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The Apothecary

Herbalist · Woolston, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch dietitians & nutrition businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dietitians & nutrition · 79 businesses
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Executive summaryExclusive Marketbase business report

The Apothecary

Herbalist · Woolston, Christchurch

Where you stand#4of 79 dietitians & nutrition businesses
Overall health9.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Apothecary is a herbal medicine shop and health clinic located in The Tannery emporium, Woolston, Christchurch. Operating since October 2013, it offers consultations with qualified health professionals, an extensive herbal pharmacy and evidence-based nutritional supplements. The shop also stocks natural skincare, toiletries and a refillery, with staff known for knowledgeable, helpful service.

The Apothecary is a herbal medicine shop and clinic in The Tannery emporium, Woolston, Christchurch, established in October 2013. It presents itself as a science-based herbal medicine provider where customers can visit the retail space or book clinic consultations with qualified health professionals.

Services include over-the-counter herbal remedies and a clinic for minor or more complex health concerns. The Apothecary lists herbal tinctures, teas, powders, tablets, capsules, syrups, elixirs, vinegars, oils, ointments, balms and creams. It also offers world-leading evidence-based nutritional supplements and lifestyle advice.

Customers commonly encounter knowledgeable, helpful staff who answer questions and offer suggestions, and reviewers highlight natural hygiene products, soaps and remedies. Feedback mentions effective herbal options such as teas and lip balm concerns are raised about specific product ingredients, reflecting that shoppers pay attention to product formulations as well as staff guidance.

Locally, The Apothecary combines a retail herbal pharmacy with a clinic and an in-store Skincare Refillery, making it a convenient option for Christchurch customers seeking herbal and nutritional products alongside professional health advice. Its long presence in Woolston and range of stocked items define its local character.

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01Google listingMarketbase business report

Your Google listing

The Apothecary's Google Business Listing shows solid basic setup with a claimed, verified profile, a working phone number and a valid website link, and an open-for-business status. The overall health is 7.2 out of 10, indicating good foundation but room for improvement. A key finding is that listing descriptions are still below the local mid-point, with scope to improve the narrative for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 4 of them.
8.8Strong
9:41
Tiles © Esri
The Apothecary✓✓
4.3 ★★★★★ (55)
Herbalist · Woolston
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Apothecary is located in The Tannery emporium in Woolston, Christchurch, New Zealand, since October 2013. Talk to qualified health professional’s every time at the Apothecary to receive expert advice, quality herbal remedies & nutritional supplements, plus make a booking for minor or complex health related issues. We think you will like the Apothecary as much as we do.

1
Google listingChristchurch dietitians & nutrition · 79 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Apothecary shows an above-average health score of 6.4/10 for Google reviews, indicating solid performance with room to grow in key areas. The top findings reveal a growing base of reviews and constructive engagement: the business has a solid start on star ratings and a high confidence level in ratings, though overall review volume and response rate can still improve.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
6.9Good
9:41
The Apothecary
OverviewReviewsPhotosAbout
4.3★★★★★55 reviews
5
4
3
2
11
knowledgeable staff 18tea 6products 6natural remedies 3store atmosphere 3advice 3
3How far your rating and your review count together can be trusted
J
Jasmine★★ · 10 months ago

The stuff here is good! But the price we paid was double the one written on the labels. The price on labels should be changed first before the ones in the computer system, it's misleading.

Response from the owner2

Hi Jasmine, please get in touch with us so we can refund you, if prices go up we cannot simply reprice everything and you should only be charged what is on the labels

S
shelley W.★★★★★ · 11 months ago

Love this place. Staff are so knowledgeable and helpful. Great to have some natural alternatives to the usual prescribed stuff.

Response from the owner

Thank you Shelley!

