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Smith and Sons Renovation and Extensions

Building firm · Cashmere, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

Smith and Sons Renovation and Extensions

Building firm · Cashmere, Christchurch

Where you stand#7of 111 interior designers
Overall health9.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Smith and Sons Renovation and Extensions is a Christchurch Port Hills renovation builder based in Cashmere. They specialise in home renovations and extensions, including kitchens, bathrooms, decks, second-storey additions and knock-down rebuilds, offering end-to-end project management through a network of professional builders.

Smith and Sons Renovation and Extensions is a renovation builder based in Cashmere, servicing Christchurch Port Hills and surrounding suburbs including Lyttelton, Sumner and Redcliffs. They present as a local design-and-build team focused on guiding clients through renovation projects across the Port Hills area.

Their stated specialisms cover a broad range of home renovation work: kitchens, bathrooms and laundries, decks and outdoor areas, home makeovers, home extensions, second-storey additions, granny flats and garage conversions, basement conversions, reclads, roofing, knock-down rebuilds and commercial work. They describe a complete renovation approach from concept to completion and operate through a network of professional builders.

Customer feedback themes point to organised project delivery, good communication and proactive problem solving. Reviews note projects completed on time and on budget, helpful ideas to manage costs, quality workmanship and friendly, professional teams. Clients report coordinated trades and practical solutions for unexpected issues during builds.

Locally, Smith and Sons positions itself as a Christchurch Port Hills renovation specialist offering full project management and a wide scope of building services. Customers looking for a builder for major renovations, extensions or repairs in the Port Hills area would expect a hands-on approach and a networked team to manage complex residential work.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Smith and Sons Renovation and Extensions shows a solid Google Business Listing health with an 8.2 out of 10, indicating strong overall presence. The top strengths are a verified listing with a listed phone number and website link, plus a clear open-for-business status. The main opportunities focus on enhancing the listing description and expanding photo count to improve visibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.9Strong
9:41
Tiles © Esri
3
Smith and Sons Renovation and Extensions✓✓
4.8 ★★★★★ (34)
Building firm · Cashmere2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Smith & Sons are quality builders who specialise in home renovations from concept to completion. Our network of professional, quality builders is helping people in locations throughout New Zealand to transform their homes. Our specialist offices provide a complete professional renovation solution coupled with exceptional service at all levels. We specialise in all aspects of Home Renovations including; Decks and Outdoors Bathrooms and Laundries Kitchens Home Makeovers Home Extensions Knock down Rebuilds Granny Flats and Garage Conversions Basement Conversions Second Storey Additions Re-Clads Roofing Commercial

1
Google listingChristchurch interior designers · 111 businesses
You are #13 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Smith and Sons Renovation and Extensions shows a strong Google review health score of 7.6 out of 10, indicating solid overall performance. The business excels in review volume and rating confidence but has room to improve engagement by responding to reviews. This mix suggests reliable client satisfaction with opportunities to boost trust through active feedback management.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
8.0Strong
9:41
Smith and Sons Renovation and Extensions
OverviewReviewsPhotosAbout
4.8★★★★★34 reviews
5
4
3
2
13
refurbishment 9quality of work 7beautiful home 4skilled craftsmen 3on budget 3attention to detail 3
2How far your rating and your review count together can be trusted
Google reviewsChristchurch interior designers · 111 businesses
You are #23 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Smith and Sons Renovation and Extensions shows a below-average health score on Google Maps at 3.3 out of 10. The business already ranks in several building- and interior-design related queries, particularly for Cashmere and Beckenham, but local visibility remains limited and borough recognition is only starting.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.1Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
Emma Wallace Architectural & Interior Design5.0 ★ (6) · Building firm
2
KVA Design5.0 ★ (3) · Building firm
3
George Chimirri Interiors0.0 ★ (0) · Building firm
4
Shaw & Shaw Architects5.0 ★ (5) · Building firm
↓
Smith and Sons Renovation and Extensions2Further down, below the first results
Map positionsChristchurch interior designers · 111 businesses
You are #77 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Smith and Sons Renovation and Extensions shows solid social presence health, with a health score of 4.3 out of 10. The strongest current asset is Facebook, described as very high trust, supporting ongoing engagement. Opportunities lie in expanding profiles and local listings to raise trust across platforms and improve discoverability for potential customers in Christchurch.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/smith-and-sons-renovation-and-extensions-port-hills-cashmere) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 5 of them.
4.7Room to grow
9:41
Gsmith and sons renovation and extensions cashmere
AllImagesMapsNews
FacebooksmithandsonsporthillsSmith and Sons Renovation and Extensions | Facebook✓
InstagramsmithandsonsporthillsSmith and Sons Renovation and Extensions | Instagram1
OpenLocallysmith-and-sons-renovation-and-extensions-port-hills-cashmereSmith and Sons Renovation and Extensions | OpenLocally✓
Houzz Professionalsmith-and-sons-renovations-and-extensions-port-hills-pfvwnz-pf~1989970936Smith and Sons Renovation and Extensions | Houzz Professional
Builders Crack Tradiesmith-and-sons-renovations-and-extensions-south-waikatoSmith and Sons Renovation and Extensions | Builders Crack Tradie
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #59 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyHouzz ProfessionalBuilders Crack TradieYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
4.8Room to grow
9:41
facebook
smithandsonsporthills✓
327 followers 2
Smith & Sons Port Hills are your professional, local quality builders. We specialise in home renovati
FollowMessage
🌐 smithandsons.co.nz/renovation-builder/christchurch-port-hills.aspx✓
☎ +64 800 764 846✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #58 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Smith and Sons Renovation and Extensions shows a very high on-page SEO health with a score of 9.4 out of 10. Key strengths include a title tag within the ideal range, a valid favicon, and adequate page text, which supports clear messaging for potential customers in Christchurch. The most important opportunities relate to further optimising meta tags and reducing render-blocking elements.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒smithandsons.co.nz3✓
✓Separate sites linking to you
✓Page title
1On-page score
2The shape of your link profile
Your websiteChristchurch interior designers · 111 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Smith and Sons Renovation and Extensions shows an excellent overall health score for website traffic, indicating strong momentum. The strongest finding is the very high organic traffic value and top local rankings, suggesting solid SEO and credible audience appeal. Paid traffic signals are currently underdeveloped, representing a potential area for measured growth.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.7Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Smith and Sons Renovation and ExtensionsNot in these results✓
✓✓About 1,336 visits a month from search, across 262 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #4 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Smith and Sons Renovation and Extensions aligns well with local demand: open for 45 weekly hours and present during key midweek and Friday morning peaks (Wed 9am, Wed 11am, Tue 3pm, Thu 11am, Fri 10am). Missed opportunities include Sunday 9-11am and Tue/Thu 5pm when demand is high but the business is closed; no low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.9Room to grow
9:41
Smith and Sons Renovation and Extensions
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch interior designers · 111 businesses
You are #57 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#7of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #7 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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