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Today Homes Rolleston

Architecture firm · Rolleston South East, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Today Homes Rolleston

Architecture firm · Rolleston South East, Christchurch

Where you stand#33of 252 architects
Overall health8.7/10across the eight areas

Going well

05Facebook page10.007Google search and traffic9.802Reviews7.104Listings and social6.2

Where we can help

01Google listing5.803Map positions2.008Opening hours2.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Today Homes Rolleston builds and showcases residential showhomes in Rolleston, Canterbury. The Urban showhome highlights a separate living room and a secluded master suite with walk-in robe and ensuite. The company operates showhomes across Canterbury and presents its completed builds for clients to walk through and discuss new-home possibilities with the team.

Today Homes Rolleston operates a showhome presence in Rolleston, Canterbury, offering prospective buyers a chance to view completed homes and discuss new builds with the team. It presents The Urban showhome as an example of its layouts and finishes.

The company offers new-home design and build options and encourages clients to walk through showhomes to see construction quality. Website information states Today Homes has been building in Canterbury since 1987, is second-generation family-owned and is a Registered Master Builders member.

Customer feedback commonly notes helpful, informative and professional staff, with reviewers commenting on quality finishing and fair pricing. Visitors to the showhomes tend to describe the team as approachable and useful for answering questions, and the showhomes are cited as a practical way to understand layouts and finishes before committing.

Locally, Today Homes Rolleston distinguishes itself by maintaining multiple showhomes across Canterbury and by promoting hands-on conversations about what is possible for new builds. The Urban's separate living room and secluded master suite with walk-in robe and ensuite are presented as features for clients seeking privacy and defined living spaces.

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01Google listingMarketbase business report

Your Google listing

Today Homes Rolleston shows solid health on Google Business Listing with a 6.5 out of 10, meaning above average but room for improvement. Key strengths include a claimed listing, an active phone number, a website link, and current Open-for-Business status, which helps customers reach and learn about services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Today Homes Rolleston
2
Today Homes Rolleston✓✓
4.6 ★★★★★ (7)
Architecture firm · Rolleston South East3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Enjoy the spaciousness and be inspired by "The Urban" showhome from Today Homes. Featuring a separate living room for quiet relaxation and a secluded master suite with walk-in robe and ensuite for ultimate privacy.

1
Google listingChristchurch architects · 252 businesses
You are #106 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Today Homes Rolleston shows an above-average health score of 6.6 out of 10 on Google reviews, indicating a generally positive perception among customers. The most notable findings are a zero response rate to reviews, and strong listing performance with a solid total review count and high confidence in ratings. Customer engagement and experience remain areas for attention.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
7.1Good
What customers seeWhere you rank
9:41
Today Homes Rolleston
OverviewReviewsPhotosAbout
4.6★★★★★7 reviews
5
4
3
2
12
helpful staff 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #74 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Today Homes Rolleston shows a low overall health in Google Maps search, with a score of 1.9 out of 10. The business has some visibility in broader maps queries but remains limited in local results. Top keywords indicate strength in architectural design in Rolleston, yet there is room to bolster local ranking in the suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
architecture firm
1Top three for "architecture firm" in 2 suburbs, seen in 2
1
ID Architecture5.0 ★ (2) · Architecture firm
2
Generate Architecture Ltd5.0 ★ (3) · Architecture firm
3
Today Homes Rolleston24.6 ★ (7) · Architecture firm
4
Site Architecture5.0 ★ (5) · Architecture firm
Map positionsChristchurch architects · 252 businesses
You are #201 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Today Homes Rolleston shows a fair overall health with a 6.1/10 score, indicating above-average presence but room for growth mainly in social and directory listings. The top findings note strong Instagram and Facebook profiles already in place, with opportunities centred on expanding on LinkedIn and TikTok presence and directory listings to improve trust and discoverability among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 5 of them.
6.2Good
What customers seeWhere you rank
9:41
Gtoday homes rolleston rolleston south east
AllImagesMapsNews
Facebooktodayhomes.co.nzToday Homes Rolleston | Facebook✓
Instagramtoday_homesToday Homes Rolleston | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 2
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 5 of them.
10.0Strong
What customers seeWhere you rank
9:41
facebook
Today Homes Ltd✓
4K followers 1
Canterbury family owned & operated home building company, since 1987. We have handed over more than 2500 homes, we have the knowledge and experience that you can trust.2
FollowMessage
🌐 todayhomes.co.nz✓
☎ +64 3-341 6460✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Today Homes Rolleston shows a strong on-page SEO baseline with a health score of 7.8 out of 10. The notable strengths are a perfect meta description length and a valid favicon, alongside a secure HTTPS setup and an H1 tag. These elements support clear search results and user trust while not creating excessive content constraints.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠todayhomes.co.nz✓2
✓Meta description
✓Favicon
1Page title
3Separate sites linking to you
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Today Homes Rolleston shows a very high health in Website Traffic with strong organic performance. The key takeaways are that organic traffic value and total visits are in the top local percentile, and organic keyword coverage is excellent, indicating solid visibility. Paid traffic metrics are solid but have room to grow, with opportunities in new channels and improved funnel management.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top opportunity

  • 1
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
6 checks on your search and traffic. You're seeing 4 of them.
9.8Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
Today Homes RollestonNot in these results✓
✓✓About 2,739 visits a month from search, across 412 searches
Google search and trafficChristchurch architects · 252 businesses
You are #7 for Google search and traffic
See how to fix it →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Today Homes Rolleston's opening hours partially match local demand: strong alignment with Saturday midday and early afternoon footfall (12pm-3pm) and Sunday noon. However, several high-demand windows remain closed, notably Saturday 10-11am and Sunday 11am, plus late-morning weekday peaks on Wednesday 11am-12pm. No obvious low-demand waste hours are open. Adjusting a few morning hours would capture missed customer traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.0Room to grow
What customers seeWhere you rank
9:41
Today Homes Rolleston
OverviewReviewsPhotosAbout
Hours 1
Monday12pm-4pm
TuesdayClosed
WednesdayClosed
Thursday12pm-4pm
Friday12pm-4pm
Saturday12pm-4pm
Sunday12pm-4pm
Opening hoursChristchurch architects · 252 businesses
You are #201 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic1 opportunity

08Opening hours1 opportunity

Where you'd stand#33of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #33 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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