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ShearWarmth

Hair salon · Strowan, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

ShearWarmth

Hair salon · Strowan, Christchurch

Where you stand#382of 498 hair salons & barbers
Overall health2.3/10across the eight areas

Going well

05Facebook page8.904Listings and social6.507Google search and traffic6.5

Where we can help

08Opening hours1.502Reviews0.803Map positions0.801Google listing0.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

ShearWarmth is a hair salon and barber located in Strowan, Christchurch. The site describes them as a small family business and presents a strong focus on sustainable resources and methods, using farm and wool imagery in their branding. The profile emphasises rural origins and durable, biodegradable materials as part of the business story.

ShearWarmth operates as a hair salon and barber in Strowan, Christchurch. The available material identifies the business by name and place and notes a connection to rural and farm-based themes in its public content.

The material provided highlights a small family business identity and an emphasis on sustainable resources and methods. The website content references wool, farm processes and caring for animals, portraying those elements as part of the brand narrative.

Customers visiting the website encounter farm-origin storytelling and messaging about durable, biodegradable materials; this is the primary theme present in the supplied content. There are references to processes, lambs born on the station and a focus on lasting products, which feature in the public-facing text provided.

Locally, ShearWarmth is presented through a blend of hair salon and barber identity alongside a farm-based sustainability story. That combination of salon/barber services with an expressed commitment to sustainable materials and a family-business background is the distinctive local positioning reflected in the source material.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for ShearWarmth shows a very low health score overall, with room for significant improvements in profile completeness and media. The strongest current point is that essential contact details are present (title, phone, full address, open status). The key growth area is adding a website link, claiming the listing, expanding the description, and uploading photos with a main image.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
ShearWarmth
ShearWarmth1✓
Own this business?
0.0 ★★★★★ (0)
Hair salon · Strowan
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #479 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

ShearWarmth shows a very low health score on Google Business reviews, indicating customers may be hesitant to engage. The top findings highlight a missing star rating, no owner responses to reviews, and very few reviews overall. Addressing these could build trust and visibility as customers seek reliable, responsive experiences.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
ShearWarmth
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #460 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search performance for ShearWarmth shows a very low health score of 0.9 out of 10, indicating limited visibility in Google Maps search results. The strongest finding is a solid ranking for the keyword hair salon in strowan (position 14), suggesting some local visibility. Two key opportunities are to improve the aggregate Maps score and to boost the borough/ suburb presence to lift local rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
hair salon
1Not seen in the searches we ran across Christchurch
↓
ShearWarmth2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #457 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and social presence for ShearWarmth shows an overall healthy profile with a health score of 7.1 out of 10. The strongest existing assets are outstanding Facebook and Instagram profiles, reflecting a solid, trusted brand presence. Key opportunities include expanding on Neighbourly and Fresha profiles to reach local and service-oriented audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gshearwarmth strowan
AllImagesMapsNews
FacebookshearwarmthShearWarmth | Facebook✓
InstagramshearwarmthShearWarmth | Instagram✓
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top opportunity

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
7 checks on your Facebook page. You're seeing 4 of them.
8.9Strong
What customers seeWhere you rank
9:41
facebook
shearwarmth✓
3.7K followers ✓
FollowMessage
🌐 shearwarmth.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #58 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Overall on-page health for ShearWarmth is 6.6 out of 10, indicating above-average performance with room for improvement. The most important finding is that the meta description is missing, which can reduce click-throughs, and the title tag length is imbalanced, either too short or too long.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒shearwarmth.co.nz✓3
✓Favicon
✓Page load speed
1Meta description
2Page title
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

ShearWarmth shows an above-average health score of 6.5 out of 10 for Website Traffic, indicating decent traffic and visibility but room for targeted improvements. The strongest opportunities lie in starting paid campaigns with careful targeting and landing pages, and continuing to strengthen organic performance with SEO fundamentals and clearer navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
ShearWarmthNot in these results
31About 70 visits a month from search, across 32 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #177 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

ShearWarmth currently cannot be scored for opening-hours alignment because no hours are recorded. The local demand model shows clear city-level peaks for hair services, but strong alignment cannot be confirmed. Missing published hours means potential peak windows may be unserved. Publishing accurate opening hours and reviewing demand patterns will reveal where hours match or miss customer activity and help capture missed opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
ShearWarmth
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 68 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#382of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #382 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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