Richard Suckling Optometrists has an average on-page SEO health score, indicating room for improvement in technical SEO factors. The most notable findings include absence of a meta description and render-blocking resources that affect load time. Strengths include an SEO-friendly URL, presence of an H1 tag, a valid favicon, and a compliant page size. The health context suggests prioritising meta description creation and performance enhancements.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒suckling.co.nz✓
✓Favicon
✓Page file size
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The overall health of the Website Traffic for Richard Suckling Optometrists sits at 5.1 out of 10, indicating average performance and room for improvement. The most important findings show limited paid traffic activity and modest organic value, with organic visibility already progressing past the 25th percentile. Focused paid campaigns and continued organic growth are key.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
5.2Room to grow
9:41
Goptometrist spreydon
AllMapsImagesShopping
21No ads from you on any search
www.healthpoint.co.nzOptometry • Spreydon, Canterbury
www.barringtoneyecare.co.nzBarrington Eye Care | Optometrist | Comprehensive Eye Tests
www.suckling.co.nzRichard Suckling Optometrists: Home

We're a Christchurch owned optometry practice. Mon - Sat 9am - 6pm Sun 10am - 5pm … 256 Barrington Street, Spreydon Christchurch

3
www.healthpoint.co.nzOphthalmology • Spreydon, Canterbury
About 296 visits a month from search, across 53 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #24 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Richard Suckling Optometrists shows strong timing alignment with several high-demand windows, notably Tuesday mornings (10-12), Thursday 11am and Saturday midday. The practice has no low-demand open hours, which keeps waste low, but it is closed during multiple popular windows-early mornings on Tuesday, Wednesday and Thursday and Thursday and Sunday evenings-so there is scope to capture more customers by modestly shifting a few opening hours.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists for hours that match demand.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Richard Suckling Optometrists
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-5pm
Opening hoursChristchurch optometrists · 49 businesses
You are #1 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#21of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #21 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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