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SBA Small Business Accounting Hornby

Accountant · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

SBA Small Business Accounting Hornby

Accountant · Hornby-Islington, Christchurch

Where you stand#46of 245 accountants
Overall health8.2/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

SBA Small Business Accounting Hornby provides accounting, payroll and tax services from its Hornby office in Christchurch. They work with Xero, MYOB, QuickBooks, cashbooks and manual records, offer different billing options, and have parking at the door. The practice is focused on affordable, friendly and efficient support for small businesses and property investors.

SBA Small Business Accounting Hornby is an accounting practice based in the Hornby suburb of Christchurch. Owned by Sally White, the firm presents itself as a local accountant serving small businesses and property investors in the area.

Services include accounting, payroll and tax support, with the ability to work with Xero, MYOB and QuickBooks as well as cashbooks or manual records. Different billing options are available, and the practice notes it can support business or property investment accounting needs.

Customers describe interactions as professional, timely and helpful, with the team taking routine tax and accounting tasks off clients' hands. Review themes highlight clear advice, reduced stress around tax returns and a friendly, efficient approach from Sally and her teams.

Locally, SBA Hornby positions itself as an affordable, client-focused accountant with convenient on-site parking. The combination of small-business experience, software flexibility and emphasis on straightforward service is presented as the practice's practical offering for Hornby and Christchurch clients.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

SBA Small Business Accounting Hornby shows strong listing health with a clear phone number and a verified claim. The overall health score is 8.3 out of 10, indicating high completeness. The most important findings are: a live website link and a claimed status, enabling full control and direct customer access, plus an open-for-business status that informs customers of availability.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 5 of them.
8.5Strong
9:41
Tiles © Esri
1
SBA Small Business Accounting Hornby✓✓
5.0 ★★★★★ (13)
Accountant · Hornby-Islington
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Give us your accounting, payroll or tax worries, and we’ll take care of them for you. We can work with Xero, MYOB, Quickbooks, cashbooks or manual records. Different billing options are available and we have parking right at the door. We offer an affordable, friendly and efficient accounting and tax service for everybody. This is what we do, and we take pride in doing it well.

2
Google listingChristchurch accountants · 245 businesses
You are #38 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

SBA Small Business Accounting Hornby shows a very strong Google review health score at 9.3 out of 10, with an excellent star rating and a strong review count. The key takeaway is exceptional customer satisfaction reflected in the top 10% star rating. The main area for improvement is not yet engaging with reviews, as there are no responses to customer feedback.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.3Strong
9:41
SBA Small Business Accounting Hornby
OverviewReviewsPhotosAbout
5.0★★★★★13 reviews 3
5
4
3
2
1✓
advice 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #19 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

SBA Small Business Accounting Hornby shows a high level of visibility on Google Maps with a 7.3 out of 10 health score. The top opportunities focus on maintaining strong local presence in the suburb and expanding reach across nearby suburbs. Strong performance on key local keywords supports awareness among tax and accounting needs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.3Strong
9:41
1234Tiles © Esri
1Top three for "accountant" in 2 suburbs, seen in 9
1
Hornby Accounting5.0 ★ (3) · Accountant
2
Robert Purchas & Associates5.0 ★ (3) · Accountant
3
SBA Small Business Accounting Hornby25.0 ★ (13) · Accountant
4
Accubooks Solutions NZ0.0 ★ (0) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #43 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

SBA Small Business Accounting Hornby shows a solid health score with room to grow its social presence. Key strengths include an active Facebook profile with a very high trust score and connected LinkedIn profiles for both personal and company pages. The business already reaches clients via Neighbourly, reinforcing local visibility and trust, while opportunities focus on expanding Instagram, TikTok and directory listings.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/sba-nz) found via: Google search results, Your website.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/sba-small-business-accounting-hornby-halswell) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.1Good
9:41
Gsba small business accounting hornby hornby-islington
AllImagesMapsNews
OpenLocallysba-small-business-accounting-hornby-halswellSBA Small Business Accounting Hornby | OpenLocally✓
FacebookSBASmallBusinessAccountingNZSBA Small Business Accounting Hornby | Facebook✓
LinkedInsba-nzSBA Small Business Accounting Hornby | LinkedIn✓
Neighbourlyaccountants/canterbury-region/christchurch/hornbyFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #72 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyLinkedInNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
7.8Good
9:41
facebook
SBASmallBusinessAccountingNZ✓
378 followers 2
At SBA we believe businesses should focus on growing their business and leave the accounting to the experts. With 80 branches nationwide, SBA are the small business & rental accounting experts. Conta...
FollowMessage
★ 1 reviews · recommended 1
🌐 sba.co.nz✓
☎ +64 800 999 722✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #54 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

SBA Small Business Accounting Hornby shows a below-average on-page SEO health score of 3.2 out of 10, with only one major achievement noted: page load time under 3 seconds. The current focus should be on establishing baseline on-page structure and improving critical elements like the title tag and meta description to enhance visibility and click-through rates for local clients in Christchurch.

Strengths

  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
⚠sba.co.nz
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

SBA Small Business Accounting Hornby shows a very healthy website traffic profile, with organic value and local visibility in the top tiers. The most notable finding is the strong organic performance, including high traffic value and a top 10% local SERP presence. Paid traffic currently lags, offering ample room to start targeted campaigns aligned with landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
9.7Strong
9:41
Gaccountant hornby-islington
AllMapsImagesShopping
321No ads from you on any search
www.hornbyaccounting.co.nzHornby Accounting Ltd | Chartered Accountants | Christchurch ...
sba.co.nzSmall Business Accountant Hornby

We provide accounting, bookkeeping, payroll and taxation services for individuals, self-employed contractors, sole traders, partnerships, small companies, ... Read more

www.rpal.co.nzRobert Purchas & Associates :: Chartered Accountants ...
About 3,253 visits a month from search, across 369 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #8 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

SBA Small Business Accounting Hornby shows a mixed fit between opening hours and local demand. All current open hours fall during high-demand windows on Thursday mornings and afternoons, which aligns well with searched demand. However the practice is closed during several other popular times, including weekday late afternoons and Sunday mid-morning and midday, creating clear missed opportunities for inbound enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.6Room to grow
9:41
SBA Small Business Accounting Hornby
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-3pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #156 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#46of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #46 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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