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SBA Small Business Accounting Cashel

Accountant · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

SBA Small Business Accounting Cashel

Accountant · Christchurch Centre, Christchurch

Where you stand#63of 245 accountants
Overall health7.5/10across the eight areas

Going well

08Opening hours9.807Google search and traffic9.701Google listing9.302Reviews8.005Facebook page7.8

Where we can help

04Listings and social5.903Map positions3.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

SBA Small Business Accounting Cashel is a small-business accounting firm located in Christchurch Central City. The practice offers affordable, tailored accounting services using cloud platforms like Xero to streamline and secure financial data. The team focuses on freeing business owners from routine accounting tasks and provides personalised support and practical advice to help clients manage tax, reporting and day-to-day bookkeeping.

SBA Small Business Accounting Cashel is a small-business accounting firm based in Christchurch Central City. The practice states it focuses on supporting small business owners so they can concentrate on core activities rather than day-to-day accounts. The office is positioned on Cashel and presents itself as a local point of contact for Christchurch businesses.

The firm offers a range of affordable, tailored accounting services designed for small businesses. Services described include bookkeeping, tax filing and the use of current cloud accounting systems such as Xero to automate how client data is collected and processed. The practice emphasises secure handling of financial information through its systems and regular use of up-to-date technology.

Clients tend to report helpful guidance from the team and practical assistance through accounting tasks. Reviews mention personalised support when setting up processes, help with filing tax returns and step-by-step advice during onboarding. The practice is characterised by a friendly, professional team that aims to simplify routine financial administration for business owners.

Locally, SBA Small Business Accounting Cashel is distinguished by its small-business focus, use of cloud tools and an emphasis on affordability. The combination of tailored services, technology-driven workflows and client-oriented support defines how the firm presents itself to Christchurch small businesses seeking a straightforward accounting option.

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01Google listingMarketbase business report

Your Google listing

SBA Small Business Accounting Cashel shows solid Google Business health with a score of 8.4 out of 10, indicating strong completeness and optimisation. Key findings include that the listing is claimed and verified, with a visible open-for-business status and a direct website link, plus a visible phone number. The main opportunity focuses on maintaining a strong description as it nears the top tier locally.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 4 of them.
9.3Strong
What customers seeWhere you rank
9:41
Tiles © Esri
SBA Small Business Accounting Cashel
SBA Small Business Accounting Cashel✓✓
4.6 ★★★★★ (9)
Accountant · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At SBA we believe that most business owners should have the freedom to concentrate on what’s important to them, not doing their accounts. SBA has created a great range of affordable accounting services that are tailor-made for small businesses. We use the latest technology to make keeping track of your business by using systems like Xero that streamline and automate how your data is collected in the most secure way.

1
Google listingChristchurch accountants · 245 businesses
You are #18 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SBA Small Business Accounting Cashel shows a healthy Google review profile with a 7.6/10 health score and a solid review count, while engagement with reviews remains a key gap. The main finding is that response rate is zero, which can impact perceived trust, alongside continuing improvements in star rating and listing confidence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
8.0Strong
What customers seeWhere you rank
9:41
SBA Small Business Accounting Cashel
OverviewReviewsPhotosAbout
4.6★★★★★9 reviews
5
4
3
2
12
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #51 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SBA Small Business Accounting Cashel shows a below-average health score for Google Maps visibility, at 3.5 out of 10. The business ranks well for several local accounting keywords, indicating awareness in specific areas. The top opportunities focus on raising aggregate maps visibility and boosting the borough score to improve local presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
2Seen in 8 searches across Christchurch, top three in none
1
Swift Accounting4.9 ★ (17) · Accountant
2
Tax Link Christchurch4.6 ★ (22) · Accountant
3
Tax Matters Limited4.9 ★ (84) · Accountant
4
Jbee's Day to Day Accounting Services5.0 ★ (8) · Accountant
↓
SBA Small Business Accounting Cashel1Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #160 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SBA Small Business Accounting Cashel shows an above-average health score of 5.9 out of 10, indicating overall presence is decent but room to improve. The strongest verified asset is a robust Facebook presence with a very high trust score, along with an accurate LinkedIn Company listing. The main opportunities focus on expanding profiles on Instagram, TikTok, Yellow Directory, Yellow Profile and LinkedIn to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/sba-nz) found via: Google search results, Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Gsba small business accounting cashel christchurch centre
AllImagesMapsNews
FacebookSBASmallBusinessAccountingNZSBA Small Business Accounting Cashel | Facebook✓
LinkedInsba-nzSBA Small Business Accounting Cashel | LinkedIn✓
ServiceFinderSBA-Small-Business-Accounting-50268Found through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #100 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
7.8Good
What customers seeWhere you rank
9:41
facebook
SBASmallBusinessAccountingNZ✓
378 followers 2
At SBA we believe businesses should focus on growing their business and leave the accounting to the experts. With 80 branches nationwide, SBA are the small business & rental accounting experts. Conta...
FollowMessage
★ 1 reviews · recommended 1
🌐 sba.co.nz✓
☎ +64 800 999 722✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #54 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

SBA Small Business Accounting Cashel shows a below-average on-page SEO health score of 3.6/10. The site already achieves a fast page load time under 3 seconds, which supports user experience. Key findings highlight missing meta description, missing title tag, and no detected on-page SEO score, creating a weak baseline for visibility.

Strengths

  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠sba.co.nz
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

SBA Small Business Accounting Cashel shows a very healthy website traffic profile, with strong organic momentum and local reach, supported by top-tier organic metrics and SERP presence. The standout finding is the exceptionally high value of organic traffic and sustained local rankings, indicating established visibility and trust, while paid traffic remains an opportunity to begin small, targeted experimentation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
9.7Strong
What customers seeWhere you rank
9:41
Gaccountant christchurch centre
AllMapsImagesShopping
321No ads from you on any search
sba.co.nzSmall Business Accountant Christchurch Central

SBA is your local small business accountant in Christchurch Central. Monthly and annual accounting service available. Help with your bookwork, GST, tax ...

www.nexia.co.nzNexia Christchurch | Chartered Accountants & Business ...
About 3,253 visits a month from search, across 369 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #8 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

SBA Small Business Accounting Cashel's opening hours show clear alignment with mid-week demand, especially strong on Thursday mornings and early afternoons when searches peak. The practice is closed during several high-demand weekend windows - notably Sunday mornings and midday and Saturday late afternoon - presenting measurable missed opportunities. There are no low-demand open hours, so hours are efficient but could be extended selectively into weekends.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
SBA Small Business Accounting Cashel
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#63of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #63 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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