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The Visionary

Optometrist · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

The Visionary

Optometrist · Selwyn District East, Christchurch

Where you stand#39of 49 optometrists
Overall health2.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

The Visionary is an optometry clinic in Prebbleton, Selwyn, offering eye examinations, a curated range of frames and on-site diagnostic equipment. The practice emphasises friendly, professional service and a relaxed customer experience; staff will even offer a coffee or tea during visits. Local residents use The Visionary for routine eye care, eyewear selection and urgent attention when needed.

The Visionary is an optometrist practice located in Prebbleton, Selwyn. It provides eye examinations and a selection of frames from a curated range, supported by diagnostic equipment on site. The clinic presents itself as a neighbourhood destination for routine and urgent eye care.

Services include comprehensive eye tests using established diagnostic tools, frame selection and prescription eyewear. The team describes their approach as customer-focused, offering practical support such as arranging prescriptions and helping clients select frames. The practice notes it will make a coffee or tea for visitors, reflecting an emphasis on a calm, welcoming environment.

Customers commonly report friendly, professional interactions and staff who are patient with children. Reviews highlight attentive face-to-face care from named clinicians and a willingness to accommodate urgent needs, such as same-day appointments or prompt treatment when something gets in the eye. People also note the convenience of a central local location and the ease of following up with nearby pharmacies when prescriptions are needed.

Locally, The Visionary is distinguished by a combination of on-site diagnostic equipment, a curated eyewear range and a service style that prioritises personal attention. The practice serves Prebbleton residents and others in Selwyn seeking routine checks, eyewear selection or timely help for acute eye issues, with a focus on a relaxed customer experience.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for The Visionary shows a low overall health score, indicating significant room for improvement in listing completeness. Key positive points include a claimed listing, an accessible website link and a visible phone number, plus an open status. The most impactful findings are the limited description, and the absence of logo and photos that can help attract and convert local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.7Room to grow
9:41
Tiles © Esri
2
The Visionary✓✓
5.0 ★★★★★ (8)
Optometrist · Selwyn District East
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

A brand new destination for your eye care needs in Selwyn. Come and see our curated range of frames and chat with our friendly staff. We will even make you a coffee or tea!

1
Google listingChristchurch optometrists · 49 businesses
You are #41 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Visionary shows an overall health score of 4.5 out of 10, indicating moderate performance in Google reviews. The strongest finding is a top 10% star rating, reflecting high customer satisfaction. An area to improve is engagement with reviews, as no responses have been recorded to any reviews, which can affect trust and perceived responsiveness.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
4.0Room to grow
9:41
The Visionary
OverviewReviewsPhotosAbout
5.0★★★★★8 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #30 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Visionary's Google Maps health score is 3.2 out of 10, indicating below average visibility. Overall health suggests continued effort is needed, but there are clear opportunities. The strongest performance is in high-ranking optometry- and eye care-related keywords across multiple areas, with a notably solid position for being an eye care center and optician in several suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.3Room to grow
9:41
1234Tiles © Esri
1Top three for "optometrist" in 6 suburbs, seen in 15
1
Lincoln Eye4.5 ★ (17) · Optometrist
2
The Visionary25.0 ★ (8) · Optometrist
3
Kiwi Eye5.0 ★ (27) · Optometrist
4
Barrington Eye Care4.5 ★ (48) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #38 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health of The Visionary's citations and social presence sits at 6.0 out of 10, indicating above-average overall health with room to grow. A key strength is the Facebook profile, which already has a very high trust score and strong engagement. Opportunities focus on expanding presence across Instagram, TikTok, GrabOne, Yellow Profile and directory listings to improve discoverability and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/the-visionary-prebbleton) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.1Strong
9:41
Gthe visionary selwyn district east
AllImagesMapsNews
EyePro Optometristthe-visionary-prebbletonThe Visionary | EyePro Optometrist
Healthpointthe-visionary-prebbletonThe Visionary | Healthpoint✓
Healthpagesoptometrists-the-visionary-prebbletonThe Visionary | Healthpages
FacebookThe-Visionary-Prebbleton-100089812945313The Visionary | Facebook✓
MyHealth1stthe-visionaryThe Visionary | MyHealth1st
Instagramthe_visionary_optometristsThe Visionary | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #10 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokEyePro OptometristHealthpointHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
2.9Room to grow
9:41
facebook
✓
people2
174 followers 3
The Visionary Prebbleton - a new experience in vision care
FollowMessage
🌐 thevisionary.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #35 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

The Visionary's on-page health is low, scoring 2.6 out of 10. Primary issues include the absence of a meta description and title tag, plus no valid favicon. These gaps limit visibility and click-throughs, while render-blocking resources slow page load. Addressing these basics will establish a baseline and begin improving search presence for the optometry clinic.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒thevisionary.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Visionary's website health is low, with a 2.3 out of 10 overall. This means traffic and visibility are weak compared to local peers, and immediate steps are needed. Key findings show organic traffic value near zero and no top-100 organic keywords, indicating little search presence. Cautious paid activity also appears minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
Goptometrist selwyn district east
AllMapsImagesShopping
No ads from you on any search
www.selwyn.govt.nzRolleston Eye Optometrists
www.thevisionary.co.nzPersonalised Optometry in Selwyn

Experience a new style of optometry with warm, personalised service at The Visionary. Book an appointment for comprehensive eye care, warm drinks, and cake.

3
www.selwyn.govt.nzLincoln Eye Optometrist
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Visionary's published hours partially match local demand but overall alignment is weak. Weekday mid-mornings and lunch on Tuesday and Thursday align well with high customer searches, but the clinic is closed across several high-demand Saturday midday hours. Total weekly open hours cover 40 peak hours, yet 80 popular hours are missed. There are no low-demand open hours, so inefficiency from unnecessary opening is minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.2Room to grow
9:41
The Visionary
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #24 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#39of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #39 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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