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South Island Wildlife Hospital

Wildlife rescue service · Northwood, Christchurch

What your customers see when they look for you, and where that puts you among 64 Christchurch vets.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch vets · 64 businesses
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Executive summaryExclusive Marketbase business report

South Island Wildlife Hospital

Wildlife rescue service · Northwood, Christchurch

Where you stand#41of 64 vets
Overall health3.7/10across the eight areas

Going well

05Facebook page9.701Google listing6.5

Where we can help

07Google search and traffic4.604Listings and social4.402Reviews3.008Opening hours2.403Map positions1.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

South Island Wildlife Hospital is a charitable trust in Northwood, Christchurch, specialising in urgent surgical care and rehabilitation of native New Zealand wildlife. Run largely by volunteers, including veterinarians and vet nurses, the hospital provides rescue, treatment and ongoing care for injured birds and wildlife. It also runs fundraising and donation drives to cover supplies and community support.

South Island Wildlife Hospital is a charitable trust based in Northwood, Christchurch, focused on urgent surgical treatment and rehabilitation of native New Zealand wildlife. The Christchurch facility operates as a non-profit hospital staffed by volunteers, including veterinarians, vet nurses and community members with an interest in native species.

Services centre on rescue, emergency surgery and rehabilitation for injured wildlife. The hospital takes in a variety of native birds and animals for assessment, medical treatment and ongoing care. It also encourages community support through supply donations, a fundraising shop selling prints and gift certificates to help cover animal care needs.

Customers and community members describe the team as caring, knowledgeable and responsive. Reviews highlight volunteer staff who listen and provide practical help when people bring in injured birds or native animals. Several comments praise the kindness and dedication of volunteers who take in baby birds, injured hawks and other wildlife and provide attentive rehabilitation.

Locally, the hospital is known for its volunteer-run model and its focus on native species rehabilitation. Practical distinguishing features include urgent surgical care capability, a mix of veterinary and volunteer staff, and active fundraising and donation programs that support ongoing feeding and medical supplies for wildlife under their care.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

South Island Wildlife Hospital shows solid overall health on Google Business Listing with a 7.0 out of 10. The listing has basic but important elements in place, including a claimed status, an open-for-business indicator, a listing title, a website link and a phone number. The primary finding is that description and photos can be strengthened to move higher in local benchmarks.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
Tiles © Esri
South Island Wildlife Hospital
3
South Island Wildlife Hospital✓✓
5.0 ★★★★★ (17)
Wildlife rescue service · Northwood2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

South Island Wildlife Hospital is a charitable trust in Canterbury dedicated to urgent surgical & rehabilitation of native wildlife within New Zealand.

1
Google listingChristchurch vets · 64 businesses
You are #23 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

South Island Wildlife Hospital shows a below-average health trend on Google reviews with a 4.1 out of 10 health score. The business has a strong top-10% star rating but lacks engagement, as no responses to reviews are recorded. Encouraging more feedback is already underway, and the rating confidence remains solid, indicating reviews are credible but volume needs growth.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
3.0Room to grow
What customers seeWhere you rank
9:41
South Island Wildlife Hospital
OverviewReviewsPhotosAbout
5.0★★★★★17 reviews 2
5
4
3
2
1✓
bird 5caring staff 4bird care 2volunteers 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch vets · 64 businesses
You are #45 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The South Island Wildlife Hospital shows a low overall health score on Google Maps, at 1.6 out of 10, indicating limited visibility. The strongest current signal comes from ranking for several Northwood-focused keywords, such as veterinarian in northwood (rank 3) and animal hospital in northwood (rank 4). Opportunities exist to improve both aggregate maps visibility and local borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
veterinarian
1Top three for "veterinarian" in 1 suburb, seen in 2
1
Redwood Veterinary Clinic4.6 ★ (114) · Wildlife rescue service
2
Northlands Animal Care Hospital4.7 ★ (296) · Wildlife rescue service
3
South Island Wildlife Hospital25.0 ★ (17) · Wildlife rescue service
4
Belfast Veterinary Clinic4.6 ★ (151) · Wildlife rescue service
Map positionsChristchurch vets · 64 businesses
You are #53 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

