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Wass' Barber Hornby

Barber shop · Hornby-Islington, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Wass' Barber Hornby

Barber shop · Hornby-Islington, Christchurch

Where you stand#40of 498 hair salons & barbers
Overall health9.2/10across the eight areas

Going well

08Opening hours9.904Listings and social9.805Facebook page9.607Google search and traffic8.802Reviews7.3

Where we can help

01Google listing5.403Map positions5.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Wass barber Hornby is a walk-in barber shop in Hornby, Christchurch. Established in 1998, they describe themselves as one of Christchurch's popular barbers and operate seven days a week with no appointments needed. The owner, Wass, brings over 21 years of barbering experience and an awards history, while pricing reflects a mobile-shop concept aimed at keeping costs competitive.

Wass barber Hornby is a barber shop located in Hornby, Christchurch. Established in 1998, the shop operates seven days a week and welcomes walk-in customers with no appointment required. The business presents itself as a busy Christchurch barber serving local clients and passers-by alike.

The owner, Wass, is described as having over 21 years of barbering experience, including more than a decade in New Zealand. The website notes regional awards in 2017 and 2018 and a national runner-up placing in 2018. Services focus on standard barbering cuts and contemporary styles, delivered within a model that began as a mobile barber concept to keep overheads low.

Customers tend to report fast, efficient service and courteous, professional barbers. Review themes include accurate reproductions of requested styles, polite staff interactions and satisfaction with modern cuts for both adults and children. Several reviewers specifically call out quick turnaround, clear communication about the desired look, and a willingness to replicate reference images for styles such as mullets.

Locally, Wass barber Hornby positions itself as an accessible, no-frills option for those seeking reliable barbering in Hornby. The combination of long industry experience, a stated focus on competitive pricing through a low-overhead approach, and consistent customer comments about efficiency and professionalism are the practical features that distinguish this barber within the Hornby area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Wass barber Hornby shows a fair overall health with clear strengths in listing completeness and accessibility, but room remains for descriptive enhancements and branding consistency.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Wass' Barber Hornby
Wass' Barber Hornby✓✓
5.0 ★★★★★ (159)
Barber shop · Hornby-Islington3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to the best barber in Christchurch

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #229 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Wass barber Hornby shows above-average health on Google Reviews with a 6.6/10. Highlights include very high star ratings and a robust number of reviews, indicating strong customer satisfaction. The business has started responding to reviews, but there is room to increase engagement further. The top achievements suggest ongoing quality and consistency that support continued trust.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
7.3Good
What customers seeWhere you rank
9:41
Wass' Barber Hornby
OverviewReviewsPhotosAbout
5.0★★★★★159 reviews 2
5
4
3
2
1✓
friendly barber 5attention to detail 5neat job 4good skills 4kids' cuts 3kind staff 3
✓How far your rating and your review count together can be trusted
S
saravanaabishek★★★★★ · 2 months ago

Romel was super helpful and gave a fresh cut he was kind enough to keep the shop open later ! Excellent service!

Response from the owner1

Thank you very much for your review. We really appreciate you,

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #137 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Wass barber Hornby shows a workable health score for Maps search at 4.5 out of 10, indicating moderate visibility and room for improvement. Top opportunities focus on strengthening overall aggregate Maps presence and boosting the borough-specific listing to mid-point levels. The business already ranks well for several barber related queries in Hornby and surrounding areas, which provides a foundation for growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
2Top three for "barber shop" in 3 suburbs, seen in 8
1
Wass' Barber Hornby15.0 ★ (159) · Barber shop
2
Hairbenders Barbershop5.0 ★ (25) · Barber shop
3
The Patiala Cuts Hornby4.5 ★ (78) · Barber shop
4
Hornby Barbers4.6 ★ (154) · Barber shop
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #249 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Wass barber Hornby shows a very high health score across social profiles, indicating strong online presence. The most notable finding is the outstanding performance of Instagram, Facebook and TikTok profiles, suggesting solid brand reach and trust. Opportunities lie mainly in niche and local directories, such as Neighbourly, GrabOne and LinkedIn, to broaden professional presence and local engagement.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
Gwass' barber hornby hornby-islington
AllImagesMapsNews
Instagramwass_barbersWass' Barber Hornby | Instagram✓
FacebookwassbarberWass' Barber Hornby | Facebook✓
Tiktok@wassbarberWass' Barber Hornby | Tiktok✓
Freshalp/en/bt/barbershops/in/nz-christchurchWass' Barber Hornby | Fresha2
YellowNo listing found1
FreshaNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #10 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top opportunity

  • 1
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 4 of them.
9.6Strong
What customers seeWhere you rank
9:41
facebook
wassbarber
5.1K followers ✓
Welcome to the best barber in Christchurch! We don’t do a booking just only walking At any branch.1
FollowMessage
★ 254 reviews · recommended ✓
🌐 wassbarbers.co.nz✓
☎ +64 210 830 9378
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #22 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Wass barber Hornby shows a strong on-page SEO health score, with fast load times, a valid favicon and an H1 tag. The top findings include ongoing opportunities to refine meta descriptions, adjust the title tag length, and create a more SEO-friendly URL to support continued local visibility without major changes to existing strengths.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠wassbarbers.co.nz✓
✓On-page score
✓Favicon
1Meta description
2Page title
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Wass barber Hornby shows very healthy website traffic with a high overall health score. The strongest finding is solid organic traffic in the 50-75% local band, supported by a good organic traffic value. The primary opportunities focus on starting paid traffic activities and improving paid coverage while continuing to grow organic reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
Gbarber cashmere
AllMapsImagesShopping
321No ads from you on any search
wassbarbers.co.nzWass Barber Services

We are open 7 days a week. Mon - Sat 9am-6pm Sun 10am-5pm. Public Holidays 10am-5pm. Read more

www.facebook.comWass' Barbers | Christchurch
About 2,846 visits a month from search, across 359 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #61 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Wass barber Hornby's opening hours largely match local demand, with 61 well-aligned peak hours and no low-demand open hours. Strong alignment appears midday on Saturdays and Tuesdays around 11am-1pm. However, five evening peaks have been missed, mainly around 6pm on weekdays and 5pm on Sunday. Consider a few extended weekday evenings or a later Sunday close to capture those customers.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.9Strong
What customers seeWhere you rank
9:41
Wass' Barber Hornby
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-5pm
Popular times Sunday · Hornby-Islington
9a10a11a12p1p2p3p4p5p
When people in Hornby-Islington look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #7 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#40of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #40 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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