marketbaseExclusive Marketbase Report
Prepared for

The Cosmetic Clinic Ponsonby

Beauty salon · Grey Lynn, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

The Cosmetic Clinic Ponsonby

Beauty salon · Grey Lynn, Central Auckland

Where you stand#43of 277 dentists
Overall health8.5/10across the eight areas

Going well

04Listings and social9.907Google search and traffic9.502Reviews8.908Opening hours8.605Facebook page8.101Google listing6.2

Where we can help

03Map positions0.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Cosmetic Clinic Ponsonby is an Auckland clinic providing laser hair removal, skin treatments, cosmetic injectables and teeth whitening. Treatments are carried out by qualified beauty therapists and medical professionals. The clinic offers complimentary consultations and presents its services around treatment quality, value and a personalised starting point for clients.

The Cosmetic Clinic Ponsonby is an Auckland clinic offering cosmetic and appearance-focused treatments in Ponsonby. Its services include laser hair removal, skin treatments, cosmetic injectables and teeth whitening, giving clients several options within one clinic.

Laser hair removal is available alongside skin-focused treatments and teeth whitening. Cosmetic injectables are also provided by medical professionals, while qualified beauty therapists deliver other treatments. The clinic invites clients to begin with a complimentary consultation before choosing a treatment pathway.

Customers commonly describe the team as friendly, supportive and professional. Review themes include staff explaining services clearly, helping clients feel comfortable during appointments and providing knowledgeable guidance. Clients also mention being pleased with treatment results and returning for further sessions.

The clinic's local point of difference is its combination of beauty therapy and medical expertise across laser, skin, injectables and teeth whitening services. Its Ponsonby location and complimentary consultation provide a straightforward way for Auckland clients to discuss their needs before treatment.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

The Cosmetic Clinic Ponsonby has an above average Google Business Listing health score of 6.2 out of 10. The listing is claimed, includes the business name, website link and phone number, and shows the clinic as trading. The main gaps are a shorter-than-competitive description, limited category coverage and fewer photos than most nearby listings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
The Cosmetic Clinic Ponsonby
3
The Cosmetic Clinic Ponsonby✓✓
4.8 ★★★★★ (166)
Beauty salon · Grey Lynn2
Open 7 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Cosmetic Clinic specialises in Laser Hair Removal, Skin Treatments, Cosmetic Injectables, and Teeth Whitening. We offer results-driven treatments performed by qualified beauty therapists and medical professionals, that deliver quality and value. We believe you deserve the best of both worlds! Book your complimentary consultation today, so we can help you start your treatment journey tomorrow.

1
Google listingCentral Auckland dentists · 277 businesses
You are #105 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

The Cosmetic Clinic Ponsonby has a very high Google review health score of 8.9 out of 10. Its rating, review volume, response rate and confidence are all performing ahead of many local businesses. The main priority is maintaining this position by watching for clusters of poor reviews, responding promptly to new feedback, and keeping reviews arriving at a steady pace.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.9Strong
What customers seeWhere you rank
9:41
The Cosmetic Clinic Ponsonby
OverviewReviewsPhotosAbout
4.8★★★★★166 reviews
5
4
3
2
11
laser hair removal 29comfortable atmosphere 25kind staff 20friendly team 8thoroughness 8informative staff 7
3How far your rating and your review count together can be trusted
A
Aashma S.★★ · a month ago

I have been a client here for 9 sessions and was previously happy with the service, the treatment itself is nice, but their customer grievance handling is zero. On June 30th, after finishing my session, the technician and I discussed my pr...

Response from the owner2

Hi, thank you for sharing your feedback. I’m sorry that our conversation left you feeling unheard or that you felt any blame was being placed on you. That was certainly not my intention. When y...

D
David’s H.★★★★★ · 2 months ago

This was my second visit to Cosmetic Clinic Ponsonby, and I wanted to give a special shout-out to Tori (I hope I’ve got your name right!). I’ve had laser treatments at other clinics before, but I stopped because I never felt 100% comfortab...

Response from the owner

Thank you we appreciate it

Google reviewsCentral Auckland dentists · 277 businesses
You are #32 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

The Cosmetic Clinic Ponsonby has a Very low Maps Search health score of 0.5 out of 10, indicating limited visibility in Google Maps results. The business ranks comparatively better for cosmetic dentist and teeth whitening searches, at positions 6 and 8. The main gaps are broader suburb visibility and appearing in Maps searches within Ponsonby itself.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Seen in 1 search across Central Auckland, top three in none
1
Accent Dentists5.0 ★ (354) · Beauty salon
2
Ponsonby Dental Boutique4.8 ★ (76) · Beauty salon
3
Ponsonby Teeth4.8 ★ (75) · Beauty salon
4
Re Dental Clinic5.0 ★ (110) · Beauty salon
↓
The Cosmetic Clinic Ponsonby2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #263 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

The Cosmetic Clinic Ponsonby has a Very high citations and social presence health score of 9.9 out of 10. Its Facebook, Instagram and TikTok profiles are clearly associated with the business, providing strong third-party visibility. The main gaps are missing LinkedIn Company, LinkedIn Profile, Healthpoint, White Pages and Yelp listings, which may leave some directory searches without a result.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.9Strong
What customers seeWhere you rank
9:41
Gthe cosmetic clinic ponsonby grey lynn
AllImagesMapsNews
Tiktok@thecosmeticclinicnzThe Cosmetic Clinic Ponsonby | Tiktok✓
FacebookTheCosmeticClinicNZThe Cosmetic Clinic Ponsonby | Facebook✓
InstagramthecosmeticclinicnzThe Cosmetic Clinic Ponsonby | Instagram✓
Freshaponsonby-cosmetic-medical-clinic-college-hill-auckland-VEN261The Cosmetic Clinic Ponsonby | Fresha
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #3 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

The Cosmetic Clinic Ponsonby's Facebook page has high overall health, supported by 33,194 followers, a business-named page address, an email contact and a link to the business's own domain. The main customer-facing gaps are the absence of a published phone number and street address. The intro also gives limited guidance about who the clinic suits, making it harder for some customers to decide whether to enquire.

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
facebook
The Cosmetic Clinic✓
33.2K followers ✓
We are experts in laser hair removal, cosmetic injectables, skin care treatments and teeth whitening3
FollowMessage
🌐 thecosmeticclinic.co.nz✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #53 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠thecosmeticclinic.co.nz3
✓The shape of your link profile
✓Meta description
✓Favicon
1On-page score
2Page title
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.5Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
The Cosmetic Clinic PonsonbyNot in these results✓
✓About 58,480 visits a month from search, across 2,562 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #16 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

The Cosmetic Clinic Ponsonby is well aligned with customer demand, covering 90% of the week's customer traffic, with closures largely in quiet periods. On Monday 9am to 10am, customers find the clinic closed while the market is busy. Open Monday 9am to 10am so customers can arrive for appointments during the busiest missed hour.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.6Strong
What customers seeWhere you rank
9:41
The Cosmetic Clinic Ponsonby
OverviewReviewsPhotosAbout
Hours 1
Monday10am-6:30pm
Tuesday9am-6:30pm
Wednesday9am-6:30pm
Thursday9am-7pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-3pm
Opening hoursCentral Auckland dentists · 277 businesses
You are #40 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#43of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #43 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for