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The Event Boutique

Event planner · Woolston, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

The Event Boutique

Event planner · Woolston, Christchurch

Where you stand#40of 83 florists
Overall health5.2/10across the eight areas

Going well

04Listings and social7.107Google search and traffic6.7

Where we can help

02Reviews5.505Facebook page3.901Google listing3.708Opening hours1.603Map positions0.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

The Event Boutique is a Christchurch-based wedding and event planner and stylist operating from Hillsborough and serving the South Island, including Queenstown. They provide wedding and event planning, styling, design, hire and florals, and can manage everything from partial support to full event delivery. Clients often note the business's attention to detail and creative, personalised approach.

The Event Boutique is a wedding and event planner and stylist based in Hillsborough, Christchurch, working across the South Island including Queenstown. The business states it has over 15 years of experience creating weddings, corporate events and special occasions and brings ideas to life for clients who want considered, styled events.

Services include wedding and event planning and styling, design, hire and florals. The Event Boutique describes offerings that range from partial support to full-service planning and styling, and the team handles both creative design and the practical hire elements that help bring an event together.

Customers commonly describe experiences that emphasise close attention to detail, creative solutions and reliable communication. Reviews note that the team helps reduce stress around setup, responds to practical issues such as changing weather, and translates client ideas into cohesive event designs and floral arrangements.

Locally, The Event Boutique is known for combining styling and floral work with planning and hire, so clients can book multiple aspects of an event through a single contact. That mix of services, plus a focus on personalised design and on-the-day coordination, is what clients cite when choosing them for weddings, proposals, cocktail receptions and other special occasions across Christchurch and the wider South Island.

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01Google listingMarketbase business report

Your Google listing

The Event Boutique shows a low overall health score on Google Business Listing, with room for improvement in contact details and status. The listing already works well in description and photos relative to peers, and has a claimed status, a full address, a title, and a website link.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
The Event Boutique
3
The Event Boutique✓✓
4.9 ★★★★★ (36)
Event planner · Woolston
Directions Website 1
OverviewReviewsPhotosAbout
From the business

At The Event Boutique we help you celebrate life's most important moments. Bringing ideas to life we create utterly gorgeous weddings, special occasions, and innovative corporate events. From Christchurch throughout the South Island, Queenstown and beyond! Our range of services include Wedding & Event Planning and Styling, Design, Hire and Florals. We can provide a little help, or take care of everything you need. Visit our website to learn more and get in touch.

2
Google listingChristchurch florists · 83 businesses
You are #53 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Event Boutique shows an above-average health score of 6.1 out of 10 on Google reviews, indicating decent overall performance. The strongest signals are in rating confidence and star rating, with customers appreciating the solid reputation and trust. Opportunities lie in maintaining steady review volume and response rates to reinforce trust and push toward top tiers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
The Event Boutique
OverviewReviewsPhotosAbout
4.9★★★★★36 reviews 2
5
4
3
2
1
beautiful wedding 15florals 13wedding planning 10attention to detail 6venue setup 4wedding flowers 3
3How far your rating and your review count together can be trusted
D
David A.★★★★★ · a year ago

I couldn’t recommend Lisa and her team more highly. They created the most beautiful arrangement for my proposal - it was elegant, thoughtful and completely perfect for the setting. Lisa really took the time to understand what I was hoping f...

Response from the owner1

Thank you so much David for this kind review. We loved creating the wild-flower nest, and helping create the perfect proposal setting for you to pop that important question! Wohooo...it was all so bea...

R
Rose H.★★★★★ · a year ago

We hired Lisa to do the design of our wedding! Best decision ever! Lisa was fantastic to work with from start to finish. She really helped bring all the details together and really listened to what we wanted the overall style & flow of our...

Response from the owner

Thank you Rose & Tyler...it was such a pleasure working with you to bring your ideas to life...and the colours were divine. So pleased you and your guests loved it all. Wishing you all the best for th...

Google reviewsChristchurch florists · 83 businesses
You are #38 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Health for The Event Boutique is very low, at 0.2 out of 10, indicating limited visibility in Google Maps searches. The strongest signal is in the top keywords where the business ranks well for a Hillsborough area focus, notably as a flower designer and florist in Hillsborough, with positions 6 and 14 respectively, and also a flower designer in Heathcote Valley at position 18.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
flower designer
1Seen in 2 searches across Christchurch, top three in none
1
Mrs Bottomley's Flowers5.0 ★ (65) · Event planner
2
Flowers Across Christchurch4.9 ★ (140) · Event planner
3
Gunns Flowers NZ5.0 ★ (2) · Event planner
4
Aromaunga Baxters Flowers4.9 ★ (415) · Event planner
↓
The Event Boutique2Further down, below the first results
Map positionsChristchurch florists · 83 businesses
You are #81 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Event Boutique shows solid overall health with a 6.3 out of 10, which indicates above-average presence and trust. The strongest current achievements are outstanding Facebook and Instagram profiles, suggesting strong engagement and consistent branding on those platforms. The remaining opportunities focus on expanding reach across additional channels and professional directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.1Good
What customers seeWhere you rank
9:41
Gthe event boutique woolston
AllImagesMapsNews
InstagramtheeventboutiquestylingThe Event Boutique | Instagram✓
FacebooktheeventboutiquestylingThe Event Boutique | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #25 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
facebook
theeventboutiquestyling✓
1.2K followers 3
Your Event. Done right - We do the work, so you don't have to! • HIRE • STYLING • FLORALS • VENUE SETUP • PLANNING • CO-ORDINATION Weddings, Private Parties, Marriage Proposals, Corporate Events....✓
FollowMessage
🌐 theeventboutique.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #51 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The Event Boutique shows solid on-page SEO health with a 6.2 out of 10, indicating above-average performance. Current strengths include a valid favicon, a relevant meta description, a relevant title tag, adequate text content, and an SEO-friendly URL. The main opportunities focus on improving meta description length, on-page SEO score, title tag length, page size, and text-to-page balance to support further gains.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒theeventboutique.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Event Boutique's website shows a solid health score with room to grow in paid traffic and SERP visibility. Key findings indicate no measurable paid traffic yet and no paid keywords in the top 100, alongside mid-range organic traffic value and mid-level organic rankings. Addressing paid spend and keyword coverage while continuing content and technical improvements will help lift performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.7Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
The Event BoutiqueNot in these results
3About 246 visits a month from search, across 259 searches
Google search and trafficChristchurch florists · 83 businesses
You are #28 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

The Event Boutique has no published opening hours, so temporal alignment with Christchurch demand cannot be measured. No hours can be identified as open during peak demand or open during low-demand windows. This absence creates missed opportunities where customers search during typical event-planning times but find no hours. Adding clear, realistic availability will make scheduling and discovery easier for local couples and event organisers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.6Room to grow
What customers seeWhere you rank
9:41
The Event Boutique
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch florists · 83 businesses
You are #70 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#40of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #40 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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