Google reviewsChristchurch dietitians & nutrition · 79 businesses
You are #25 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Apothecary shows a healthy Google Maps presence with a high overall health score and solid local visibility, supported by top performing keywords in Woolston and surrounding areas. The business ranks well in aggregate maps searches, with the suburb/borough score in the top quartile. Focused opportunities include maintaining strong listings and refining presence to push into the top 10% locally.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.7Good
9:41
1234Tiles © Esri
1Top three for "weight loss service" in 2 suburbs, seen in 16
1
The Apothecary24.3 ★ (55) · Herbalist
2
M Deats Wellness5.0 ★ (34) · Herbalist
3
Jane Syme Clinical Nutritionist & Functional Medicine5.0 ★ (4) · Herbalist
4
Christchurch Weight Loss Surgery4.0 ★ (4) · Herbalist
Map positionsChristchurch dietitians & nutrition · 79 businesses
You are #27 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Apothecary shows strong social presence with outstanding Instagram and Facebook profiles, both earning very high trust scores. Overall health is 7.5 out of 10 (high). The most important findings are: ongoing strong Instagram and Facebook activity and trust, while opportunities exist to expand presence on other directories and platforms to reach new customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
7.7Good
9:41
Gthe apothecary woolston
AllImagesMapsNews
FacebooktheapothecarywoolstonThe Apothecary | Facebook✓
InstagramtheapothecarywoolstonThe Apothecary | Instagram✓
StarOfService Prothe-apothecaryThe Apothecary | StarOfService Pro
Freshathe-apothecary-garlands-road-christchurch-n6oe3JThe Apothecary | Fresha
Healthpointwoolston-pharmacyThe Apothecary | Healthpoint
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch dietitians & nutrition · 79 businesses
You are #19 for listings and social
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GoogleFacebookInstagramTikTokStarOfService ProFreshaHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
8.8Strong
9:41
facebook
theapothecarywoolston✓
2.5K followers 3
Qualified herbalists providing herbal medicine, health consultations, medicinal tonics & supplements.2
FollowMessage
★ 7 reviews · recommended 1
🌐 the-apothecary.co.nz/contact-us✓
☎ +64 3-389 0857✓
PostsAboutPhotosReviews
Facebook pageChristchurch dietitians & nutrition · 79 businesses
You are #10 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Apothecary shows a very high on-page SEO health score of 9.2 out of 10, indicating strong technical optimisation for the homepage. Key strengths include a title tag in the optimal 50-60 characters, a valid favicon, sufficient page text, an SEO-friendly URL, and secure HTTPS resources. The main opportunities focus on improving load speed and minor meta tweaks.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒the-apothecary.co.nz✓2
✓Page title
✓Favicon
1On-page score
3The shape of your link profile
Your websiteChristchurch dietitians & nutrition · 79 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Apothecary shows a strong health score for website traffic at 8.4 out of 10, indicating solid performance relative to local peers. Notable strengths include an excellent Organic SERP Count, placing the domain in the top 10% for local keyword coverage. Critical next steps involve exploring paid traffic opportunities to complement the strong organic footprint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.2Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
The ApothecaryNot in these results
About 5,047 visits a month from search, across 1,949 searches
Google search and trafficChristchurch dietitians & nutrition · 79 businesses
You are #15 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

The Apothecary's opening hours mostly match Christchurch demand, with many weekday peaks covered but some high-value morning slots missed. Strong alignment appears midweek and late afternoon on busy days, while several popular 9am hours are closed. A few weekend openings fall in low-demand windows and could be reviewed to reduce staffing cost without losing peak trade.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
6.3Good
9:41
The Apothecary
OverviewReviewsPhotosAbout
Hours 1
Monday10am-5pm
Tuesday9:30am-5:30pm
Wednesday9:30am-5:30pm
Thursday9:30am-5:30pm
Friday9:30am-5pm
Saturday10am-5pm
Sunday10am-5pm
Opening hoursChristchurch dietitians & nutrition · 79 businesses
You are #30 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#4of 79 Christchurch dietitians & nutrition businesses
9:41
Christchurch dietitians & nutritionOverall · 79 businesses
You are #4 overall
Open my free 7 days →
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