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Today Homes Limited

Home builder · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Today Homes Limited

Home builder · Addington-Middleton, Christchurch

Where you stand#2of 252 architects
Overall health10.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Today Homes Limited is a family-owned home builder based in Riccarton, Christchurch, serving Canterbury since 1987. Specialising in first homes, tailored designs and investment properties, it has delivered over 2,500 homes and operates registered Master Builders and showhomes across Rolleston, Lincoln, Rangiora, Halswell and Leeston.

Today Homes Limited is a family-owned home builder based in Riccarton, Christchurch, serving Canterbury since 1987. The company describes itself as a second-generation builder and notes more than 35 years in the region and over 2,500 homes delivered across Canterbury.

Services include house and land packages, floor plans and fully tailored designs for first home buyers, families and investors. The website and marketing materials reference registered Master Builders accreditation, showhomes in Rolleston and wider Canterbury locations, and guidance through the build process from initial conversation to completion.

Customer feedback commonly highlights professional and approachable staff, clear communication and a smooth building process. Reviews mention helpful site visits to showhomes, positive experiences with project managers and subcontractors, and satisfaction with the finished homes and regular updates during construction.

Locally, Today Homes Limited frames itself as a Canterbury-focused builder offering a range of plans and packages alongside personalised builds. Its long operating history, Master Builders registration and network of showhomes form the practical basis of its service offering for first-home buyers, families and investors in the Christchurch area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Today Homes Limited shows an above-average health score on Google Business Listing health, indicating a solid profile with room to tighten a few details. The most notable findings are a verified, claimed listing with a visible phone number and a working website link, and a strong photos presence. The description is improving and moving toward the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
9:41
Tiles © Esri
3
Today Homes Limited✓✓
4.8 ★★★★★ (201)
Home builder · Addington-Middleton2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Today Homes is the most trusted name in Canterbury, regardless of whether you're building a first home, investment property or a family dwelling. With over 35 years of experience and more than 2,500 homes completed, you can rest assured that you and your new home build will be in safe hands.

1
Google listingChristchurch architects · 252 businesses
You are #71 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Today Homes Limited shows an excellent health score on Google reviews, indicating strong local perception. The standout findings are the top 10% standings for review count and rating confidence, underscoring solid social proof and customer satisfaction. A key area for growth is responding to reviews, which could boost trust and ongoing engagement.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing all of them.
10.0Strong
9:41
Today Homes Limited
OverviewReviewsPhotosAbout
4.8★★★★★201 reviews ✓
5
4
3
2
12
quality of work 30flexibility 26new build 16new home 15attention to detail 14weekly updates 13
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #1 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Today Homes Limited shows a low Google Maps health score of 1.8 out of 10, indicating limited visibility in maps searches. Top insights show strong alignment on "building designer" keywords in key suburbs like Upper Riccarton and Riccarton, suggesting focused opportunities to improve mapping presence by refining listing details and suburb accuracy.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
1.9Room to grow
9:41
1234Tiles © Esri
2Seen in 3 searches across Christchurch, top three in none
1
Tailored Homes NZ5.0 ★ (10) · Home builder
2
Swanee Construction | Commercial Builder | Residential Builder | Project Management5.0 ★ (12) · Home builder
3
Architects Plus0.0 ★ (0) · Home builder
4
By Design Interiors5.0 ★ (4) · Home builder
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Today Homes Limited1Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #205 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Today Homes Limited shows a high health score of 7.6 out of 10, indicating a strong social and directory footprint. The most notable findings are Outstanding Instagram and Facebook profiles, and an active LinkedIn Company listing. Opportunities exist mainly in expanding presence on TikTok, LinkedIn, GrabOne, Neighbourly, and TikTok Directory to attract broader audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 5 of them.
6.5Good
9:41
Gtoday homes limited addington-middleton
AllImagesMapsNews
Facebooktodayhomes.co.nzToday Homes Limited | Facebook✓
Instagramtoday_homesToday Homes Limited | Instagram✓
LinkedIntoday-homesToday Homes Limited | LinkedIn
White Pagestoday-homes-middletonToday Homes Limited | White Pages
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #90 for listings and social
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GoogleFacebookInstagramTikTokLinkedInWhite PagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 5 of them.
10.0Strong
9:41
facebook
Today Homes Ltd✓
4K followers 1
Canterbury family owned & operated home building company, since 1987. We have handed over more than 2500 homes, we have the knowledge and experience that you can trust.2
FollowMessage
🌐 todayhomes.co.nz✓
☎ +64 3-341 6460✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Today Homes Limited shows a very high on-page SEO health score of 9.6 out of 10, indicating strong technical optimisation. Key strengths include a title tag in the ideal range, a valid favicon, HTTPS-secure content, an H1 tag, and an SEO-friendly URL. The main opportunity lies in fine-tuning the remaining elements to reach the elite tier, with a few actionable tweaks suggested.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠todayhomes.co.nz✓1
✓Page title
✓Favicon
2Separate sites linking to you
3Pages linking to you
Your websiteChristchurch architects · 252 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Today Homes Limited shows a very high website traffic health (9.6/10). The business earns strong organic value and ranks well for local keywords, indicating solid SEO performance that supports local credibility and inbound inquiries. Paid traffic metrics sit in the top half locally, with room to fine-tune channels and conversion rates for incremental gains.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top opportunity

  • 1
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
6 checks on your search and traffic. You're seeing 4 of them.
9.8Strong
9:41
G
AllMapsImagesShopping
Today Homes LimitedNot in these results✓
✓✓About 2,739 visits a month from search, across 412 searches
Google search and trafficChristchurch architects · 252 businesses
You are #7 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Today Homes Limited has some alignment with local demand midweek: a cluster of weekday lunchtime openings on Tuesday (12pm), Wednesday (11-12pm) and Thursday (12-1pm) match popular search windows. However the business is closed for much of Saturday and Sunday midday trade - notably Saturday 11-2pm and Sunday 12pm - representing significant missed demand. No low-demand open hours were flagged.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
9:41
Today Homes Limited
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic1 opportunity

08Opening hours1 opportunity

Where you'd stand#2of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #2 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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