South Island Wildlife Hospital shows below average overall health for social presence at 4.0 out of 10, indicating limited trust and visibility across platforms. Notable strengths include a strong Facebook profile and a complete LinkedIn Company listing, which help reach audiences and reinforce legitimacy. The main opportunities focus on expanding profiles across Instagram, TikTok, Neighbourly, LinkedIn, and Yellow to diversify channels and build trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/south-island-wildlife-hospital) found via: Google search results.
  • ✓
    TopVet PracticeWe can see your TopVet Practice listing (https://topvet.net/south-island-wildlife-hospital-26952) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Gsouth island wildlife hospital northwood
AllImagesMapsNews
Facebookwildlife.hospital.nzSouth Island Wildlife Hospital | Facebook✓
TopVet Practicesouth-island-wildlife-hospital-26952South Island Wildlife Hospital | TopVet Practice✓
LinkedInsouth-island-wildlife-hospitalSouth Island Wildlife Hospital | LinkedIn✓
InstagramsiwildlifehospitalSouth Island Wildlife Hospital | Instagram1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch vets · 64 businesses
You are #36 for listings and social
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GoogleFacebookInstagramTikTokTopVet PracticeLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 5 of them.
9.7Strong
What customers seeWhere you rank
9:41
facebook
wildlife.hospital.nz✓
10K followers ✓
Wildlife hospital dedicated to the care and rehabilitation of injured native New Zealand wildlife.1
FollowMessage
★ 17 reviews · recommended 2
🌐 givealittle.co.nz/org/southislandwildlifehospital✓
☎ +64 22 106 0170
PostsAboutPhotosReviews
Facebook pageChristchurch vets · 64 businesses
You are #3 for your Facebook page
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06Your websiteMarketbase business report

Your website

South Island Wildlife Hospital shows a low on-page SEO health score of 1.9 out of 10. The most important findings are missing meta description and favicon, and a need to improve the on-page SEO score by refining meta tags and structure. Existing achievements include HTTPS secured content, a relevant meta description, a precise title tag, a small page size, and an SEO-friendly URL.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒wildlifehospital.co.nz✓3
✓Page file size
✓H1 heading tag
1Meta description
2On-page score
Your websiteChristchurch vets · 64 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

South Island Wildlife Hospital shows a healthy overall website traffic profile, with an above-average health score of 7.0 out of 10. The strongest finding is solid organic traffic performance, with room to improve paid traffic efforts starting small campaigns and targeted landing pages to capture potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
32No ads from you on any search
South Island Wildlife HospitalNot in these results
1About 982 visits a month from search, across 279 searches
Google search and trafficChristchurch vets · 64 businesses
You are #35 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

South Island Wildlife Hospital's published hours show some good alignment with peak demand around late afternoons and a Saturday morning slot, but notable gaps remain. Open times cover Tuesday, Wednesday and Thursday at 4pm and Friday 4pm, plus Saturday 10am. However several 3pm weekday peaks are missed, and one evening opening at Saturday 5pm is low demand-consider shifting limited volunteer capacity toward missed 3pm peaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.4Room to grow
What customers seeWhere you rank
9:41
South Island Wildlife Hospital
OverviewReviewsPhotosAbout
Hours 1
Monday9am-12pm, 4pm-5:30pm
Tuesday9am-12pm, 4pm-5:30pm
Wednesday9am-12pm, 4pm-5:30pm
Thursday9am-12pm, 4pm-5:30pm
Friday9am-12pm, 4pm-5:30pm
Saturday9am-12pm, 4pm-5:30pm
Sunday9am-12pm, 4pm-5:30pm
Opening hoursChristchurch vets · 64 businesses
You are #49 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#41of 64 Christchurch vets
9:41
Christchurch vetsOverall · 64 businesses
You are #41 overall
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