Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

• 1
  Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.What if I sorted this?

Strengths

• ✓
  Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

• 1
  Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.What if I sorted this?
• 2
  Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.What if I sorted this?
• 3
  Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.What if I sorted this?

Strengths

• ✓
  Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

• 1
  Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
• ✓
  Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
• ✓
  Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/sr-photography) found via: Google search results.

Top three opportunities

• 1
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 2
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?
• 3
  LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
• ✓
  A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
• ✓
  A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

• 1
  Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.What if I sorted this?
• 2
  What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.What if I sorted this?
• 3
  People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.What if I sorted this?

Strengths

• ✓
  Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
• ✓
  Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
• ✓
  FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

• 1
  Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.What if I sorted this?
• 2
  The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.What if I sorted this?
• 3
  On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.What if I sorted this?

Strengths

Top three opportunities

• 1
  What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.What if I sorted this?
• 2
  Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.What if I sorted this?
• 3
  What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.What if I sorted this?